COMPETE® Energy BitesEnergise your revenue
A new bite size caffeine-based supplement to boost attention and
energy - an alternative to chocolate, energy drinks, coffee and tablets
SLIDE 2
Introducing COMPETE® Energy Bites, a new solution to fulfil critical consumer needs
Non-sport related consumers Sport related consumers
Low Calorie
Portability No Spill Good
VFMInstant Results
Energy boost for concentration or physical performance
Consumers tell us they want…
…COMPETE® delivers on all these!
SLIDE 3
Consumers See Clear Benefits in a ‘Bite’• Versus confectionery:-
• Less sugar, fewer calories• Active ingredient = 135mg
caffeine
• Versus bean to cup coffee:-• Lower cost• Potentially greater amount of
caffeine• Can’t be spilled – perfect for
travelling• Solution for lactose intolerant or
who don’t like coffee taste
• Versus performance supplements:-• Lower cost• Fewer calories and other non-
vital ingredients
• Versus RedBull® & other energy drinks:-• Lower cost• Can’t be spilled, less weight to
carry• More caffeine than many brands• Less diuretic
Fewer Calories
Portability
No Spill
Lower Cost
Perfect solution for Customers
seeking energy
boost for concentration or physical performance
Instant absorption
SLIDE 4
COMPETE® Energy Bites will appeal to anyone seeking attention boost and instant energy, for performance or fun
Caffeine / serving (mg)
Calories / serving (Kcal)
Sugars (g/100g)
Cost / serving
COMPETE Energy Bites 135 43 / 44 40.9 £0.75
Starbucks Latte (medium) 150 190* 18.0 £2.50
RedBull (250ml) 80 113 27.5 £1.29
Nescafe Gold Blend with milk 65 146 1.1 £0.08
SIS GO+ caffeine 125 85 1.2 £1.99
Cadbury Boost - 250 49.5 £0.60
*: full fat milk
SLIDE 5
Make money with COMPETE® Energy Bites
• ‘2 bite’ convenience pack – Chocolate or Mocha• RRP £2.00 inc Vat. Profit of £0.60 or 30%• Counter top display of 24 x 2 bite packs per case for
£48.00
• ‘6 bite’ week pack – Chocolate or Mocha• RRP £4.50 inc VAT. Profit of £1.34 or 30% gross margin• Counter Top display of 12 x 6 bite packs per case for
£54.00
Launch offer:-Buy 2 or more cases of ‘6 bite’ packs and get a case of ‘2
bites’ FREEworth £48.00 at RRP
Buy 6 or more cases of ‘2 bites’ and get a case of ‘6 bite’ packs FREEworth £54.00 at RRP
• ‘2 bite’ convenience pack – Chocolate or Mocha
• RRP £2.00 : Profit of £0.60 : 30% margin
• Counter top display : 24 x 2 bite packs per case £48.00
• ‘6 bite’ weekly pack – Chocolate or Mocha
• RRP £4.50 : Profit of £1.34 : 30% margin
• Counter Top display : 12 x 6 bite packs per case £54.00
SLIDE 6
In summary…COMPETE® Energy Bites, giving your customers the
boost, focus and energy when they need it most!
• Portable, low calorie, no spill, great VFM
• 2 flavours, chocolate and mocha
• 6 bite pack, 2 bite pack and counter display unit
• 30% gross margin
………………………………………………………………………….and it works