Carlos Veira Lorenzo
19-01-2012
Your business technologists. Powering progress
Carlos Veira Lorenzo
The Context…
▶Buzzword + hype– own convenience (even us)
▶Cloud is young and
complex concept– “lack” of history
– it is still changing
▶Markets = non-additive
ecosystems– dynamic, complex and interrelated
– credible/workable comparisons?
– everyone claims to be a “leader”
2
Conditions of too much uncertainty
Carlos Veira Lorenzo
Our journey …
3
http://www.flickr.com/photos/esparta/4111703709/
The Foundations
Decomposing Adoption
Looking Forward
Inside Technology
Carlos Veira Lorenzo
The Foundations » Definition
4
“The Transition of the
IT Industry from a
Product-based to a
Service-based Economy”
What it IS Cloud Computing
Source: “How Cloud Vendors lie to you and How they steal your money”Simon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi
Carlos Veira Lorenzo
The Foundations » Definition
5
What it IS NOT Cloud Computing
Source: “How Cloud Vendors lie to you and How they steal your money”Simon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi
“The Transition of the
IT Industry from a
Product-based to a
Service-based Economy”▶ “IaaS”, “PaaS” or “SaaS”
▶ Virtualization + Data Center Automation
▶ Rebranding what we currently do
▶ Outsourcing
Carlos Veira Lorenzo
The Foundations » Definition
6
EconomyProductivity
InfraestructureArchitecture
SecurityDelivery
Economies of Scale
Pay-per-use
CompetitionMarket
AutomationRapid Provisioning
Self-ServiceSimplicity
Agility
ElasticityOn-Demand
‘Designed for Failure’
Scale-OutResource-Pools
Built-to-Stock
Components
Convergence
Commodities
Multi-Tenancy
Essential Characteristics
Carlos Veira Lorenzo
The Foundations » Commoditization
7
It is the Life Cycle of any Object and/or Business Activity
Innovation
Custom Built
Product
Commodity
Certainty
Ub
iqu
ity
Services
Utilities
Sou
rce:
htt
p:/
/web
.me.
com
/sw
ard
ley/
Site
/BP
18
02
11
Cyc
le.jp
g
Source: “How Cloud Vendors lie to you and How they steal your money”Simon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi
Carlos Veira Lorenzo
The Foundations » Commoditization
8
Examples » The Journalism
Certainty
Ub
iqu
ity
Towncrier
Printed Press
TwitterBlogs
Television
Radio
Source: “How Cloud Vendors lie to you and How they steal your money”Simon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi
Sou
rce:
htt
p:/
/web
.me.
com
/sw
ard
ley/
Site
/BP
18
02
11
Cyc
le.jp
g
Carlos Veira Lorenzo
The Foundations » Commoditization
9
Examples » The CRM
Certainty
Ub
iqu
ity
Customer Lists (80s)
Marketing Databases (80s)
Siebel (1994)
SalesForce.com (2002)
Source: “How Cloud Vendors lie to you and How they steal your money”Simon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi
Sou
rce:
htt
p:/
/web
.me.
com
/sw
ard
ley/
Site
/BP
18
02
11
Cyc
le.jp
g
Carlos Veira Lorenzo
The Foundations » Commoditization
10
Examples » The IT Infrastructure
Certainty
Ub
iqu
ity
Z3 (1941)LEO (1949)
IBM 650 (1954)
Commoditized HW
Amazon EC2
Source: “How Cloud Vendors lie to you and How they steal your money”Simon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi
Sou
rce:
htt
p:/
/web
.me.
com
/sw
ard
ley/
Site
/BP
18
02
11
Cyc
le.jp
g
AtosSphere
Carlos Veira Lorenzo
The Foundations » Commoditization
11
… driven by market competition …
Certainty
Ub
iqu
ity
Dem
and
for
”New
Stu
ff”
Dem
an
d C
om
pet
itio
n
Improvements on “Current Stuff”
Offer Competition
Funcionality++
Ub
iqu
ity+
+
Source: “How Cloud Vendors lie to you and How they steal your money”Simon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi
Sou
rce:
htt
p:/
/web
.me.
