Click play?Video marketing in Poland
Grzegorz Albrecht, Independent Business Catalyst
EntertainmentEntertainment economy
More than 1 billion unique users visit YouTube each month
Every minute 100hrs of movie is uploaded to YT
.TV for freehortex.tv, frugo.tv, bols.tv, wyborowa.tv, gatta.tv, + 100 more for FREE
in exchange for a meeting
Case Studydrug store promotion prohibited
searching younger consumers
mobile drug order app
Case Studypowerful channel - subscription-driven traffic
selected tribe of users - higher viral potential
authentic form + subtle placement (9 sec) - lower abundance risk
client: Pelion / idea & production: Cineo
Case Study>1M views
200% growth in app downloads
positive viewers feedback
lives forever
Thank you!
“Anything in life is possible if you make it happen” - Jack LaLanne
Grzegorz Albrecht, Independent Business Catalyst