Let’s Get Your Home Sold!
We don’t claim to be #1 . . . We just promise to
work harder on your behalf!
Jackie and Tyler have been helping been
helping families buy and sell property
throughout the Chesapeake region for
more than seven years.
“You need trusted advisors with solid
marketing and transaction knowledge.
We work harder to make sure you get
what you need. Our success will always
be measured by your satisfaction and
your success in achieving your goals”
- Jackie and Tyler
Champion Realty Inc. is a
Berkshire Hathaway Company
Champion Realty, Inc.
Chris Coile
Chairman
Jon Coile President & CEO
Our philosophy is to provide
Excellence in Service that leads to a
Customer For Life.
Champion Realty, Inc., has been helping
families buy and sell property in Anne
Arundel County and the Chesapeake Bay
region since 1987. Whether you want to buy
or sell a home or are seeking commercial or
investment properties, Champion Realty,
Inc., has 8 real estate offices throughout
Anne Arundel County and Maryland’s
Eastern Shore to serve you.
“Real estate is about more than just buying
or selling a home. It’s about your future. You
need a trusted advisor with solid current
marketing and transaction knowledge. At
Champion Realty, we are committed to
making sure you get what you need today to
build a better future. Our success will always
be measured by your satisfaction, your
happiness, and your success in achieving the
American Dream.”
-Jon Coile
HomeServices of America
Champion Realty is the exclusive partner company for HomeServices of America in the Mid-
Atlantic region. HomeServices of America is the second largest independent provider of real
estate services in the nation. It was formed in 1998 by people with the expertise, experience
and dedication to being the best in residential real estate. We had a vision that we could
develop an integrated system to provide a seamless delivery of core services to home buyers
and sellers. As a result of this commitment, HomeServices now has operations in 19 states
doing business under unique regional brand names like Champion Realty. We have over 20,000
sales associates in more than 375 branch offices. In 2001, HomeServices joined Warren
Buffett’s Berkshire Hathaway company, a solid testament to Mr. Buffett’s shared belief in our
vision and execution.
HomeServices has a distinct advantage when it comes to reaching customers and fulfilling
their product and service needs. First, through our highly recognized local brand name real
estate brokerage firms, we establish solid relationships with our customers as they buy or sell a
home. Second, we offer our customers an opportunity to streamline their home transaction
process. HomeServices' philosophy of one-stop-shopping covers contact to closing including
mortgage, title and insurance services and represents the company's dedication to streamlining
and simplifying the home ownership transaction.
Whether our customers are buying, selling or
just enjoying life in their home, HomeServices
is there to make each home ownership decision
easier, faster and more enjoyable.
That's what you deserve.
Warren BuffettChampion Realty, Inc.
I will:
HomeServices of America
Guiding Principles For Our Customers
Our Mission Statement
Jackie and Tyler’s Commitment to Excellence in Service Provides Our Customers
With a Superior Real Estate Experience, During Their Transaction and Beyond. It
Creates an Enduring Professional Relationship and a Customer for Life.
As Champions Jackie and Tyler Will:
• Be fully committed to providing you with
Excellence in Service
• Listen and communicate to better
serve your needs
• Give all of the information needed
to assist you in your decisions
• Conduct myself with absolute integrity
and sincere empathy
Our Promise
Our Mutual Goal is to Get Your Home Sold:
• For the most money
• In the shortest amount of time
• With a minimum of inconvenience to you
Seller Expectations
The days of putting a sign in the yard and placing your
property on the multiple listing service to get it sold are long
gone. Today, agents need to design specific marketing plans
that will maximize the odds of your property being seen by
that one special buyer.
Yesterday’s Marketing Plan
• A sign in the yard
• List Property
• Place an Ad in the weekend newspaper
…and wait
Business as usual? We don’t think so.
“It’s nice to see a photo of
your home in the
newspaper; nice for the
seller. Unfortunately the
seller is the only one
looking there. Today’s
buyers use the Internet to
search for their next home.
We post your home where
the buyer will see it!”
Where is Your Buyer?