com
/sw
ard
ley/
Site
/BP
18
02
11
Cyc
le.jp
g
Carlos Veira Lorenzo
The Foundations » Commoditization
12
… wich splits markets among Leaders and Followers …
Certainty
Ub
iqu
ity
Dem
and
for
”New
Stu
ff”
Dem
an
d C
om
pet
itio
n
Improvements on “Current Stuff”
Offer Competition
‘We’
‘Competitors’
CompetitiveDisadvantage
Source: “How Cloud Vendors lie to you and How they steal your money”Simon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi
Sou
rce:
htt
p:/
/web
.me.
com
/sw
ard
ley/
Site
/BP
18
02
11
Cyc
le.jp
g
Carlos Veira Lorenzo
The Foundations » Commoditization
13
… so that we don’t really have a choice …
Certainty
Ub
iqu
ity
‘We’
‘Competitors’
… but keep up with changes…‘Red Queen Hypothesis’Leigh Van Valen (1973)
Source: “How Cloud Vendors lie to you and How they steal your money”Simon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi
Sou
rce:
htt
p:/
/web
.me.
com
/sw
ard
ley/
Site
/BP
18
02
11
Cyc
le.jp
g
Carlos Veira Lorenzo
The Foundations » Commoditization
14
… but fosters Innovation through Creative Destruction & Componentization
Certainty
Ub
iqu
ity
Creative DestructionJoseph Schumpeter, 1942
ComponentizationHerbert Simon, 1973
Enables & Accelerates
Source: “How Cloud Vendors lie to you and How they steal your money”Simon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi
Sou
rce:
htt
p:/
/web
.me.
com
/sw
ard
ley/
Site
/BP
18
02
11
Cyc
le.jp
g
Carlos Veira Lorenzo
The Foundations » Commoditization
15
The Innovation Cycle: examples » outside.in
Certainty
Ub
iqu
ity
Creative DestructionComponentization
“… Steven Johnsonlaunched outside.inwith 60K $ from a private investor … It would have costed50M $ just5 years before …”
What Would Google Do?Jeff Jarvis (2009)
Sou
rce:
htt
p:/
/web
.me.
com
/sw
ard
ley/
Site
/BP
18
02
11
Cyc
le.jp
g
Carlos Veira Lorenzo
The Foundations » Commoditization
16
The Innovation Cycle: examples » the rise of Search Engines …
Certainty
Ub
iqu
ity
Search Engines
Commoditized HW
National Electrical GridInternet
Sou
rce:
htt
p:/
/web
.me.
com
/sw
ard
ley/
Site
/BP
18
02
11
Cyc
le.jp
g
Carlos Veira Lorenzo
The Foundations » Commoditization
17
It changes consumption expectations …
Certainty
Ub
iqu
ity
+ Efficiency+ Consumption
The ‘Jevons Paradox’William Stanley Jevons (1865)
“Technological progress that increases the efficiency with which a resource is used tends to increase the rate of consumptionof that resource”
< Cost/Unit
+ Units Consummed> Global Expenditure
Source: “How Cloud Vendors lie to you and How they steal your money”Simon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi
Sou
rce:
htt
p:/
/web
.me.
com
/sw
ard
ley/
Site
/BP
18
02
11
Cyc
le.jp
g
Carlos Veira Lorenzo
The Foundations » Commoditization
18
… changing our current structural limits too …
Projects
Imp
ort
ance Current IT Limits
UnmetDemand
Source: “How Cloud Vendors lie to you and How they steal your money”Simon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi
Carlos Veira Lorenzo
The Foundations » Commoditization
19
IT becomes a “Cost of doing Business”, rather than a “Strategic Asset”
Certainty
Ub
iqu
ity
Volume Market
Value Market
Sou
rce:
htt
p:/
/web
.me.
com
/sw
ard
ley/
Site
/BP
18
02
11
Cyc
le.jp
g
http://www.nicholasgcarr.com/articles/matter.html
“... as they become ubiquitous -they become commodity inputs. From a strategic standpoint, they become invisible; they no longer matter”
IT Doesn’t MatterNicholas Carr (2003)
“… there is no direct relation between spending on computers, profits or productivity”
The Business Value of ComputersPaul Strassmann (1990)
http://www.infoeconomics.com/business-value.php
Source: “How Cloud Vendors lie to you and How they steal your money”Simon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi
Carlos Veira Lorenzo
The Foundations » Commoditization
20
In fact, Cloud Computing is about Balancing Risks and Opportunities …
Commoditization
Economies of Scale
Pay per Use
Focus on Core
Speed
Innovation
Transition
Confusion
Governance
• Management, Leadership, Control
Confidence
Security
Transparency
Outsourcing
Suitability
Competence
Cautivity
Strategic Control
Decision
Source: “How Cloud Vendors lie to you and How they steal your money”Simon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi
Carlos Veira Lorenzo
The Foundations » Commoditization
21
… but just remember …
Certainty
Ub
iqu
ity
‘We’
‘Competitors’… we don’t really have a choice but keep up with changes…‘Red Queen Hypothesis’Leigh Van Valen (1973)
Source: “How Cloud Vendors lie to you and How they steal your money”Simon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi
Sou
rce:
htt
p:/
/web
.me.
