Simply Explain What You DoFor WhomWhat Value AFTERBEFORE
No “Pre” Information Required
Leave No Questions
Raise InterestDo Not Assume Your Audience Goal: Ask
Simply Explain What You Do - Maido
Maido aplica innovación en Biotecnología de alto impacto para estabilizar caminos proporcionando: durabilidad, resistencia e inocuidad.
Simply Explain What You Do - StrateDo
StrateDo genera estrategias de marketing online para que cualquier persona sin experiencia previa venta sus productos en Internet con éxito.
Simply Explain What You Do - Merchandar
Personaliza e imprime increíbles productos interactivos con realidad aumentada.
Simply Explain What You Do - Glucare
Glucare combina técnicas de Inteligencia Artificial y Telemedicina para mejorar la calidad de vida de las personas con diabetes.
Make Sure You Are
● Explaining What You Do ○ Look Down, Not Up○ Pass the Mom Test
● Transmitting Your Value○ Allow the audience to visualize “Before / After”
● Questioning each word you use ○ Ask yourself “What does this word benefit”?○ Always side with the user → Your business is for them
Avoid These at All Costs
● Hot Words○ “Web 2.0”, “Big Data”, “Innovation”
● Purple Farts○ “The Most Advanced”, “Next Generation”, “Dynamic”○ “Easy to Use” → Not enough these days
● Being Too General○ There are logical reasons for it - but they are dangerous
● Technical Details
Founder Vision
Traction
Market Opportunity
The Problem
The Product / Solution
Biz Model
The Team
Acquisition Strategy
CompetitiveAdvantage
Milestones
Financials
The Ask
Formats You Will Use
● One Liner● 30 Second Pitch
● 2 Minute Pitch● Product One Pager● Executive Summary
● 7 Minute Presentation● Pitch Deck Long Story
Short Story
Middle Ground
Audiences You Will Touch
● For each audience, have an idea of ○ what is important○ what is not important
● Each audience will have different priorities (for example)Clients
● The Product
● Advantage
Investors
● The Team
● Market Opportunity
● The Product
● Traction
Press / Media
● Founder Vision
● The Product
● Traction
● Competition
Partnerships
● Market Opportunity
● Traction
Short Formats
One Liner
Product(What Does it Do?)
30 Second Pitch
Product(What Does it Do?)
Market(What Opportunity?)
Traction(Are People Using it?)
If you have users:Mention # and Growth Rate (%)
If you don’t yet have users:Mention how fast you are moving
Try to make your own argument for market size based on your own research, this is better for two reasons:
- better market understanding
- shows a willingness to get dirty
Middle Ground
2 Minute Pitch
30 Second Pitch
Advantage(Why Your Product?)
Biz Model(How To Make Money?)
Team(Why This Team?)
Ask(What Do You Want?)
What do you know that others don’t? Mention the secret sauce
Mention one business model and state in confidentally (everyone knows it can change later)
How many founders? Technical? Full Time? How long working together?Less Awards / Degrees
Know what you are looking for:
i.e. If talking to investor:Have a concrete idea of $ you are asking for
It’s easy to give a bad impression if you don’t know how to ask
Presentations
7 Minute Presentation / Deck
Overview / Team
Traction Market Opportunity
The Problem
The Product / Solution
Acquisition Strategy
CompetitiveAdvantage
Milestones
Financials
The Ask
Biz Model
How are you going to get clients? This also needs to show you know the market and can focus accordingly. SEM / SEO will not work
Practice, practice, practice
● Pitches are organic - they are always changing● They are testable - you can try and measure new
things on new audiences (especially online)● How you pitch (body language, energy) is just as
important as what you pitch. You should immediately:○ Start recording yourself
○ Practice on the street, at networking events, etc.
● “Demo Day” in 6 Months!