2. Gigyas Consumer Identity Management Platform enables
companies to turn anonymous users into known, loyal customers,
increasing marketing performance and engagement 1.5B consumers
reached Proprietary & Confidential 2 700+ customers 46
Countries 325 employees and growing
3. 700 Blue-Chip Customers Across B2C Verticals Media &
Entertainment Consumer Products Ecommerce Travel & Leisure
Education / Non-Profit Communications & Infrastructure
Proprietary & Confidential 3 Financial Services Healthcare
4. Identity-Driven Marketing
5. Market Dynamics Digital Identities Proprietary &
Confidential 5 77% of consumers use social login
6. Market Dynamics Identity & Payments 60% of consumers
have abandoned a purchase because it required them to fill out a
registration form Proprietary & Confidential 6
8. Market Dynamics Identity & Personalization Profile
Information Name: Christopher Email: [email protected] Gender: Male
Birthday: 08/18/83 Location: Mountain View, CA Education: Stanford
Graduate Marital Status: Engaged Interest Graph Interests: Soccer,
surf trips, web design, music festivals, LA Galaxy Activities:
running, surfing, Soccer, camping, kayaking Music: Run DMC, Black
Eyed Peas, Foo Fighters, U2, Kanye West Movies: Inception, The
Shining, Jaws, Caddyshack, Se7en TV Shows: Parks and Recreation,
The League, The Soup, The Colbert Report Books: Steve Jobs, Hunger
Games, Outliers Games: Farmville, Medal of Honor, Assassins Creed,
Madden, Angry Birds Proprietary & Confidential 8
9. Market Dynamics Privacy, Transparency, & Control 45% of
consumers will only willingly share information if the company
makes it clear with how theyll use the data Proprietary &
Confidential 9
10. Gigyas Approach
11. Market Dynamics Managing Customer Identities Organization
CIO CIO + CMO Technology On Premise Software-as-a-Service Customers
Web Social & Mobile Connectivity Data 3rd Party &
Structured 1st Party & Unstructured (Social) Regulation Limited
Company & Gov Data Compliance THEN NOW Proprietary &
Confidential 11
13. Connect: Registration-as-a-Service & Social Login
Proprietary & Confidential 13
14. Connect: Engagement Plugins & Gamification GAMIFICATION
SHARE RATINGS & REVIEWS REACTIONS COMMENTS ACTIVITY FEED SOCIAL
LOGIN & REGISTRATION AS A SERVICE Proprietary &
Confidential 14
15. Connect: 1st Party Data Available Social Identity Data
(Sample Providers) Registration Data Proprietary & Confidential
15 Traditional Registration Progressive Profiling Conditional
Workflows Behavior Signal Data Purchases Ad Clicks Page Views
Shares etc System Data Location iRank Opt-ins etc Data First Name X
X X X X Last Name X X X X X Email Address X X X X X Birthday X X X
X Gender X X X City X X X State X X X X Country X X X X X Zip Code
X X Interests X X Likes X Activities X X Education X X X Work X X X
Skills X Religion X Political Views X Relationship Status X
16. Collect: Identity Data Management Identity Storage
Highlights: Unstructured Identity Data Storage Identity &
Account Linking Terms of Service Management Privacy Regulation
Compliance Access Rules & Permissions Proprietary &
Confidential 16
17. Convert: Consumer Insights & NEXUS Connectors Email
Marketing Data Management Web Analytics Ad Serving Proprietary
& Confidential 17 SMS/Push Notifications Recommendation
Engines
18. NASCAR & Identity Driven Marketing
19. 19 Passionate Fans NASCAR fans average over 11 hours
following NASCAR each week
20. Engaging Fans Via Digital Platforms 20 On track for: 1.1
Billion page-views in 2014 132 Million video views in 2014
21. 21 NASCAR Digital Media Leverages Gigya and
ExactTarget
22. 22 How does it work?
23. Registration & Social Login Proprietary &
Confidential 23
27. Gigya Fuels ExactTarget with Real-Time Identity Data,
Triggering Customer Journeys Proprietary & Confidential 27 Data
First Name X X X X X Last Name X X X X X Email Address X X X X X
Birthday X X X X Gender X X X City X X X State X X X X Country X X
X X X Zip Code X X Interests X X Likes X Activities X X Education X
X X Work X X X Skills X Religion X Political Views X Relationship
Status X Registration Data Traditional Registration Progressively
Profiling Conditional Profiling Behavior Signal Data Purchases Ad
Clicks Page Views Shares System Data Location Time Opt-ins etc