com
/sw
ard
ley/
Site
/BP
18
02
11
Cyc
le.jp
g
Carlos Veira Lorenzo
Market Environment » General Outlook
22
The same way the Transport Industry delivers people and “things” …
Car Shuttle Bus PlanePrivate vs. Public
“Price vs. Features” (Flexibility / Agility / Security)
Carlos Veira Lorenzo
Market Environment » General Outlook
23
… the IT Industry will do it too …
Traditional IT/Private Cloud
HostedVPC*
Community Cloud
IaaS/PaaS/SaaS
Private vs. Public
“Price vs. Features” (Flexibility / Agility / Security)
* VPC: Virtual Private Cloud
Carlos Veira Lorenzo
Market Environment » General Outlook
24
… though we are still in the early stages of adoption …
Private Cloud
HostedVPC
Community Cloud
XaaS
Carlos Veira Lorenzo
Private Cloud
HostedVPC
Community Cloud
XaaS
Market Segment / Business Activity / Service Type
Customer/Company Profile
Country(s)/Location(s)
Market Environment » General Outlook
25
Adoption is a complex, multidimensional phenomenon …
Carlos Veira Lorenzo
Market Environment » General Outlook
26
… and every Business has its own Technology Mix …
Private Cloud
HostedVPC
Community Cloud
XaaS
Co
mp
an
y A
Co
mp
an
y B
Co
mp
an
y C
Co
mp
an
y D
Co
mp
an
y A
Co
mp
an
y B
Co
mp
an
y C
Co
mp
an
y D
Co
mp
an
y A
Co
mp
an
y B
Co
mp
an
y C
Co
mp
an
y D
Co
mp
an
y A
Co
mp
an
y B
Co
mp
an
y C
Co
mp
an
y D
Carlos Veira Lorenzo
Market Environment » General Outlook
27
… evolving with time, in line with each Business Strategy (hopefully)
Private Cloud
HostedVPC
Community Cloud
XaaS
Co
mp
an
y A
Co
mp
an
y B
Co
mp
an
y C
Co
mp
an
y D
Co
mp
an
y A
Co
mp
an
y B
Co
mp
an
y C
Co
mp
an
y D
Co
mp
an
y A
Co
mp
an
y B
Co
mp
an
y C
Co
mp
an
y D
Co
mp
an
y A
Co
mp
an
y B
Co
mp
an
y C
Co
mp
an
y D
Carlos Veira Lorenzo
Market Environment » General Outlook
28
... so, there is room for everything!...
The same way IT is an heterogeneous
environment today …
… our experience with Cloud Services is
and will be increasingly Hybrid!
http://www.flickr.com/photos/evelynishere/3327074778/sizes/l/in/photostream/
… what we don’t know is the internal
composition for our own context/market
Carlos Veira Lorenzo
Market Environment » Decomposing Adoption
29
Projection exercise » Company Size, Delivery Type & Adoption Rate
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
SaaS Public
PaaS Public
Private
IaaS Public
Private
Q
Q
Q
Q
MobilityVerticals
Q
SaaS
MPaaS
M
L
SaaS/PaaSVerticals QM
ProjectsPoCs
QMCapacityVerticals, VDI
L
Virt2IaaSDCiaB, VDI
DCiaB
QQMVerticals
ML
Carlos Veira Lorenzo
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
SaaS Public
PaaS Public
Private
IaaS Public
Private
Market Environment » Decomposing Adoption
30
… but cross-service interactions can accelerate adoption » Look-out!
Third Parties can also start activities in the
Cloud because of interactions with you!
