© Emreteers 2007
Understanding the changes
What does F8 mean for brands and individuals?
©kathryn corrick
This will be a whistle-stop tourBlink and you may miss the following:
What got announced at f8?Some other changes you might want to be aware of
Timeline
A response to the Facebook Profile being ‘the biggest lost opportunity in the history of storytelling’
Timeline summary
• ‘Express who you really are’
• Surface only the defining and important moments of your life
• Users will be able to ‘backfill’ and ‘curate’ their timeline with further content and events
• There will be different filters for timeline views
• Add apps
Implications
Users will be able to see more easily how much data they have on FacebookPotentially creates more highly rich data setsMore granular privacy settings
Open Graph – connecting more
‘Frictionless experiences (Apps)Real-time serendipity (the Ticker)Finding patterns’ (it’s all about the data)
Open Graph Apps – it’s all about verbs
• Listen• Watch• Read
But could be anything:
• Want• Own• Bought
Implications
More possibilities for organisationsEmphasis on Apps not PagesMore, richer data and data sets (advertising)Over sharingPrivacy Reputation management and trust
F8 Digested, digested
Timeline – first draft of your autobiography (including the embarrassing bits)Open Graph – frictionless verbs
Some other changes you might want to be aware of
• Opening of Pages to non-fans to comment• Admins of Pages will be able to Privately
Message non-fans who have commented on their page
• Friends’ activity will be highlighted on Pages• Removal of the ‘Discussions’ Tab
This just scratched the surface
Two blog posts worth reading by Mat Morrison and Adrian Short:
•http://emergingspaces.co.uk/content/what-last-nights-f8-facebook-conference-means-brand-advertisers
•http://adrianshort.co.uk/2011/09/25/its-the-end-of-the-web-as-we-know-it/
Thank you!
www.KathrynCorrick.co.uk@kcorrick