Fashion Digital Insight
Design, Strategy, Innovation
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Who we are
+ We are a brand agency based in Milan
+ We create impact and brand value through:
+ astonishing design+ research-based strategy+ innovative thinking
DESIGN
+ Visual design research+ Brand & corporate visual identity+ Printed materials+ Point Of Purchase+ Interaction design+ Service design+ Information graphics & data visualization+ Digital experience (web & mobile)
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+ Market research & intelligence+ Consumer behaviour research+ Brand strategy
+ Brand vision+ Brand & ecosystem audit (touchpoints, corporate culture,
market, business network, external factors)+ Goal setting+ Brand compass (essence, positioning, personality)+ Brand touchpoint integration+ Brand sustainability
+ Communication plan (canvas)+ Social Media & Online PR+ e-Business Strategy+ Branded content seeding
STRATEGY
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INNOVATION
+ T.E.S. Research (Trend, Ecosystem, Scenario)
+ Idea generation (product, service, biz model, organization)
+ Brief + preliminary research+ Idea storming (business model, customer opportunity, TES
opportunity, benchmarking): 6 head x 6 hours+ Concept & reporting
+ Idea testing & validation+ Pretotyping & go to market (MVP, A/B testing, real market
experiment, online fake door)
+ Stakeholder engagement plan+ Mapping, issues, engagement scale (CSR reporting, corporate
social marketing, corporate social innovation)
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Top 10 Social Media Fashion Brands
1) Converse: 34,3 milioni t.f.2) Victoria’s Secret: 22,5 milioni t.f.3) Adidas Originals: 18,3 milioni t.f.4) Levi’s: 16,5 milioni t.f.5) Burberry: 16,1 milioni t.f.6) Zara: 15,8 milioni t.f.7) H&M: 14,9 milioni t.f.8) Louis Vuitton: 12,6 milioni t.f. 9) Nike: 12,4 milioni t.f.10) Dior: 12,1 milioni t.f.
t.f. total followers on Facebook and Twitter
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Top 10 Social Media Fashion Brands
1) Converse: 34,3 milioni t.f.2) Victoria’s Secret: 22,5 milioni t.f.3) Adidas Originals: 18,3 milioni t.f.4) Levi’s: 16,5 milioni t.f.5) Burberry: 16,1 milioni t.f.6) Zara: 15,8 milioni t.f.7) H&M: 14,9 milioni t.f.8) Louis Vuitton: 12,6 milioni t.f. 9) Nike: 12,4 milioni t.f.10) Dior: 12,1 milioni t.f.
t.f. total following: totale delle persone che seguono il brand su Facebook e Twitter.
13) Gucci 10,4 milioni t.f.
27) Dolce & Gabbana: 6,6 milioni t.f
35) Armani: 3,9 milioni t.f
ITALY
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What’s hot
Community
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Community
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Community
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Community
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Community
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What’s hot
Social Commerce
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Social Commerce
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Social Commerce
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Social Commerce
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What’s hot
Shoppable Storytelling
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Shoppable Storytelling
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What’s hot
Makers+Crowd
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Makers+Crowd