Carlos Veira Lorenzo
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
SaaS Public
PaaS Public
Private
IaaS Public
Private
Market Environment » Decomposing Adoption
31
… but uncertainty is everywhere » non linear behavior + high deviation
Carlos Veira Lorenzo
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
SaaS Public
PaaS Public
Private
IaaS Public
Private
Market Environment » Decomposing Adoption
32
Bottom line: talking about “Cloud Adoption” is meaningless
“There are no diseases, but patients”
Analyze and speak about your own
context/market: strategically & tactically
Carlos Veira Lorenzo
Market Environment » Looking forward
33
The Cloud is a Building Block of the Future » Gartner
http://cloudcomputing.sys-con.com/node/1939920
5 year projection … 10 year projection …
Carlos Veira Lorenzo
Market Environment » Looking forward
34
The Cloud is a Building Block of the Future » Gartner
http://cloudcomputing.sys-con.com/node/1939920
5 year projection … 10 year projection …
Internet of ThingsM2M
NFC
Big Data
AnalyticsBusiness Intelligence
Mobility B2BB2C
BYOC
Carlos Veira Lorenzo
Market Environment » Looking forward
35
The Cloud is a Building Block of the Future » Atos LookOut Radars
http://lookout.atosconsulting.com/radars/
Carlos Veira Lorenzo
Market Environment » Looking forward
36
The Cloud is a Building Block of the Future » Atos LookOut Radars
http://lookout.atosconsulting.com/radars/
Context-Aware
Smart Objects
Ubiquitous Connectivity
Crowdsourcing
Wearable Computing
Robotics
Digitally Connected Society
Zero Tolerance
Carlos Veira Lorenzo
Market Environment » Looking forward
37
IT Industry growth model » Less “Bodies” = Services++ & Technology++
Time
Cloud Computing
Outsourcing / Services
Professional Services
Carlos Veira Lorenzo
Market Environment » Looking forward
38
http://www.flickr.com/photos/artemuestra/2941650098/sizes/m/in/photostream/
Cloud Service Delivery can provide the
cost efficiencies that we all need
But!: we also need have to get ready for a post-crisis context
… growth in a “systemic” crisis context … are you kidding me?
Carlos Veira Lorenzo
Market Environment » Looking forward
39
http://www.flickr.com/photos/double-m2/4694962578/sizes/l/in/photostream/
http://www.flickr.com/photos/mad_house_photography/4411839186/sizes/l/in/photostream/
… just do things differently to obtain better results (hopefully)
A different mindset can make the “magic” happen
Not “IT Surgeons” any more!
Let’s embrace the Power Shovel!
Carlos Veira Lorenzo
Technology » Market roles
40
The Cloud Computing “Sphere”
Consumers
Service Providers
Technology Providers
System Integrators
Carlos Veira Lorenzo
Technology » Market roles
41
Consumers » Substantially different? Not really … You already (should) do it
http://www.flickr.com/photos/vgb-studios/6605427961/sizes/l/in/photostream/
… they get the benefits:
simplicity, agility, speed & cost effectiveness
… but maturity will always be our duty: SLA’s,
Security, Automation, Governance, …
… not a problem, just an opportunity!
Carlos Veira Lorenzo
Technology » Market roles
42
Let’s talk about the details: let’s talk about Technology ;-)
http://www.flickr.com/photos/vgb-studios/6605420695/sizes/l/in/photostream/Service Providers
http://www.flickr.com/photos/vgb-studios/6605437513/sizes/l/in/photostream/
http://www.flickr.com/photos/vgb-studios/6605408553/sizes/l/in/photostream/System Integrators
Technology Providers
They also have to know!
Carlos Veira Lorenzo
Technology » A Technical Architecture Perspective
43
Cloud(Enterprise Architecture)
Cloud Infrastructure Services
Presentation
Application
Persistence
vA
pp
Presentation
Application
Persistence
vA
pp
Presentation
Application
Persistence
vA
pp
Containerized DesignUnchanged Application Designs
Underlying scale-out Infrastructure
Cloud Architecture
Cloud Service
vNode vNode vNode vNode
RAIN* DesignScale-outDesigned for Failure at the Application LevelStack of Commodity Components
It’s Services what drive Designs, not the opposite » EA won’t disappear
Layered DesignLimited Scale-out
Designed for Failure at the Infrastructure Level
EA*
Containerized DesignSSO* + Integrated BSS* & OSS*
Fabric Computing
* RAIN: Redundant Array of Inexpensive Nodes* EA: Enterprise Architecture* SSO: Single Sign-On* OSS: Operational Support Services* BSS: Business Support Services
Carlos Veira Lorenzo
Technology » A Technical Architecture Perspective
44
Different worlds … different Business Strategies
Cloud(Enterprise Architecture)Cloud Architecture
▲Cheap Technologies– Commodity DC* + HW + OSS*
▶Ad-hoc Applications &
Infrastructure– Skilled Teams + New/Evolved Processes
– “DevOps”: boundaries gets blurred
▲Service-based Automation– Infrastructure semantics can be ignored
– Business-oriented semantics!
