Alumnae information is obtained in a wide variety of ways and
formats
Slide 4
DATA SOURCES Alumnae Volunteers College Staff Google
Alerts/Searches Facebook Twitter LinkedIn Return Mail
Surveys/Questionnaires Email Signatures Out Of Office Replies
Resume/CV Admission Import Files/Applications Event Registration
Forms Quarterly Class Notes Club Letters Class Letters News
Clippings Obituaries Online Directory Updates NCOA (National Change
of Address) Software Award/Fellowships Research Responses To
Requests For Information Print Directory
Slide 5
Online Class Notes Alumnae can post class notes online at
anytime. We are notified when a note is posted. Alumnae have option
to post the note to Facebook too.
Slide 6
Online Class Notes Alumnae can upload personal photos with
their class note
Slide 7
Online Class Notes or can include as much information as they
want. Alumnae can update their information directly via their
online directory profile. Last year we had over 2000 records
updated.
Slide 8
College staff Staff from college offices share information they
receive from alumnae, like this alumnae volunteer form from the
Office of Admission.
Slide 9
Email Opt Out Postcard We recently mailed a postcard to 1,000
alumnae who had opted out of receiving all emails. As a result,
more than 100 alumnae changed their email preferences and are now
receiving Alumnae Association emails. ARE YOU SURE?
Slide 10
LinkedIn We are notified when group members or their
connections change their profiles. We follow up with an
email/update form requesting more information if needed.
Slide 11
Bounce Back Postcard Postcards are periodically sent to alumnae
individually or in large groups when emails have bounced back to
us.
Slide 12
News Clippings Alumnae and staff send in news updates from
sources including print and online magazines, newspapers, press
releases, and Web news. We also use Google search and RSS feeds to
capture daily news featuring alumnae
Slide 13
Return Mail We pay for return mail service from United States
Postal Services but have reduced costs this past year by using the
NCOA program to review addresses before mailings are sent. We
average 200 address changes a month using the NCOA program
resulting in a savings of over $1000.00 this year.
Slide 14
Surveys The print directory survey is sent out every 5 years
with pre-printed data we have on file so alumnae can correct or add
new data.
Slide 15
Alumnae data informs and updates us. It makes possible our
mission: to connect alumnae to each other and to the Association
and the College.
Slide 16
TYPES OF DATA STORED Biographical Contact Relationships
Education Employment Volunteer Visits To Campus Trips Awards
Communications Lists Interests
Slide 17
MOUNT HOLYOKE COLLEGE DATABASE Datatel Colleague is an advanced
enterprise resource planning solution designed specifically for
higher education. Colleague places your institutions information at
your fingertips. Based on an innovative single-source technology
approach, coupled with a date-driven rules-based architecture,
Colleague has unparalleled flexibility. Colleague works with
virtually any database platform, operating system, integrated
portal, and course management software solution, enabling you to
choose the most cost-effective and dynamic configuration for your
particular institution. The groundbreaking architecture of
Colleague preserves and maximizes your investment by allowing for
independent and flexible upgrades, without affecting integral
system components. You quickly receive and implement clear, concise
system updates to address ongoing changes, such as regulatory
mandates. Datatel Colleague includes five integrated components (we
have four), providing your institution with an enterprise-wide
solution: Colleague Student and Financial Aid Colleague Finance
Colleague Advancement Colleague HR
Slide 18
Online Directory. Our pre-populated, secure Online Directory is
the core of constituent Internet services for most institutions and
groups, enabling alums/members to connect easily with their alma
mater or association and with each other. The Online Directory
provides sophisticated networking capabilities for your
constituents, increases participation through its viral marketing
features, and lets you capture additional data and report on
activity and usage. The most scalable directory in the higher
education and association market today, it gives both you and your
constituents complete control over profile content. With more data
fields available, your constituents will be able to network beyond
basic address location and company name to areas such as clubs,
athletics, schools, hobbies, professional affiliations, Greek
organizations and more. Class and Member Notes. Leverage one of the
most successful and engaging offline activitiesclass notesto
attract and retain alumni/members. Alumni/members can enter a note
(or just fill out a few fields and the software will generate the
note for them automatically) as well as include photos. You
determine the selection of notes that alumni/members see based on
criteria such as class year, major, or campuspersonalizing the
experience for your alumni/members. Since Class and Member Notes
are tied to each individuals Online Directory profile, they help
you build deeper profiles for alumni/members and a more
comprehensive database for you. Permanent Email. Give your
constituents an email address that never changes and that is
affiliated with your institution or organization. Even when they
change jobs or email providers, their permanent email addresses
will remain the same. Harris Connect hosts this service, so it is
supportedas with all other Harris Connect applicationswith full
redundancy. Unlike most other vendors, we also provide multiple
levels of SPAM protection. Career Advisor Network This
sophisticated online tool, developed by Harris Connect and the
Association of Yale Alumni, creates a mentoring network that can
facilitate the gathering of additional data not currently found in
your existing database and enables you to pre-populate and exchange
data online with existing mentoring information. Customized to your
organization, it is highly functional and includes comprehensive
reporting capabilities. ALUMNAE ASSOCIATION ONLINE
DATANASE/RESOURCES
Slide 19
BIOGRAPHICAL Birth/ Undergraduate Name Preferred Name Preferred
Mailing Name Nickname Salutation Name * Reunion Year(s) Birth Date
Birth Place Ethnicity Citizenship Marital Status Gender Date Of
Death Denomination * Maintained by Development Staff
Slide 20
WE KNOW 110 alumnae share June 1oth as their birthday. Quincy,
MA is the birth place for 5o alumnae.
