Collaborate: Transform Your Organization with Chatter
/Chatter @chatter
Dave King Director Product Marketing, Chatter
@dbkinger
In/davebking
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Driving growth and seeing results in the bottom line
Bringing insights to the fingertips of every sales employee
David Eastwood
Frank Rowe
Special Guests
Remote Employee Wins “Employee of the Year”
Jill Rowley Eloqua Employee of the Year
Maxim Inc. Responds to Japan Earthquake
Top Secret Initiative at salesforce.com
The Official T-Shirt of the Social Enterprise!
Organizational Structures Pose Challenges for Knowledge Work
Structured Processes Collaboration
Collaboration is Separate from Structured Business Processes
No measurement No visibility
No business context
No collaboration No discussion history
Chatter is the Engine Behind the Social Enterprise
Employee Social Network
Customer Social Network
Social Profile Market Collaborate
Work
Extend Sell
Service
Chatter: Transformation, Not Collaboration
Social Process Social Intelligence
100,000+ employees
18,000+ employees
94,000+ employees
20,000+ employees
14,000+ employees
Over 150,000 active networks including:
55,000+ employees
50,000+ employees
Social Intelligence: Raise the IQ of Every Employee
>60M recs / mo. >300M searches/mo.
Millions posts / mo.
>18M files / mo.
Millions of users
trending
Social Process: Marries Structured & Unstructured Data
Collaboration on Records Approvals Customer
Groups Triggers & Apex
Key Chatter Services:
Criteria-based Newsfeeds Messenger
Records Files Approvals
Recruiting Example
Chatter Makes Companies More Effective
Creative campaigns R&D prioritization Competitive intel Post-merger integration
Video production and publishing
25% Reduction in
meetings
39% Faster finding
information 26% Less email
34% Increased employee
engagement
31% Increased employee
connections
29% Increased
idea generation
MarketTools, Inc. survey of 5,500 customers, May 2012
* Limited pilot beginning Q3 2012
Chatter Messenger
Presence Instant Messaging
Chatter Screensharing*
Screensharing
Introducing Real-Time Communications for Chatter
Chatter Demonstration
Chatter REST APIs: Access to feeds, profiles, groups. social graph, topics, messaging, and recommendations data OAuth: Open authentication for Chatter data
Chatter Connect
Custom & 3rd Party Business Apps
Mobile Social Apps Intranets & Portals
Make All Your Apps Social with Chatter Connect
Chatter Use Cases and Adoption Strategies
3:00pm session in this room
Facebook.com/chatter
David Eastwood Sales Operations Manager
@deastwood85
In/deastwood85
Touching the Lives of 99% of the UK Population
From cradle to grave
37 Browser login / user 131 Chatter Desktop/Mobile logins / user
Browser Logins
Fujitsu UK&I at a Glance: 1,000+ Active Users
Chatter Mobile & Desktop Logins
804 193
Enhancing Executive Visibility & Transparency Communication Across Geographies
Visibility into Sales Activities
Cross Company Engagement (Removing Silos) Topical Discussions Across Departments
Collaboration Between Different Teams
Crowdsourcing Answers
Institutional History on Objects: Structured + Unstructured Data
Chatter: Helping Facilitate Change
Resolve Permissions
IT updates
Highlighting Change
Recognition of Achievement
Frank Rowe Group Sales Performance & Development Manager
All About A European Distributor of specialist construction materials
Many sub-Cultures with limited communication
between brands
Multi Brand Business 330 UK Locations
10,600+ Employees Revenue: £2.745 B
SIG at a Glance: 1,600 + Licenses
2010 2012 X No Cross-Brand Sales
X Limited Teamwork
X Poor Communication
X No Sharing of Information
X Only UK Adoption
ü “Let’s connect with each other”
ü Regional/Cross Brand Groups
ü Supply Chain
ü Sharing information
ü Building relationships
ü Better service for our customers
ü Role out across European Brands
3,500 Total Users
Chatter Also Helps in Other Crucial Areas
Logistics Account Info Inventory Management
Marketing Communication
Product Launches Training
Recruitment
Key Tips and Tricks
ü Identify Executive Sponsors
ü Communication of Launch & Protocols
ü Post a Tip of the Day
ü Competitive Tips
ü Build Network Connections
ü Correct Devices/Technology
Q&A
David Eastwood Frank Rowe
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