▼Costly!– Enterprise DC* + HW + COTS* Layers
– Increasingly bigger with Time & Scale!
▲ IT Investment Protection– Skills + Engineering Patterns & Practices
– Virtualization + New/Evolved Processes
▶ Infrastructure-based
Automation– Infrastructure semantics matter
– Infrastructure-oriented semantics
– Virtualization silos
* OSS: Open Source Software* COTS: Commercial Of The Shelf* DC: Data Cener
Carlos Veira Lorenzo
Technology » A Technical Architecture Perspective
45
▲Commodities don’t care
about Feature
Differentiation– Commodity DC + HW + OSS
▼ IaaS don’t care about
Feature Differentiation on
COTS– Multivendor IaaS “standardize” APIs on
commonalities; (i.e: OpenStack)
Cloud(Enterprise Architecture)Cloud Architecture
Different worlds … different Business Strategies
Why invest in “Products” for “Features”
that we will never use?
Carlos Veira Lorenzo
Technology » A Technical Architecture Perspective
46
The World is not static » Enterprise Apps “consume” new Tech “on Upgrade”
Layered Design
EA
Technology Builders
EA Solutions will, eventually, became SaaS
Carlos Veira Lorenzo 47
Infrastructure Service/Application
“World of Products” “World of Code”
SaaS/BPaaSIaaS
Systems IntegrationManaged Services
Structural
Risk
Map
▶ Standard
Transports
▶ Infrastructure
Semantics
▶ Ad-hoc Data
Transformations
▶ Information
Schemas
▶ Semantic
Mappings
▶ Data
Formats
▶ Vertical Industry
Information
Brokers/Exchangers
▶ Product
Behaviors
▶ Infrastructure
Products/Services
+-▶ Hard-coded
Mappings
▶ Product
Settings▶ Web Services
▶ Code
▶ Labor
Intensive
▶ Technology
Intensive
▶ Mix of Technology
and Labor
▶ Scripts
▶ Architecture
▶ Patterns
Technology » A Technical Architecture Perspective
Lock-in Risks not structurally “differential”: the ecosystem is just bigger
Not everything is equally risky!
Divide and Conquer!
Carlos Veira Lorenzo 48
Technology » A Technical Architecture Perspective
“Orchestration”▶ Element
Management▶ BPM*
▶ Workflow & Process
Automation
It doesn’t exist a clearly “Functional Frontier” for
each Technology Domain!
* BPM: Business Process Management
Lock-in Risks not structurally “differential”: the ecosystem is just bigger
Carlos Veira Lorenzo 49
* CSA: Client/Server Architecture
EACSA*
Legacy Systems
An Appliance Strategy can simplify EA
Technology » A Technical Architecture Perspective
Lock-in risks are not structurally “differential”: the ecosystem is just bigger
Every component evolves
and changes with time!