Slide 21
CONTACT DATA CODES/PREFERENCES Addresses Home(s), Seasonal,
Business, Other Phones Home(s), Seasonal, Business, Cell, Fax
Emails Primary, Business, Other, Assistant Web Site Addresses
Personal, Work Preferred Residence Preferred Mailing Start/End Date
Chapters Preferred Email Mail Rules Change Date Source Of
Change
Slide 22
WE KNOW 41% OF ALUMNAE WITH A REPORTED NON-U.S. CITIZENSHIP
CODE LIVE IN THE UNITED STATES. WE HAVE OVER 31,000 MAILABLE
ALUMNAE. OVER 70% OF ALUMNAE HAVE AT LEAST ONE EMAIL ON FILE.
Slide 23
WE KNOW 84% of Domestic alumnae reside in 18 states.
Massachusetts leads with 20%
Slide 24
WE KNOW
Slide 25
RELATIONSHIPS SPOUSE/PARTNER Biographical, Contact,
Employment*, Education*, Volunteer* CHILDREN Biographical, Contact
PARENTS** Biographical, Contact, Employment, Education OTHER -
AUNTS, SISTERS, GRANDPARENTS, GRANDCHILDREN, FRIENDS***,
Biographical, Contact * Maintained by Association & Development
Staff, ** Maintained by Development staff, *** Maintained by
Association, Development, Admission staff
Slide 26
WE KNOW WE HAVE OVER 28,000 ALUMNAE WITH AT LEAST ONE
SPOUSE/PARTNER/CHILD RELATIONSHIP ON FILE. OVER 700 ALUMNAE LIST
THEIR MARITAL STATUS AS PARTNERED. 52 MEMBERS OF THE CLASS OF 2014
HAVE AT LEAST ONE ALUMNAE RELATIVE.
Slide 27
EDUCATION Institution Name* Degree/Certificate
Degree/Certificate Date Major(s) Minor (S) Academic Level Honor(s)
Start/End Date * Mount Holyoke education records are maintained by
Registrar staff
Slide 28
WE KNOW 102 ALUMNAE HAVE MAJORED IN URBAN STUDIES; 18 RECEIVED
ADVANCED DEGREES WITH AN URBAN STUDIES MAJOR. 2384 ALUNAE HAVE TOLD
US THEYVE EARNED A Ph.D. OF THE MORE THAN 1000 ALUMNAE WHO ATTENDED
HARVARD AFTER MOUNT HOLYOKE COLLEGE, 101 REPORTED EARNING A MASTERS
IN TEACHING (MAT) DEGREE.
Slide 29
EMPLOYMENT EMPLOYER* TITLE/POSITION ADDRESS DIVISION/DEPARTMENT
BUSINESS PHONE/FAX BUSINESS URL START/END DATES STATUS
VOCATION/INDUSTRY AREA OF EXPERTISE * We create/maintain a record
for organizations related to alumnae
Slide 30
WE KNOW THESE COMPANIES EMPLOY MEMBERS OF THE CLASS OF
2003
Slide 31
VOLUNTEER ORGANIZATION Mount Holyoke Non-Mount Holyoke RELATION
TYPE ROLE START/END DATES
Slide 32
WE KNOW 11599 ALUMNAE HAVE AT LEAST ONE MHC VOLUNTEER RECORD.
THERE ARE 2427 CURRENTLY VOLUNTEERING IN A VARRIETY OF ROLES. 82
ARE CURRENTLY CLASS PRESIDENTS AND 5 OF THEM ALSO ARE CURRENT
VOLUNTEERS FOR THEIR CLUB. GIRL SCOUTS OF AMERICA IS LISTED AS A
VOLUNTEER ORGANIZATION FOR 160 ALUMNAE. OVER 240 ALUMNAE HAVE
INFORMED US THEY ARE MEMBERS OF THE AMERICAN BAR ASSOCIATION.
