marketingGREWAL / LEVYM 14
SUPPLY CHAINMANAGEMENT
Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin
LEARNING OBJECTIVESLEARNING OBJECTIVES
Learning Objectives
What is supply chain management? How do supply chains add value? How does a supply chain work? How is a supply chain managed?
14-2
Supply Chain Management
14-3
Supply Chain, Marketing Channels, and Logistics are Related
14-4
Supply Chains Add Value
14-5
Supply Chains Streamline Distribution
FedEx Commercial
14-6
Supply Chain Management Affects Marketing
14-7
Information Flows
14-8
Data Warehouse
14-9
Electronic Data Interchange
14-10
Pull and Push Supply Chain
14-11
The Distribution Center
ABC News Segment on a Walgreens Warehouse
14-12
Inventory Management Through Just-In-Time Systems
Just-in-time (JIT)Just-in-time (JIT) Quick response (QR)
Quick response (QR)
Zappos Website
14-13
Benefits of JIT Systems
14-14
Managing Supply Chains Through Strategic Relationships
14-15
Nicole Miller
Nicole Miller Website
14-16
Which of the following is a common activity associated with logistics management?
A. demand forecasting.
B. inventory control.
C. return goods handling.
D. order processing.
E. all of the above.
14-17
Marketing managers often focus on ____________, while logistics managers focus on _____________, causing conflict when
trying to provide value to customers.
A. maximizing sales; minimizing costs
B. presentation; packaging
C. cross-tracking; double accounting
D. minimizing costs; maximizing sales
E. decentralization; centralization
14-18
1. How does supply chain management add value?
Check Yourself
14-19
1. What are the various supply chain links associated with each information flow step?
2. What is the difference between push and pull supply chains?
Check Yourself
14-20
Making Merchandise Flow
14-21
How does Dell’s Merchandise Flow
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Distribution Center vs. Direct Store Delivery
14-23
Inbound Transportation
Dispatcher coordinates deliveries
Manufacturer may pay transportation expenses or retailers may negotiate directly with trucking companies and pay expenses
14-24
Receiving and Checking
14-25
Storing and Cross-Docking
14-26
Getting Merchandise Floor-Ready
14-27
Shipping Merchandise to Stores
Shipping merchandise to stores is complex for multi-store chains
Distribution centers use sophisticated routing and scheduling systems
14-28
RFID tags have dramatically reduced the time and labor associated with:
A. the Four Ps.
B. promotion and advertising.
C. checking and receiving merchandise.
D. franchising.
E. demand forecasting.
14-29
For a JIT system to be successful, the firm and its vendors need to do all of the following EXCEPT:
A. cooperate.
B. compete.
C. develop EDI systems.
D. develop CPFR systems.
E. share data.
14-30
1. What happens at each step of the merchandise flow in a typical supply chain?
2. Why are just-in-time supply chain systems becoming so popular?
Check Yourself
14-31
Managing the Supply Chain
Supply chain or channel conflict
Supply chain or channel conflict
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Managing Supply Chains Through Vertical Integration
Independent or conventional supply chain
Independent or conventional supply chain
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Types of Vertical Marketing Systems
14-34
Relationship of supply chain members
14-35
1. What are the different types of vertical marketing systems?
2. How do firms develop strong strategic partnerships with their supply chain partners?
Check Yourself
14-36