Carlos Veira Lorenzo 50
http://thinkinbig.org/index.php/2011/05/thinking-about-cloud-strategy/
http://blogs.the451group.com/information_management/2011/04/15/nosql-newsql-and-beyond/
Technology » A Technical Architecture Perspective
* OSS: Open Source Software
Lock-in risks are not structurally “differential”: the ecosystem is just bigger
Carlos Veira Lorenzo 51
http://thinkinbig.org/index.php/2011/05/thinking-about-cloud-strategy/
http://blogs.the451group.com/information_management/2011/04/15/nosql-newsql-and-beyond/
» Explosion of Data Persistence Services
» Massive scale-out/elastic semantics
Technology » A Technical Architecture Perspective
Mitigation: OSS*; Engineering patterns;
Technology ubiquity degree; vendor selection
* OSS: Open Source Software
Lock-in risks are not structurally “differential”: the ecosystem is just bigger
Carlos Veira Lorenzo 52
Subsystem Map for Hybrid, Multi-Cloud, and Multi-Technology Environment
Operational Support Services
Self-Service Portal
• API
Service Automation
Service Desk
• Incidents
• Problems
• Changes
Configuration MonitoringCapacity &
Performance LicensingProvisioning
& LCMService Level
Cloud Service/Fabric Controller
VMWare
• vCloud
• vSphere
• vFabric
Microsoft
• System Center
• Hyper-V
• Azure
Citrix
• XenDesktop
• XenServer
• Cloud.com
RedHat
• RHEV
• KVM/SPICE
• OpenShift
OpenStack
Amazon
RackSpace
…
SalesForce
NetSuite
SAP
…
Traditional IT
* SAL: Service Abstraction/Adaptation Layer* ESB: Enterprise Service Bus* EAI: Enterprise Application Integration
SAL* SAL* SAL* SAL* SAL* SAL* SAL* SAL* SAL*
Business Support Services
Service Catalog
Ordering Pricing Rating Billing Metering Entitlement
Accounting
• Payables
• Receivables
• Clearing
SAL* SAL* SAL* SAL* SAL* SAL* SAL*SAL*
ESB*/EAI*
Technology » A Technical Architecture Perspective
Carlos Veira Lorenzo 53
It is a (complex) Cloud Ecosystem has his own Life Cycle …
Operational Support Services
Self-Service Portal
• API
Service Automation
Service Desk
• Incidents
• Problems
• Changes
Configuration MonitoringCapacity &
Performance LicensingProvisioning
& LCMService Level
Cloud Service/Fabric Controller
VMWare
• vCloud
• vSphere
• vFabric
Microsoft
• System Center
• Hyper-V
• Azure
Citrix
• XenDesktop
• XenServer
• Cloud.com
RedHat
• RHEV
• KVM/SPICE
• OpenShift
OpenStack
Amazon
RackSpace
…
SalesForce
NetSuite
SAP
…
Traditional IT
SAL* SAL* SAL* SAL* SAL* SAL* SAL* SAL* SAL*
Business Support Services
Service Catalog
Ordering Pricing Rating Billing Metering Entitlement
Accounting
• Payables
• Receivables
• Clearing
SAL* SAL* SAL* SAL* SAL* SAL* SAL*SAL*
* SAL: Service Abstraction/Adaptation Layer* ESB: Enterprise Service Bus* EAI: Enterprise Application Integration
ESB*/EAI*
… Evolves with time asynchronously !
Technology » A Technical Architecture Perspective
Carlos Veira Lorenzo 54
… fortunately, there are different Priorities, Risks, Efforts & Maturity
Operational Support Services
Self-Service Portal
• API
Service Automation
Service Desk
• Incidents
• Problems
• Changes
Configuration MonitoringCapacity &
Performance LicensingProvisioning
& LCMService Level
Cloud Service/Fabric Controller
VMWare
• vCloud
• vSphere
• vFabric
Microsoft
• System Center
• Hyper-V
• Azure
Citrix
• XenDesktop
• XenServer
• Cloud.com
RedHat
• RHEV
• KVM/SPICE
• OpenShift
OpenStack
Amazon
RackSpace
…
SalesForce
NetSuite
SAP
…
Traditional IT
SAL SAL SAL SAL SAL SAL SAL SAL SAL
Business Support Services
Service Catalog
Ordering Pricing Rating Billing Metering Entitlement
Accounting
• Payables
• Receivables
• Clearing
SAL SAL SAL SAL SAL SAL SALSAL
Changes with every Customer and Service Provider! …
Technology » A Technical Architecture Perspective
… There is no single or right answer!
Carlos Veira Lorenzo 55
Customer Requirements are/should be a “World of Terms & Conditions”
Customer A
Customer B
Customer C
…
Customer N
Service
Provider
The risk of new customer-based silos
is very real …
Difficult to achieve standardization,
industrialization and further Innovation
Technology » A Technical Architecture Perspective
…not a “World of RFPs*”!
* RFP: Request for Proposal
Carlos Veira Lorenzo 56
Opening to a wider landscape » A complex ecosystem of federated services
Technology » A Technical Architecture Perspective
▶ A federation of live components
▶ A (eco)system by itself
Complexity evolves
Asynchronous with time!
