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© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Cisco Mobile Innovations 2013:Expanding New Business Opportunities for the Mobile Internet
March 2013
Satish Iyer
SP Mobility Marketing
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Indoor Location New Markets Internet of Everything
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Intrinsic to SP Network
PREDICTIVE
DATA
AutomatedDecisions
ResourcePlanning Targeted
Promotion
Geofencing
ObjectCorrelation
ExpectedOutcomes
REAL-TIMENEAR RT
DATA
Time of Day
Dwell Time
Telemetry TrafficPatterns
Location
HISTORICAL
(BIG) DATA
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Real TimeVisibility, Control:Network & Users
Software
Infrastructure
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Orchestration
ANALYTICSPOLICY
MonetizationIndoor Location
Premium VideoSponsored Data
Optimization Access
TransportCloud
Orchestration
ANALYTICSPOLICY
Software
Infrastructure
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Access 3G SC Module for
Cisco Aironet
3G Small Cell ASR 901S
Transport ANDSF
SaMOG
WSG
Software Cisco Quantum™
• Network Abstraction Suite
• Policy Suite• Analytics Suite
• RAN Optimization Suite
• WAN Orchestration Suite
Cisco Mobility
Heterogeneous Access
IntelligentNetwork
Data CenterCloud
NEW NEW NEW
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X2
ASR 901
ASR 901 ASR 901
Elasticity Accelerates New Business Opportunities CRS-3 CRS-3
ASR 5500 ASR 5000
ASR 903 ASR 903
CLOUD
NETWORK
ACCESS
ASR 9006 ASR 9006
NEWNetwork Intelligence is
the Foundation forMonetization and ValueCreation
Licensed Small Cells:
• 3G Small Cell Module
• 3G Small Cell
• ASR 901S (Sm. Cell Router)
• SaMOG• Wireless Security Gateway
• Cisco Quantum™ featuring SON
UCS
CDE-420
Prime
Videoscape
WLAN Controller
ASR 901S
Aironet 1552e
SP Wi-Fi
Aironet 1552e
SP Wi-Fi
3G Module
for Aironet
3G Small Cell
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Quantum™ Software Suite
X2
ASR 901
ASR 901 ASR 901
CRS-3 CRS-3
ASR 5500 ASR 5000 ASR 9006 ASR 9006
UCS
CDE-420
Prime
Videoscape
Unity
ASR 903 ASR 903
WLAN Controller
ASR 901S
Aironet 1552e
SP Wi-Fi
Aironet 1552e
SP Wi-Fi
3G Module
for Aironet
3G Small Cell
Elasticity Accelerates New Business Opportunities
IP Core Data Center
MobileBackhaul
MobileBackhaul
MobileBackhaul
WLANController
IP EdgeElastic
Packet CoreElastic
Packet Core
Quantum™ Software Suite
SON for IP/MPLSSON for Mobile
Analytics and Policy Suites
Orchestration Abstraction
Virtualized Network Infrastructure
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EARTHCOM LTEMICROCELL
QuantumPolicy
Suite
Quantum Analytics
Suite
QuantumNW Abstraction
Suite
QuantumRAN Optimization
Suite
3G Small Cellfor Aironet
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Data CenterOrchestration
WANOrchestration
Network Abstraction Conductor
ServiceChaining
ANDSFRAN
Optimization
PolicySuite AnalyticsSuite
ServiceCatalog
Data CenterOrchestration
Use Case Call Flow
X2
ASR 901
ASR 901 ASR 901
CRS-3 CRS-3
ASR 5500 ASR 5000 ASR 9006 ASR 9006
UCS
CDE-420
Prime
Videoscape
Unity
ASR 903 ASR 903
WLAN Controller
ASR 901S
Aironet 1552e
SP Wi-Fi
Aironet 1552e
SP Wi-Fi
3G Module
for Aironet
3G Small Cell
ASR 903MBH
ASR 903MBH
ASR 901SSCBH
CSR-3IP Core
WLAN Ctrl ASR 901
MBH
ASR 901MBH
ASR 901MBH
ASR 5500EPC
ASR 5000EPC
Data Center
ASR 9006IP Edge
ASR 9006
IP Edge
CSR-3IP Core
ASR 5000EPC
ASR 5500EPC
ANDSFRAN
Optimization
PolicySuite AnalyticsSuite
ServiceCatalog
RAN Analytics triggers
alert that a Cell-Sector iscongested and providesa list of all user identities(IMSIs).
Location and Subscriber
Profiles are read for eachuser (IMSI) and ServiceCatalog presents potentialoptions to alleviate thecongestion.
Move users from Licensed
to SP Wi-Fi using ANDSF.
