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Cognos 10: Intelligence UnleashedSmarter Decisions. Better Results
Freedom to Think
Connect with Others
and SimplyDo
Unified workspace
All time horizons
Progressive interaction
Decision networks
Business context
Accountability
Mobile and Disconnected
Integrated
Real-timeA revolutionary BI workspace
delivered on a proven platformwith seamless upgrade.
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Freedom to ThinkAnalytics everyone can use to answer key business questions
Cognos 10 advances
Combine data from any source and explore itfrom any perspective without limitation
Analyze facts and anticipate outcomes simplyby shifting perspectives and time horizons.
Expand expertise beyond traditional BIcapabilities without switching tools
Enable business to increase their personalproductivity and independence from IT
Key features
Intuitive, appealing Web 2.0 interface
Personalized, progressive interaction
Drag-and-drop, free-form assembly
Search-assisted authoring
Wizard-driven external data Automatic access to SAP BW queries
In-space access to planning, scenariomodeling, real-time monitoring and predictiveanalytics
The new BI workspace supports the wayyou think, so you dont have to interrupt
your train of thought to fit the software
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Unified workspace with greater power, intuitivenavigation and cleaner look
Solution Highlights
Pre-assembled workspace content
Search assisted authoring
Drag and drop assembly
Dynamically filter
Quicker and deeper insight into data
Seamless graduated experience
Intuitive and easy to use, it is the
single place that you go to find
answers to key business questions
IBM Cognos Business Insight
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Breadth of analytics across historical, real-time andpredictive information
Unified Workspacedelivering breadth of analytics
Analytical ReportingDrill
Real-TimeWhat is
Scenario ModelingWhat-if
Advanced AnalyticsWhat might be
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Easy data inclusion by the business from one value, toentire data sets and external files
Combine external, departmental, and your
own data to corporate information resulting
in broader perspectives
External Data
Solution Highlights
Import external data sources into reports or
query subjects
Leverage external data as report filters
Publish for reuse and update
Provide IT governance
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Connect with OthersCollective intelligence to share insights and gain alignment
Cognos 10 advances
Engage others in decision networks todiscuss issues, share insights and aligndecisions
Attach business context to BI content andlearn from a growing repository of decisionhistory
Support workflow to establish accountabilityand engage the right people at the right time
Key features
Annotations down to cell level
Lineage and data stewardship
Threaded discussions associated with BIevidence
Activities, notifications, tasks, and initiatives
Search threads, people, discussions,decision history Built-in collaboration and social
networking fuels the exchange of ideasand knowledge that naturally occurs in
the decision-making process
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Collaborative BI through built-in collaboration andsocial networking
Quickly find the people and expertise you need.
Discuss and refine ideas with colleagues,
partners, and customers.
Solution Highlights
Embed of Lotus Connections
Post messages, share files and links to web
content (both BI and external)
Create and assign to-do items
Work within Business Insight workspace to drive
activities or requests for action
Send email notifications directly from an activity
IBM Cognos Collaboration
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and Simply DoActionable insight everywhere at the point of impact
Cognos 10 advances
Adopt mobile to accelerate delivery ofinteractive analytics to executives and the
frontlines
Address challenges of compressed decision
cycles with real-time analytics
Integrate analytics in everyday work and in
workflow to inform business processes
Key features
Mobile interaction on iPhone and iPad
Interactive, disconnected reports
Real-time monitoring of in-flight information
Mashups
Business-driven workflow
Mobile, real-time, and portable BItransforms BI from a separate task, to BI
informing everything you do
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Analytics on the go for more devices and disconnectedinteraction
Provide business users with the information they
need to make responsive and informed decisions
regardless of their location
IBM Cognos MobileIBM Cognos Active Report
Solution Highlights
Mobile
iPhone, iPad, BlackBerry, Windows Mobile, and Symbian
Full BI interactivity including Drill Up/Down/Through
Schedule reports for immediate access to key contentActive Report
Disconnected BI application, fun and fast
Self-contained, interactive content
Burst distribution to reach wide audiences
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Platform advances to simplify and cost-effectively scaleenterprise analytics
IBM Cognos 10 delivers platform advances to:
Optimize performance with in-memory processing Accelerate model design with guided workflow-driven modeling
Enhance system management with more granular visibility and
control
Streamline lifecycle management with the ability to seamlesslyupgrade
IBM Cognos 8 Architecture
ITTools
Shared Set ofPurpose-Built
Services
Open Data Access
ServicesAPI
BusinessContent
Common Business Model
Modern andLegacy Sources
ApplicationSources
OLAPSources
Data Integration& Data QualityTools
Platforms &Databases
SecurityProviders &Firewalls
Application &Web Servers
Casual UsersCustomers & Partners
Data AnalystData Modeler
ExecutivesBusiness Managers
Financial AnalystsProfessional Authors
Administrator
System ArchitectDeveloper
MessageSources
RelationalSources
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Faster performance with in-memory processing
Solution Highlights Enhanced Query Service with Dynamic Query:
64-bit in-memory optimized query generation with
pattern intelligence to improve performance
against complex heterogeneous data
In-memory calculations and aggregate operations
for faster compute time New optimized caching for hierarchies, members,
facts, calculations and prompts for improved
report performance
Initial conformance is for OLAP sources: SAP
BW, TM1 and Essbase.