Matures - Born 1925-1941
Primary Information Sources
• Daily Newspaper
• Network News
• Children
Boomers - Born 1942-1965
Primary Information Sources
• Internet
• Cable News
• Magazines
Generation X- Born 1965-1980
Primary Information Sources
• Internet
• Cable
• Texting
Millenials - Born 1981-2001
Primary Information Sources
• Internet
• Texting
• Word of Mouth
• Wikipedia
• DIY Shows
• Social Networking
- My Space
Where Buyer First Learned About Home Purchased
Historically Today
• Real Estate Agent 38% 34%
• Internet 15% 29%
• Yard Sign 16% 14%
• Friend/Neighbor/Relative 7% 8%
• Home Builder 7% 8%
• Newspaper Advertisement 5% 3%
• Knew the seller 5% 3%
• Home Book or Magazine 2% 1%
Courtesy of the National Association of Realtors®
Profile of Buyer Searches
Most Valuable Sources in 2002
1. Driving Around Neighborhoods
2. Newspapers
3. The Internet
4. Friends/Colleagues
5. Yard Signs
Scale from 1-5 • Source: Murray Consulting
Buyer Information
Newspapers have dropped significantly as a
valuable source of information for Homebuyers
since 2002.
Most Valuable Sources Today
1. The Internet
2. Driving Around Neighborhoods
3. Yard Signs
4. Friends/Colleagues
5. Newspapers
ChampionRealty.com is the website of choice for consumers
• Easily searchable database of all active listings in real time in our market area
• No required registration to access the search engine
• Quick, basic and advanced searches make it easy for internet home buyers to find
your listing
• Showing Time allows Buyers to schedule an appointment on your listing online
• Global exposure and easy access through our relocation portal
• Buyers are instantly notified when your property’s price and features are matched with
our “Buyer’s Wish List” database through Home Alert.
ChampionRealty.com
84% of consumers use the
number one source of current
information for buyers, the
Internet, to find properties.
Champion’s Internet Marketing
We maximize your property’s exposure
Locally, Nationally & Worldwide.
Trulia.comCyberHomes.com
GoogleBase.com
HomesDatabase.comRealtor.com
MyRealty.com PropSmart.com
LeadingRE.com
AOLRealEstate.com
WashingtonPost.com
Vast.com
CLRSearch.com
Oodle.com
HotPads.com
Homescape.com
Zillow.com
We push your complete listing to over
250,000 websites around the world.
ChampionRealty.com
Edgeio.com
We offer you all the services you need to move across
town or around the world. Our experienced relocation
teams are available to provide the insight and
information needed to provide out-of-area as well as
local exposure.
Champion is a proud member of Leading Real Estate
Companies of the World™ so your listing is shared
with inbound clients from 650 firms, 5,500 offices, and
160,000 sales associates.
Coverage throughout the United States and in over 25
other countries through ReloHomeSearch.com
Your Champion Worldwide Relocation Team
We take your listing worldwide!
The largest network of Leading
independent residential real estate firms,
across the nation and around the world.
Paired with our
powerful local
marketing, this
expanded
exposure means
more potential
buyers will see
your home in the
critical early
stage of the home
search process.
Let the World Tour Your Property Online
• Multiple room and exterior photos of your property, posted
to your listing on the Internet
• Highlights all the outstanding features of
your property
• Differentiates your property from those marketed
with a single photo
A picture is worth a thousand…buyers
The photos of your property tell
a story and we make sure the
right story is being told.
According to the
National Association
of Realtors® Profile
of Home Buyers and
Sellers, photos and
detailed property
information were
listed as the most
useful features by
buyers who used the
Internet for their
initial home searches.
• Highly visible post signs
• Champion is a strong signature brand
• Synonymous with exceptional service
• Second best way to attract buyer attention to your listing (after the internet)
• Generate more awareness
• More showings of your home
Yard Signs
410-975-3000
Our distinctive signature Champion sign
represents our commitment to excellence in
everything we do.
We only use newspaper advertising to direct buyers to your
listing on the Internet. Champion, a leader in implementing
new marketing strategies, has taken a forward look at
newspaper advertising.
Newspaper property advertising doesn’t work because
today’s buyer isn’t looking there. Champion does limited
advertising in newspapers to drive buyers to the Internet.
Times have changed and newspaper ads for real estate really
are “yesterday’s news”.
Property display ads
are called “seller
appeasement ads.”
The seller is happy to
see a photo of the
property in the paper,
but the buyer is
looking on the
internet.
It is sad but newspapers are shrinking. Most
buyers find their new home on the Internet.
Champion Newspaper Advertising
Let’s Get Started!
This comprehensive results-oriented marketing plan is just the first step in
getting your property sold for the most dollars in the least amount of time.
Get started today!
What do you need to get started? It’s simple:
With Jackie and
Tyler as your agents,
you benefit from a
team of full-time,
dedicated experts
who will help you
achieve your
personal goals!
1. Review the Competitive Market Analysis together,
and select the proper list price.
2. Complete the listing paperwork.
3. Your key to success begins with your key!
Provide me with the keys and access codes
to bring buyers to your property.