Slide 33
TRIPS, VISITS, INTERESTS, LISTS TRIPS Alumnae association
sponsored educational travel Trip Code, Date Of Trip, Accompanied
By VISITS Alumnae returning to campus or attending an alumnae
association event off campus Visit Code, Date, Accompanied By
INTERESTS Codes to indicate areas of interest usually collected on
surveys or on applications Interest Code COMMUNICATION LISTS Codes
to identify groups of alumnae for a specific communication or for
grouping together Communication Code, Date Added
Slide 34
WE KNOW 20458 ALUMNAE HAVE AT LEAST ONE VISIT TO CAMPUS RECORD.
78 ALUMNAE HAVE LISTED YOGA AS AN INTEREST. 111 ALUMNAE
PARTICIPATED IN AN ALUMNAE ASSOCIATION TRIP IN 1998. WE HAVE ALMOST
600 ALUMNAE AND STUDENTS ON OUR CREW TEAM MAILING LIST.
Slide 35
Alumnae data is the foundation for supporting the work of the
Association and the College to foster connections between alumnae,
students, and the College
Slide 36
Engage Them CONNECTING MHConnect LinkedIn Facebook
COMMUNICATING Mailings Emails Publications SUPPORTING Alumnae &
Students Campus Departments Volunteers
Slide 37
MHConnect We facilitate alumnae and student connections with
our password-protected MHConnect services. Our career networking
helps alumnae and students to connect with participating alumnae
worldwide for professional mentoring advice. The connection can be
ongoing or a one-time-only event: it's up to the alumna or student
and the alumna adviser.
Slide 38
LinkedIn We facilitate alumnae and students connecting via
LinkedIn. We can automate the approval of request to join by
uploading our email addresses. We can help target communications
and respond to requests for connecting with alumnae in particular
fields. We have an alumnae-only group and a student and alumnae
group we administer.
Slide 39
Facebook Our Facebook page is another way to help alumnae
connect. Alumnae can now use their Facebook login to sign into our
MHConnect services. We use Facebook as a way to reach alumnae and
to update their information. We have 3000 likes/fansan increase of
over 1200 since this time last year. Mary Lyon has a Facebook
profile and she has 270 friends.
Slide 40
Mailings We provide files and/or labels for Association,
College, and volunteer mailings. This is an example of fields in a
mailing file for a class to class members in WA. In the past year
we have processed over 750 requests for list/files.
Slide 41
Emails We provide email lists for sending out our Laurel Chain
e-newsletter and many other emails. We can target lists by class,
club, major, geographic area and/or combinations of data stored.
This year the Association sent out 500 emails, including 177 class
and 164 club emails.
Slide 42
Publications We provide the mailing file for the Alumnae
Quarterly magazine. Targeted messages can be added above the
address. We add codes to the files so the correct message can be
sent to each of the target groups. The Quarterly staff also uses
employment, education, interests, and volunteer information to
identify alumnae who can be contacted for articles, and our contact
information to confirm names and class years
Slide 43
Supporting the College We provide lists/files to support
College departments in their work. We provide the Art Museum with a
file of Art majors for their semi-annual mailing.
Slide 44
Supporting the College Institutional Research uses our
employment and education data along with survey results for
outcomes reports like this sample from the COHFE survey. The Career
Development Center uses our data to find alumnae at organizations
that may offer internships.
Slide 45
Supporting the College The Office of Admission uses alumnae
information for recruiting and communicating with alumnae admission
volunteers. Admission uses children data to communicate with
parents of high school-age daughters.
Slide 46
Supporting the College Development uses our alumnae and spouse
data for identifying and communicating with potential donors and
volunteers including employment, education and volunteer
information in addition to contact information.
Slide 47
Supporting Alumnae, Students, and the College We provide
employment and education lists for networking to alumnae and
students. We provide geographic lists for alumnae moving or
traveling to new areas. Development uses our employment data to
find potential donors and matching gift companies. Academic
departments use our employment and education data of their alumnae
to share with their current students.
Slide 48
Supporting Volunteers Volunteers use our employment and
volunteer information for slating volunteer positions.
Slide 49
HAVE YOU registered for our MHConnect online community?
www.alumnae.mtholyoke.edu/connect updated your career networking
profile? www.alumnae.mtholyoke.edu/lifenet liked our Facebook page?
www.facebook.com/aamhc joined our LinkedIn groups? Alumnae
Association of Mount Holyoke College
www.linkedin.com/groups?gid=80990 Mount Holyoke College Alumnae
Student Connect www.linkedin.com/groups?gid=1870507
Slide 50
QUESTIONS? Please contact Karen Griffin if you have any
questions at [email protected] or 413-538-2653 Note:
Information contained on some of the slides is confidential and
should not be shared outside of the Alumnae Association and Board
of Directors.