CLIMATE LEADERSHIP INITIATIVE
Overview
1. Why Climate MasterTM programs?
2. Climate Master program overview
3. Replication status and goals
4. Climate Master programs in your state
CLIMATE LEADERSHIP INITIATIVE
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CLIMATE LEADERSHIP INITIATIVE
Behavior change is the means for immediate emissions reduction
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CLIMATE LEADERSHIP INITIATIVE
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CLIMATE LEADERSHIP INITIATIVE
What does an 80% US reduction by 2050 mean?
From 24.6 (in 1990) to 4.92 tons annual per capita
• Two round trip flights to the east coast, OR
• A year of driving, OR
• A year of electricity
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CLIMATE LEADERSHIP INITIATIVE
Goal of developing replicable model for engaging residents that:
• Increases climate literacy
• Supports individual efforts to reduce GHG emissions.
And through these, support the behaviors, policies and products needed to effectively address climate change
Research Base
• Behavior change: Information is not enough!
• Transtheoretical Change Model
• Community Based Social Marketing
• Existing programs:
• Master programs
• Auditing programs
• Watershed councils/neighborhood focus
CLIMATE LEADERSHIP INITIATIVE
CLIMATE LEADERSHIP INITIATIVE
Four Levels
• Climate Master training
• Household consultations and other outreach
• Events
• Participation on listserv
CLIMATE LEADERSHIP INITIATIVE
Climate Master Training• Low cost 30-hour training program
• “Payment” of 30-hours volunteer outreach
• Consultation and communication training
CLIMATE LEADERSHIP INITIATIVE
CLIMATE LEADERSHIP INITIATIVE
CONSULTATIONS
CLIMATE LEADERSHIP INITIATIVE
• Tabling
• Public speaking
• Consultations
• Support groups
• Creative activities
• Material development
• Lightbulb exchanges
• Solar assessments
• Class demonstrations (ESL)
• Continuing education and workshops
VOLUNTEER OPTIONS
CLIMATE LEADERSHIP INITIATIVE
RESULTS• 50 person “Climate Brigade” reaching 1200 people in 6 months
• 2 tons annual emission reduction per person, 20% electricity savings
• Increases in: energy efficient purchases energy saving behaviorsuse of alternative transportationpurchase of local foodsvolunteering with organizations involved with climate changetalking to others about climate change
• Decreases in:purchase of disposable goodsEating animal products
• Addition of “climate filter”
• Empowerment, community, life changing
CLIMATE LEADERSHIP INITIATIVE
Why Climate Masters Works• Trains influential community members, who motivate and train others
• Builds self-efficacy
• Offers practical skills
• Develops peer support
• Increases personal investment
• Follow-up reinforces commitment – develops social norms
• Reaches people and moves them through all stages of change (one on one contact)
CLIMATE LEADERSHIP INITIATIVE
- Corvallis, Oregon - Salem, Oregon
- Santa Fe, New Mexico
- Bend, Portland, Roseburg, Oregon
- Baltimore, Maryland
- Arizona
- Washington Carbon Masters
- National, Climate Stewards
Replication Progress to Date
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CLIMATE LEADERSHIP INITIATIVE
CLIMATE LEADERSHIP INITIATIVE
Junior Climate Stewards
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CLIMATE LEADERSHIP INITIATIVE
Funding Sources• Utilities• Fees• Stimulus Funding• Cap and trade revenue• Local businesses• Grants•Transportation programs
CLIMATE LEADERSHIP INITIATIVE
Extension and Climate Masters
CLIMATE LEADERSHIP INITIATIVE
How does this complement your existing programs?
CLIMATE LEADERSHIP INITIATIVE
NEXT STEPS WITH CLI
Adaptable Materials• Handbooks• Activities and syllabi• Consultation and worksheets• Template PowerPoints• Survey
CLIMATE LEADERSHIP INITIATIVE
NEXT STEPS WITH CLI
Training and technical assistance from CLI• One-on-one consulting• Virtual meetings• Webinar training• Live training
National network of CM programs• Interactive online forum• Regular material and program updates