Confidential InformationInnovators in Pressure ImagingTM
Single Test-Bed Pilot Program
October 2009
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Flat Screen Monitor (optional) Floor pop-up
bannerComputer or Laptop
Printer
Table
Sensor Pad andFitted-Sheet
Test-Bed
Typical Components
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Single test-bed system that provides best mattress recommendations for consumers.
1.Customer answers a few simple questions2.Customer lays on the test bed & calculationsare made based on:
• Pressure relief (over 1,600 sensors)• Mattress conformability• Body Mass Index (BMI)
3. Best matches are selected from the database
Overview
What
How
Entire test takes only 3 minutes!
Mattress Selection Program
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• Quick analysis (2 to 3 minutes total)• Single test-bed analysis (takes only 20 seconds)• Multi-bed recommendation (from mattress database)
What?
• XSENSOR pressure imaging systems• Based on Body Mass Index (BMI) standards• Same sensor technology is used in hospitals & clinics
to help prevent pressure wounds
Mattress Selection Program
• Educates customers about pressure point relief and proper mattress support
• Customer preferences: sleep position, back pain, etc.
Personalized
Scientific
Bed Recommendations
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Why?
• Helps reduce confusion when shopping for a mattress by narrowing down the mattress choices
• Builds trust and credibility between salespeople and customers
• Customer traffic counter: • Track system usage by retail location• Track system usage by sales person
• Customer demographics reports
• Higher closing rate (conversions)• Increase in margins (AUSP)• Improvement in customer satisfaction
$
Reduces Confusion for Customers
Tracking and Reporting
Financial Returns
Mattress Selection Program
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How?
• Pilot program implementation assistance• Training program assistance• Technical support• Program evaluation assistance
Support from XSENSOR
Mattress Selection Program
Confidential Information* See XSENSOR specification sheet for details on hardware and software components.
What?
• X3 Retail Mattress System Hardware• Fitted-sheet (with your custom branding)• Floor pop-up banner (with your logo)• Single test-bed software (with your custom branding)• Eee PC (includes mouse and keyboard)• Test-bed (2 layers of 3” Talalay latex)• Printer
Pilot Program Package* – For 3 Retail Shops
Pilot Program – 3 months• Choose implementation date in retail locations
Mattress Selection Program
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XSENSOR System Specifications
What?
X3 Mattress Sensor X3 Mattress Sensor Pad: Model PX100:26.64.01• Sensing area: 32" x 80" (81cm x 203cm)• Number of sensing points: 1,664• Resolution: 1.25" (31.75mm)• Calibration range: 5-100 mmHgBranded fitted-sheet (with your custom branding)
X3 Electronics X3 PRO PlatformX3 SENSOR PACK
X3 Standard Power Supply + “Country Specific” Power CordUSB mini-A Plug to 5-pin mini-B Plug 79" (2 m)
X3 Database Software(1-User License)
Single test-bed Software (with your custom branding)
Mattress Selection Program
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X3 Retail Mattress System
What?
EeeTop PC ET1602 (with keyboard and mouse)
Fitted-Sheet (with custom branding)
Floor pop-up banner(with your logo)
Mattress Selection Program
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NEW Single-bed model
The Future of Mattress Shopping!
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Showroom Details
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RESULTS
Opening Questions
Customer
INPUTS
Find out which mattress best fits your body type!
Showroom Details
Overview of the Shopping ProcessOUTPUTS
SingleTest-bed
Best BedRecommendations(selected from your
database)
Shopping(print results for
customers to help them shop for a bed)
Questions
Entire test takes only 3 minutes!
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Software Details: Opening Screen
Opening Screen: To be branded for your company
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1. Runs your company video (or PowerPoint)
Software Details: Company Info
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2. Runs your product, brand video (or PowerPoint)
Software Details: Product Info
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3. Software: Opening QuestionsSTEP 1: Opening Questions (can be customized)
Software Details: Opening Questions
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3. Software: Pressure Mapping STEP 2: Pressure map customer on test-bed (20 seconds)
Software Details: Pressure Mapping
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Software Details: Pressure Mapping
3. Software: Pressure MappingSTEP 3: View Mattress Recommendations
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3. Software: Pressure Map STEP 4: Print and Review Results (Optional)
Salesperson: John BrownStore Address: 111 Main Street, A TownTelephone: 1-866-555-5555
Customize your printout
Store hours: 10 am to 6 pmWebsite: yourwebsite.com
Your ad 1
Your ad 2
Your Logo
Software Details: Pressure Mapping
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3. Software: EducationZoom-in on pressure image to review areas of concerns such as poor lower back support to educate consumers
Software Details: Pressure Mapping
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3. Software: Education3D feature to demonstrate peak pressure points to consumers
Software Details: Pressure Mapping
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Shop for a Mattress
Help customer shop for a mattress based on mattress their recommendations:
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Three Retail Concepts
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Showroom Process
• Customer lays on test bed• Suggests 3 specific mattresses in the showroom
Note: Concept demonstrated today (no colour-coding).
Concept 1
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Showroom Process
Concept 2• Customer lays on test bed• Suggests a comfort and support layers(colour-coded showroom by firmness level)
Note: Concept that most closely resembles Kingsdown.
Mattress suggestions for your colour:
Brand AModel 2
Brand BModel 5
Brand BModel 18
Your color
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Showroom Process
Concept 3
Your color
Mattress suggestions for your colour:
Brand AModel 2
Brand AModel 5
Brand AModel 18
• Recommend the comfort by colour area• Select the best 3 mattresses within each area
• Recommend mattresses by brand, type, firmness, etc.
Area 1
Area 2
Area 3
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RESULTS
Customer
INPUTS
Find out which mattress best fits your body type!
Showroom Details
Overview of the Shopping Process
OUTPUTS
SingleTest-Bed
MattressSuggestions
MattressShopping
(with XSENSOR printout)
OpeningQuestions
Entire test takes only 3 minutes!
?
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Help customer shop for a mattress based on mattress suggestions:
Consumer Shopping
The close: Shop for a mattress
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Program Implementation
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Phase I: Program Preparation
1. Program scope (# of retail locations)
2. Select program launch date
3. Prepare project plan
4. Prepare training materials
5. Order systems and accessories
6. Software branding
7. Pilot program launch
Steps to Prepare for the Pilot Program
Program Implementation
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Design your Program
CustomerSingle Test-Bed
3 Mattress Suggestions
Beds in showroom
1. The Basics
Entire test takes only 3 minutes!
Brand AModel 2
Brand BModel 5
Brand BModel 18
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Program Design
1. The Basics
The question is how?
CustomerSingle Test-Bed
3 Mattress Suggestions
Beds in showroom
Brand AModel 2
Brand BModel 5
Brand BModel 18
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Program Design
Opening questions Body type (BMI)
?+ +
Mattress suggestions by:• Firmness level; or• Brand
Database of mattresses
=
How?
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Program Design
Mattresses in showroom
3 mattress suggestions
How?
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BMI: International Standard
Body Mass Index (BMI) A statistical measurement which compares a person’s weight and height
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Define Mattress Characteristics
Define mattress characteristics
Ultra-Plush
Plush
Medium
Firm
STEP 1Comfort Layer
Soft
Med-Soft
Med-Firm
Firm
STEP 2Support Layer
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Mattress Recommendations
Good Better Best
Contoured Brand 1Model 1
Brand 1Model 4
Brand 3Model 1
Pillow-Top Brand 1Model 5
Brand 1Model 4
Brand 4Model 1
Plush Brand 1Model 4
Brand 1Model 1
Brand 3Model 1
Firm Brand 4Model 5
Brand 3Model 7
Brand 2Model 8
Male, BMI = 4, Plush feel (orange)Lower back pain
Female, BMI = 2, Pillow Top feel (red)Lower back pain
Example: Couple
Med-soft Firm Med-
firm
Ultra-plush Plush
Plush
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Phase 2: Program Implementation and Support
1. Install systems in shops with signage
2. Train salespeople a. How to use the XSENSOR system
b. How to sell your mattresses with this new process
3. Monitor and support• One-on-one sales support• Answer questions• Check on progress• Retraining session
4. Conclude pilot program
Steps to implement a Successful Pilot Program
Program Implementation
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1. Track impact on sales revenue (conversions)
2. Track margins and average unit selling price(AUSP)
3. Track impact on mattress returns (comfort guarantees)
4. Evaluate customer satisfaction
5. Plan for program rollout to all shops
Phase 3: Evaluation
Tracking and Evaluation
Program Implementation
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Branding
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Provide XSENSOR with the following:
1. Company video (or PowerPoint optional)
2. Product video (or PowerPoint optional)
3. Product images
4. Company and product logos
5. Other specific requirements, such as colours, tagline, etc.
Custom Software Branding
Branding
Customize your System: Software
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Fitted-Sheet Branding for Test-Bed
Navy
Light navy
Blue
Your brand here:
• Logo
• Brand message
• Artwork & graphics
NOTE: Other colours are available.
Customize your System: Hardware
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Colour options
Navy
Light navy
Dark teal Eggplant
Plum Red
Wine
Taupe
Ruby
Blueberry
Decide on test bed color
Brown
Brick
Forest
Olive
Black
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Program Summary
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Program Summary
What?
• Quick analysis (2 to 3 minutes total)• Single test-bed analysis (takes only 20 seconds)• Multi-bed recommendation (from mattress database)
• XSENSOR pressure imaging systems• Based on Body Mass Index (BMI) standards• Same sensor technology is used in hospitals & clinics
to help prevent pressure wounds
• Educates customers about pressure point relief and proper mattress support
• Customer preferences: sleep position, back pain, etc.
Personalized
Scientific
Bed Recommendations
Confidential Information
Why?
• Helps reduce confusion when shopping for a mattress by narrowing down the mattress choices
• Builds trust and credibility between salespeople and customers
• Customer traffic counter: • Track system usage by retail location• Track system usage by sales person
• Customer demographics reports
• Higher closing rate (conversions)• Increase in margins (AUSP)• Improvement in customer satisfaction
Reduces Confusion for Customers
Tracking and Reporting
Financial Returns
Program Summary
$
Confidential Information
What?
• X3 Retail Mattress System Hardware• Fitted-sheet with your custom branding• Floor pop-up banner (with your logo)• Single test-bed software (with your custom
software branding)• Eee PC (includes mouse and keyboard)• Test-bed (2 layers of 3” Talalay latex)• Printer
Equipment list
Program Summary
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How?
• Pilot program implementation assistance• Training program assistance• Technical support provided• Program evaluation assistance
Support from XSENSOR & Interface Force UK
Program Summary
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We look forward to a successful pilot program with you!
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Contact us
Phone:
0011-800-5913-4444 International
1-866-927-5222 North America
403-266-6612 x 245 Direct
Fax: 403-205-4013
Email: [email protected]@xsensor.com
Web Site: xsensor.com
©2009 XSENSOR Technology Corporation. All rights reserved.
Reproduction in part or in whole by any means without prior written consent from XSENSOR is forbidden. XSENSOR and Innovators in Pressure Imaging are trademarks belonging to XSENSOR Technology Corporation. All other trademarks belong to their respective owners.