CONTENT STRATEGY:
THE FIRST 100 DAYS
A Newbie’s Campaign
for Change
Katie Del Angel
@katiedel
#CSFirstHundre
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YOUR NEXT 8 MINUTESPlease refrain from running to Happy
Hour early…
Who am I, Why am I here? Team Content: Why, Who & How The Next 100 (& Beyond)
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CONTENT MARKETING AT ISITE DESIGN
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TEAM CONTENT: CAMPAIGNING THE INITIATIVE
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Q1 2011 Q1 2012
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TEAM + CONTENT = STRATEGY
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…HUH?
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THE NEXT 100 (AND BEYOND)
Strategy FTW!!! Track the polls Maintain the
campaign
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