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BMW Group.
Annual AccountsPress Conference.
BMW Group.Annual AccountsPress Conference.
Dr. Norbert ReithoferChairman of the Board of Management ofBMW AG
March 17, 2010
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BMW Group.
Crisis turned into opportunity.
Realignment based on the strategyNumber ONE.
Sharpened the profile as a sustainable company.
Attractive models.
Investment in sites, drive technologies and futureprojects.
Cost reductions in all areas of the company.
New, emotive design language.
Efficient Dynamics: best technology in the market.
BMW Group.2010 targets.
Group result significantly beyond the 2009 level.
Increase in sales in the solid one-digit percentagerange, to over 1.3 million vehicles.
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BMW Group.
Agenda.
How did we manage to master the business year2009 successfully?
Why is the BMW Group on the right track towardsfuture success?
BMW Group.How did we master 2009 successfully?
Short-term:Crisis management.
Long-term:Investing in our future.
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BMW Group.
Investing in our future success.
1 billion Euros 750 million USD 600 million Euros
BMW Group.Business year 2009.
Positive pre-tax result on Group level of 413 million Euros.
Almost 1.29 million vehicles sold.
Worlds leading manufacturer of premium vehicles.Increased market share in the premium segment.
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BMW Group.
2009 BMW Motorrad sales.
BMW motorcycles: 87,300
BMW Group.2009 share price development.
50
150
100
01 Jan 09
200
250
300
30 Apr 09 31 Aug 09 31 Dec 09
BMW ordinary share DAX
(Index: 31 Dec 2009 = 100)
350
0
BMW preferred share
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BMW Group.
Agenda.
How did we manage to master the business year2009 successfully?
Why is the BMW Group on the right track towardsfuture success?
BMW Group.New products: Model updates.
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BMW Group.
New products:BMW 320d EfficientDynamics Edition.
BMW Group.New products: MINI Countryman.
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BMW Group.
New products: Rolls-Royce Ghost.
BMW Group.New products: BMW 5 Series Sedan.
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BMW Group.
New products: BMW ActiveHybrid X6.
BMW Group.New products: BMW ActiveHybrid 7.
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BMW Group.
Growth in the small car segment.
Strategic market forecast 2021
100
90
30
20
1996
10
1998 2000 2002 2004 2006 2008 2014
0
2010 2012 2016 2018 2020
million units
40
50
60
70
80
Small car segment
Larger vehicle classes
Pick-ups/Vans
BMW Group.Acting sustainably.
Economically. Ecologically. Socially.
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BMW Group.
MINI E test fleet Enthusiasticcustomers.
BMW Group.Largest reduction in CO2 emissions.
End of 1995195g CO2/km
End of 2008156g CO2/km
End of 2009150g CO2/km
BMW Group fleet emission in Europe
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BMW Group.
The worlds most sustainableautomobile company.
BMW Group.Involvement with the Olympic Games.
Officialautomotive partner of theOlympic Summer GamesLondon 2012
National Supporterof the bid for theOlympic Winter GamesMunich 2018
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BMW Group.
Social responsibility.
Offizieller AutomobilpartnerOlympischen Sommerspiele2012, London
Junior executive program
Qualification year training for teenagers
300 new employees in Germany in 2009
1,080 apprentices in 2009
500 university graduates in 2010
BMW Group.BMW Vision EfficientDynamics.
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BMW Group.
Megacity Vehicle.
MegacityVehicle
BMW Group.Fortune Magazine Ranking:Worlds Most Admired Companies.
Number 1 in Motor Vehicles
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BMW Group.
Annual Accounts PressConference.
Dr. Norbert ReithoferChairman of the Board of Management ofBMW AG
March 17, 2010
BMW Group.Annual AccountsPress Conference.