“A Brand New Suite of Digital Products”
Real Estate
Agenda• Our Strategy
– A Visually Stunning, Personalized Experience– A (Truly) Mobile Platform– Become More Social– Engage the Seller
• eMarketing Transition
What’s Going On in the Market
Real Estate
Our Process• Worked with a Research Company• Evaluated Industry Statistics• Spoke to Many Brokers and Agents• Engaged a New Digital Agency
A Sea of SamenessA Sea of Sameness
Create a Visually Stunning, Personalized Experience
Real Estate
The New “Home” Page
desktop tablet portraitmobileportrait
mobilelandscape
Home: Home: Buyer & Seller Buyer & Seller ExperiencesExperiences
B3B3
Home:Home:Agent & Agent & Franchise Franchise ExperiencesExperiences
B4B4
The buyer switches to grid/carousel view
A (Truly) Mobile Platform
Real Estate
NATIVE APP HOME SCREENS FOR EACH USER TYPE
buyer seller buyer/seller agent
IPAD PHONE APP HOME SCREENS FOR EACH USER TYPE
buyer seller
buyer/seller agent
property detail page
Become More Social
Real Estate
Create a mechanism for social-like sharing
Provide feedback to sellers, agents
Engage the Seller
Real Estate
Depersonalization?
Allow homeowners to participate in the process.
The homeowner visits their property’s detail page and decides to add a few new photos.
The agent receives an update about the new
photos on their activity feed.
The seller sends the agent a message containing their personal story about the property.
The buyer visits the property’s detail page again the next day, and is delighted to discover new exclusive photos and videos added to the listing.
The buyer begins scrolling and discovers an exclusive story about the property written by the homeowner.
What You Need to Know• We will have opportunities for home page placement• We are seeking examples of seller content• We will no longer be supporting
– Agent Templates– Traditional Virtual Tours (anything in a YouTube format is ok)
“Digital Platform” launch: Gen Blue 2014
Real Estate
THANK YOU© 2014 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC.