Chaos MarketingStop the Insanity!
@SocialPMChick#ChaosMarketing
Wendy Kay EmersonDirector of Digital Marketing
Stop the Insanity!
Your website should not:- Be a “time-suck”- Be cluttered- Be a content maze- Make conversions difficult- Send mixed messages
Stop the Insanity!
Your website should:- Be easy to navigate- Be visually appealing- Have clear calls-to-action, making conversions
easy- Have effective landing pages- Be mobile responsive- Be a living-breathing entity
Companies who blog 15 or more times a month
generate 5 times more web traffic
than companies who don’t.
The best way to succeed is toconstantly measurewhat is working and
what isn’t working and make the necessary
adjustments.
2016 Digital Marketing Trends
• Mobile traffic will dominate over desktop traffic• Video Content and Advertising will increase• Buy Buttons across social channels emerging• Wearable Technology marketing will increase• Personalization in marketing messaging• Podcasts and Audio Content consumption will rise• Social Advertising continues to increase
Source: SearchEngineJournal.com
To prevent chaos marketing:• Start with your website• Develop your content strategy• Choose your channels wisely• Excel• Measure and Adjust