Unlocking the Potential of Internet TV: Creating
Successful Models Michael Ojo
How we used to watch TV
What is Internet TV?
The Real Opportunity
Creating Successful Business Models
Model #1. Advertising
Traditional Television AD
• Limited to one device
• Less targeted audience
• Cost north of $1000 per impression.
Internet Media AD • Cross-platform
• More data driven and targeted towards your audience
• Average cost is $0.50 - $30 per thousand impressions
Where Advertisers are spending their money
Model #2. Paid Subscription
Internet TV is the now and future of Television