If “Heavy User” use Policy
to temporarily lower QCI topolice traffic at Gateway(ASR 5500/5000).
Video Users are routed
to Video Optimizer.If required to Optimizeat “High” level send “ZeroRate: message to user(ASR5500/5000).
Identify and rate limit
specific applications(Policy and ASR5K).
Deny OTT Voice Calls
(Policy and ASR5K).
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New York City, NY40.773639N, -73.95992W
DeviceiPad 4
ConnectionLTE
CONNECTION SPEED
12.67 Mbps
DATA QUOTA BALANCE
1.95 Gb
MOBILE USAGE ANALYTICS
Web:Fashion, Lifestyle, Fitness, Film
Apps:Yelp, Facebook, Twitter, IMDB,MyFitnessPal
QuantumPolicy
Suite
Quantum Analytics
Suite
QuantumNW Abstraction
Suite
Sand Point Summer
21:48
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Use Case Call Flow
ASR 903MBH
ASR 903MBH
ASR 901SSCBH
CSR-3IP Core
WLAN Ctrl ASR 901
MBH
ASR 901MBH
ASR 901MBH
ASR 5500EPC
ASR 5000EPC
Data Center
ASR 9006IP Edge
ASR 9006
IP Edge
CSR-3IP Core
ASR 5000EPC
ASR 5500EPC
Data CenterOrchestration
WANOrchestration
Network Abstraction Conductor
ServiceChaining
ANDSFRAN
Optimization
PolicySuite AnalyticsSuite
ServiceCatalog
Network AbstractionPolicySuite AnalyticsSuite
Derives user profile and
preferences and examinesuser activity in real time.
Network Abstraction
gathers user-related datacontinuously; Policydetermines that our user isrunning low on her dataquota.
Policy drives the issuance
of a “Data Quota Low”notification to user.
Upon choosing Ad
Supported content, Policytriggers HTTP HeaderModifier to direct targetedads based on real-timeinformation from Analytics.
Upon choosing Sponsored
Content, Policy canredirect user to sponsoredcontent. Content selectedbased on historical andreal-time contextual
Analytics.
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New Product/Solution Portfolio
• Quantum Software Suite
• Licensed Small Cell Solutions
Enhanced Architecture for Business Agility
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Cisco Quantum delivers on the promise of theintelligent mobile network
Quantum Network Abstraction Suiteextracts and harvests intelligence from the network
Quantum Policy Suite programs network for customized user experiences
Quantum Analytics Suite real-time analytics including location
Quantum RAN Optimization Suite SON for Mobile
Quantum WAN Orchestration Suite SON for IP/MPLS
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Elasticity Enables Business Agility
Solution Statements and Unique Cisco Value1. Accelerate Time to Revenue
2. Reduce cost and complexity of new services
3. Enhance services with previously un-tapped data
Problem Statements1. No standardized network interface for applications
2. Limited visibility and control of Network resources
3. Limited QoE due to “disconnect” between Network
and Application layers
Key Specs:
1. Virtualization delivers High Scalability andResiliency
2. Multiple Data-feed processing capability
3. 10K TPS per UCS Module
Accelerate Service Velocity
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Better Economics & Flexibility
Gain the Elastic Network Intelligence Advantage
Solution Statements and Unique Cisco Value
1. Purpose-built for virtualization & linear scalability
2. Low TCO through solution virtualization
No third-party software licensing
3. Service velocity means faster ROI
Problem Statements1. Traffic & network costs increase faster than revenue
2. Unable to monetize “over -the-top” content
3. Need to differentiate through timely, relevant
promotions and superior experience
Key Specs:
1. Industry leading performance250k TPS under real-world conditions
2. Under 25 mi l l isecon d average latency for session
authentication and modification
3. Linear scalability no matter how fast you grow
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Real-Time Actionable Analytics
Solution Statements & Unique Cisco Value• Advanced Real-Time Analytics
• High Volume Data from Multiple Sources
• Quality & Scalability Without Compromise
Problem Statements• Reduce data latency & increase accuracy
• React instantly to new opportunities
• Analytics that span multitude of media types
• Deep dive for SLA Monitoring & Root Cause
Key Specs• Faster, more accurate data analysis and decisionmaking
Streaming Analytics drive Actionable Events
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Data-in-Motion
Solution Statements and Unique Cisco Value
1. Subscriber and Application Awareness
2. Elastic Packet Core Integration
3. Near Real-Time actionable data
Problem Statements
1. Require full visibility into network
2. Need special visibility for Subscriber and Apps
3. Need EPC-Cloud Integration
Key Specs
1. 13K Records per Second per Gbps
2. Correlates data from all ASR 5000 Series Services
3. HW UCS Blades and EMC Storage
Subscriber – Application Awareness
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Data-in-Motion
Enhance Monetization and Experiences
