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OUR STORY
1) http://www.emarketer.com/Article/How-Big-Influencers-Influence/10129042) http://www.emarketer.com/Article/Influencer-Marketing-All-Its-Cracked-Up-Be/1012230
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INFLUENCERS THE SOLUTIONIDENTIFY, ACQUIRE, AND ENGAGE YOUR
TARGET CUSTOMER THROUGH THE RIGHT CHANNELS BY AMPLIFYING YOUR BEST
CONTENT PROGRAMMATICALLY
Facebook post Instagram feed
Fans Event
BRANDS SELECT CONTENT FROM SOCIAL FEEDS
PRODUCT | SPDA
You Tube
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RAD TECHNOLOGY CONVERTS YOUR SELECTED
CONTENT INTO A SOCIAL PROOF DISPLAY AD UNIT
PRODUCT | SPDA
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ARTICLE POST FANS
INSTAGRAM FEED
YOUTUBE VIDEO
FACEBOOK POST
PRODUCT DEMO LINK
RAD SERVES BRAND SAFE SOCIAL PROOF DISPLAY ADS (SPDA) TO CONTEXTUALLY
ALIGNED PUBLISHERS
PRODUCT | SPDA
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WHAT BRANDS CAN EXPECT
1Improve the shelflife of existing content investments
2345
Leverage your most engaging creatives while placing control of the consumer journey back with the brand
Cut creative costs by leveraging the catalogs of influencers’ and/or social content
Provide targeting & attribution options that aren’t allowed inside the walled gardens
Increase ROI from existing display investments with assets that drive better engagement & CTRs
ACCESSTIER 1 PUBLISHERS
PREMIUM PUBLISHERS
TRANSPARENCYFull visibility that connects and measures your media buying budget across each digital channel.
SAFETYWe provide a brand safe marketplace that ensures eliminates the risk of fake views or off brand media placement.
UNIQUE SUPPLYAccess supply that is brand safe, high-quality, and viewable. Our unique supply provides the most efficient path.
RAD INTELLIGENCE POWERS CAMPAIGNS ACROSS PREMIUM TIER 1 PUBLISHERS WITH MEASUREMENT, ATTRIBUTION & PREMIUM AD UNITS.
34,000+ PUBLISHERS
CONTEXTUALRELEVANCE
PREMIUM VIDEO INVENTORY
BRAND SAFEENVIRONMENT
TRANSPARENCY
MULTI-CHANNEL& FORMATING
FULL DMP CAPABILITIESEnjoy the ability to fully leverage your DMP to power your best performing social content free of the restrictions of the social walled gardens
RETARGETINGLeverage Rad’s social ad units to drive increased engagement from your retargeting efforts to convert more customers
CONTEXTUAL TARGETINGPlace your best performing social content on contextually relevant sites for perfect messaging alignment to drive increased engagement
ZORROEXTENDED TARGETING
By syndicating your social content outside the
walled gardens, you gain 3 main targeting
advantages which are NOT available in the social
platforms.
SYNDICATE SOCIAL MEDIA CONTENT
TARGETINGCONTROL THE REACH &
PLACEMENT OF YOUR BEST
CONVERTING SOCIAL CONTENT
PREMIUM AD UNIT
SAMPLE | REPORTINGREPORTINGCAPABILITIES
SAMPLE REPORT | CONTEXT
ASSET SPECIFIC
IMPRESSIONS
CTR
ENGAGEMENT
DATE / RANGES
CLICKS
TAGS
CATEGORIES
REACH
DEPTH
FREQUENCY
CPM CAPS
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COMPASS REPORT | DETAIL
Measure campaign performance with context for action.
Create efficiencies that optimize budget allocations.
Un-matched partner reports that tell the entire story.