Query Servicewith Dynamic Query Capabilities
Common Business Model
Logs
20+ NewPatents
Modern andLegacy Sources
ApplicationSources
OLAPSources
MessageSources
RelationalSources
OLAPAdapters
RelationalAdapters
TM1
CubingServices
PowerCube
SAP BW
MSAS
Essbase
DB2
Informix
Oracle
Teradata
SQLServer
ODBC
JDBC
IT Tools
QueryVisualization
Open Data Access
Cache
3x faster query
* When compared against IBM Cognos 8 BI software. Based onselective results from tests conducted in the IBM Performance andScalability Labs on pre-release Cognos 10 software
Deliver optimized access to all data
regardless of where it resides
IBM Cognos Platform
Hybrid
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Seamless upgrade and ease of ongoing management
C O G N O S
C O G N O S
Upgrade first, then leverage new features
Use LifecycleManager to
validate results
Cognos 8 andCognos 10
Acceptdesired results
Move businessusers
into Cognos 10
Use Lifecycle
Manager tovalidate results
to leveragenew features
Accept desiredresults
Promotereports
to production
Leverage Cognos 10 New Features
(e.g. Dynamic Query, etc)
Solution Highlights
Validate single environment Assess impact of change in
operating environment, (e.g.refresh pack, data source changes)
Compare multiple environments
Streamline upgrade process andincrease IT efficiency
Use beyond upgrade to quicklyassess impact of any change thatcould effect BI content
C O G N O S
IBM Cognos LIfecycle Manager
Reduce system management effort and
speed time to deploy new functionality
to the business community
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Expanded deployment options include Cloud, System z,and Power
Leverage existingIT investment
Optimize use ofresources
Standardize& share costs
Fast to install and runPrivateCloud
Optimized
Business System
EnterpriseSoftware
Virtualization
PublicCloud
Provision with shiftof CAPEX to OPEX
e.g. IBM Cognos 10deployed on IBM Cloud
e.g. IBM Cognos 10on supported OSand hardware
e.g. Cognos 10 onSystem z
e.g. IBM Smart AnalyticsSystem
e.g. IBM Smart AnalyticsCloud on System z
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Trusted expertise with built-in training videos, how-tobooks and user communities
New how-to books deliver expertise BI Strategy Book
BI on Cloud
BI Redbook
Workshops to help shape strategy
Champion workshops Business Analytics experience
Services & Training
Proven practice workshops, learning assessment
and user adoption services
Broader portfolio of self-paced training options
Growth in communities
Innovation Center
DeveloperWorks, C^3 Blog
Twitter, facebook and linked-in
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Cognos 10 Ready added value of TM1, Planning,Analytic Applications and SPSS Modeler
C O G N O S
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Cognos 10 redefines how organizations will use BI
Meet needs of evolving workforce
with analytics everyone can use
Step up team decision-making
to gain insight and drive alignment
Accelerate business impact
with actionable insight everywhere
with Platform Advancesfor faster performance and seamless upgrade
Freedom to Think
Connect with Others
and SimplyDo