▶ Asynchronous & chaotic behavior
▶ Complex & heterogeneous in nature
Carlos Veira Lorenzo 57
The asynchronous “ocean” of Cloud orchestration complexity …
Customers (C) Service Providers (S)
Countries/Regions (R)
Potential Complexity = C * R * S
Technology » A Technical Architecture Perspective
http://www.flickr.com/photos/smemon/5983673322/sizes/o/in/photostream/
Carlos Veira Lorenzo
http://www.flickr.com/photos/smemon/5983673322/sizes/o/in/photostream/
58
… it is, actually, a multi-level mesh …
Technology » A Technical Architecture Perspective
Carlos Veira Lorenzo
http://www.flickr.com/photos/smemon/5983673322/sizes/o/in/photostream/
59
… it is, actually, a multi-level mesh …
Business transparency is key!
Technology » A Technical Architecture Perspective
Carlos Veira Lorenzo
http://www.flickr.com/photos/smemon/5983673322/sizes/o/in/photostream/
Choreography
Domain
60
… and a multi-domain one …
Orchestration
DomainOrchestration
Domain
Orchestration
Domain
It has impact on contracts, customer
expectations and UX*!
* UX: User eXperience
Technology » A Technical Architecture Perspective
Carlos Veira Lorenzo 61
… fortunately, not every relationship matters the same
PaaS
SaaS
/BP
aa
S
▶ Consolidated Command & Control + Read-only Billing
▶ Infrastructure Semantics
▶ Consolidated Command & Control for certain Application Domains
▶ Consolidated Read-only Billing
▶ Service Semantics
▶ Consolidated Command & Control + Read-only Billing
▶ Infrastructure Semantics
▶ Consolidated Command & Control + Read-only Billing
▶ Infrastructure + Object Semantics
▶ Consolidated C&C* for more App Domains
Public▶ Consolidated Command & Control + Read-only Billing
▶ Infrastructure Semantics Private
IaaS
▶ Unified Billing (?)
▶ Unified Service Desk Experience
▶ C&C* Run-time Advisor***
▶ Unified Read-only Service Dashboard
▶ Unified Read-only Risk/Audit Dashboard
▶ Service Benchmarking
▶ Unified Billing (?)
▶ Unified Read-only Business Dashboard**▶ Unified Read-only Service Dashboard
▶ C&C* Run-time Advisor***
▶ Unified Read-only Risk/Audit Dashboard
▶ Service Benchmarking
Hybrid
* C&C: Command & Control** Requires Application Instrumentation + Integration*** Requires Run-time Analytics
▶ Unified Billing (?)
▶ Unified Read-only Business Dashboard**▶ Unified Read-only Service Dashboard
▶ C&C* Run-time Advisor***
▶ Unified Read-only Risk/Audit Dashboard
▶ Service Benchmarking
No
w!
Technology » A Technical Architecture Perspective
Prioritization + read-only aggregation
Carlos Veira Lorenzo 62
http://www.flickr.com/photos/duncanh1/5471899402/sizes/l/in/photostream/
Let’s recap!
Carlos Veira Lorenzo 63
http://www.flickr.com/photos/duncanh1/5471899402/sizes/l/in/photostream/
Cloud Computing = Product-based to a Service-based Economy
Cloud Computing follows the “standard” Innovation Lifecycle
Be prepared for post-crisis context and cloud
computing can help in that turn
With cloud, consumers get all benefits but maturity will be always their duty
Lock-in risks not structurally “different” just the IT eco-system is bigger
The risk of new customer-based silos is very real and can block innovation
Carlos Veira Lorenzo Your business technologists. Powering progress
www.atos.net
Atos, the Atos logo, Atos Consulting, Atos Worldline, Atos Sphere, Atos Cloud and Atos WorldGridare registered trademarks of Atos SA. July 2011© 2011 Atos. Confidential information owned by Atos, to be used by the recipient only. This document, or any part of it, may not be reproduced, copied, circulated and/or distributed nor quoted without prior written approval from Atos.
Thanks
For more information please contact:
Carlos Veira Lorenzo
twitter: @cveira
+34 695 671 417
Atos Spain S.A.
Albarracín 25
20037, Madrid
http://www.flickr.com/photos/granpapa/299317857/sizes/l/in/photostream/