Through Analytics
Solution Statements and Unique Cisco Value1. Location analytics and reporting increases Wi-Fi network
visibility
2. Added network intelligence creates new opportunities to
monetize
3. Wi-Fi Network visibility enables improved customer
experiences
Problem Statements1. Limited visibility into traffic information
2. Limited ability to drive create revenue
3. Lack of visibly limits ability to improve customer experience
Key Specs
1. Mobility Services Engine with Advanced Location Serviceslicense
2. Reports include Dwell Time, Traffic Patterns, and Crowding
Index
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Solution Statements and Unique Cisco Value1. Manage & harmonize all RAN technology layers
(3G, LTE & Wi-Fi)
2. Dynamic, Holistic, Multi-vendor, multi-tech and
scalable
3. Feedback mechanism and ultra-fast optimization
cycles (closed-loop)
Problem Statements
1. Un-predictable Mobile Usage
2. Heavy Mobile Data Usage
3. Quality and customer retention suffers
Key Specs1. 40% fewer loaded cells
2. 10% faster mobile broadband
3. 12% fewer dropped calls
Organize, Optimize, Harmonize the RAN
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Better Economics & Flexibility
Solution Statements and Unique Cisco Value1. Reduce TCO with Industry-leading design tools for IP/MPLS
Network
2. Proactively optimize network through advanced modeling
capabilities
3. Maximize service quality, cost efficiency and business agility
throughout network life cycle (planning, design and operations)
Problem Statements1. Reduce transport OPEX by engineering and balancing traffic
2. Prevent overbuilding (or underbuilding) the network
3. Operationally monitor, troubleshoot, and ensure network
Key Specs1. Very Low-Touch On-boarding, Discovery and Operations
2. Lightweight-client to visualize, simulate, and optimize network
3. Modeling database allows near-real-time operational updates
Intuitive Traffic Engineering
W N
Orchestration
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STILL HAVING TROUBLE
GETTING A SIGNAL?
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Better Economics & Flexibility
3G + Wi-Fi: fu l ly integrated - high performance - low cost
Cisco Aironet 3600
With 3G Module
Solution Statements and Unique Cisco Value
1. Integration for Reduced CapEx and OpEx
2. Zero-touch configuration
3. Standards-based, secure, carrier-grade
Problem Statements
1. Where to hang licensed small cells
2. How to power licensed small cells
3. How to backhaul traffic from small cells
Key Specs (Speeds and feeds):
1. 3GPP Release 8 support for WCDMA/HSPA
2. R99 Voice support for high quality voice call3. HSPA/HSPA+ Packet high speed data support
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Accelerate the Mobile Internet
Solution Statements and Unique Cisco Value
1. Increase indoor mobile capacity and coverage
2. Zero-touch configuration
3. Standards-based, secure, carrier-grade
Problem Statements
1. Exponential growth in mobile data traffic2. Physical limit to spectrum availability
3. Shift to indoor consumption of data
Key Specs (Speeds and feeds):
1. High performance 3G voice and data
2. Up to 16 simultaneous voice or data sessions
3. Support for both open and closed mode
High Performance 3G Voice and Data for Enterprise
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Unified Mobile Backhaul for All Radio
Solution Statements and Unique Cisco Value1. True Multi-Vendor “any-G” radio and backhaul
2. Zero-Touch Provisioning for low TCO
3. Best –in-Class user experience through Cisco’s superior
routing and comprehensive OA&M
Problem Statements1. Expanded small cell deployments create transport challenges2. External locations require compact, rugged, and aesthetically
pleasing devices
3. Deployment scale creates complex, and varied, network
models
Key Specs
1. Part of ASR 9x series Unified Mobile Backhaul2. IP65 hardened enclosure for outdoor installations
3. Low power hardware with zero footprint
4. L2, L3, and MPLS deployment models
5. 4 SFP & 2 Copper GE ports, PoE+, and WiFi management
True Multi-Vendor Heterogeneous Network
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With Services from Cisco Together with Its Partners
SMART
SERVICE
CAPABILITIES
SPs Succeed Through a LifecycleApproach Customized to TheirNeeds:
• Plan: Architectural consulting,
readiness assessment, detaileddesign
• Build: Customized solutionvalidation, integration,deployment, migration support
• Manage: Network insight,software application support,
preemptive issue resolution
Unparalleled Experience and Expertise
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Cisco Mobility
Heterogeneous Access
IntelligentNetwork
Data CenterCloud
NEW NEW NEWElastic, programmable architecture to capitalize on Data in Motion
Innovation LeadershipMarket Leadership
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Thank YouThank You