Cinemagic COVID-19 Preparedness
New Hampshire Re-OpeningTask Force
State of The Industry
Mark T. Adam, President & CEO, ZYACORP Companies
ZYACORP Operates Cinemagic locations in Merrimack, Hooksett and Portsmouth
Additional sites in Massachusetts and Maine
NATO Industry Outreach and Guidance
Domestic and International Theaters targeting late June/July 1 openings
Hollywood is focused on July ramp up in film content
• 7/1 Unhinged, 7/17 Tenant, 7/24 Mulan
Zyacorp focused on responsible approach to addressing COVID-19 environment
Newly designed Cinemagic Operational Guidelines Customer outreach and education program
Patrick F. Collins, Director of Operations, ZYACORP Companies
Company focus is to provide the safest environment possible for employees and customers
Sourced best of industry practices from multiple sources:
NATO Industry Guidelines CDC Recommendations OSHA Guidelines New Hampshire Stay At Home 2.0 Universal Guidelines
Operational Guidelines
Multipronged approach addressing employee and customer requirements:
Focus on Health, Distance and Physical Layout Enhanced Employee Training and Shift Responsibilities Defined Customer Responsibilities
Operational Guidelines
Implement Employee Health Screenings Program and use of PPE
Implement Social Distancing Policies for Employees and Customers
Institute Physical Layout Changes
Promote Good Health and Hygiene Through Signage and Supplies
Focus on Health, Distance and Physical Layout
Operational Guidelines
Returning Employees Self-Certification of Health
(symptom free 14 days prior to returning to work)
Temperature checks prior to shift starting – 100.4 or above sent home (2 attempts)
Symptom free certification prior to shift starting
• New/worsening cough
• Shortness of breath
• Sore throat
All employees will be provided masks to be worn at all times
Gloves must be worn at all customer contact points (Box, Concessions, Usher)
Contact Tracing Protocol outlined for CDC defined close contact exposure
Daily logs kept and records maintained
Focus on Health, Distance and Physical Layout
Implement Employee Health Screenings Program and PPE
• Chills/muscle pain
• New loss of taste/smell
Operational Guidelines
Focus on Health, Distance and Physical Layout
Implement Social Distancing Policies for Employees and Customers
Institute Physical Layout Changes
Operational Guidelines
Employees: New policies and training program addressing all areas of operations
Customers: Social Distancing in concession lines, entry lines and arcade usage staged via floor markers, line barriers
Every other concession station open
Historical “zig-zag” queue patterns eliminated
Ticket self-scanners placed on usher podiums and unopened POS stations
Lobby tables/seating removed to facilitate 6’ spacing
Auditorium seating will conform to specific seating capacity limits while maintain social distance
Vista “dynamic” seating algorithm for reserved seating locations
Management maintained seating for non-reserved locations
Implementing CDC recommended signs across all facilities directed at employees and customers
Hand sanitizer will be available throughout the facility for customer and employee use
Box office
Concessions
Usher podiums
Focus on Health, Distance and Physical Layout
Promote Good Health and Hygiene Through Signage and Supplies
Operational Guidelines
Comprehensive training program has been developed for all operational areas
All employees required to receive training prior to returning to work
Training program:
Reinforces existing hygiene requirements
Detailed facility sanitizing requirements
Social distancing expectations
Proper use of PPE
Sanitizing checklists developed for all aspects of operations
Restrooms
Auditoriums
Concession stands
Box Office stations
All training is logged and daily checklists maintained
Enhanced Employee Training and Shift Responsibilities
Operational Guidelines
Customers to maintain social distancing while in concession, entry lines and during arcade usage
Customer asked to self-scan tickets
Customers encouraged to use self-service kiosks, our website, third party sites, or mobile app for ticket purchases
Hand sanitizer provided throughout facility
Auditoriums will be monitored to ensure customers are properly distanced during shows
Defined Customer Responsibilities
Operational Guidelines
Educate public to changes undertaken
Video Advertising
Radio Campaign
Email notifications
Press Releases
All outreach messages reinforced by in theater operational changes
Marketing Outreach
Zachary Adam, Marketing Director, ZYACORP Companies