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Authentic Personal Brand to
enhance Social Capital
A Consciousness based Approach
Prof.Lakshman Madurasinghe, PhD
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Social capital is the glue that bonds
us as humans and is as vital as
language for human society
Overview
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It could be understood as a resource
to collective action, which may leadto a broad range of outcomes, of
varying social scale
Overview
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Definitions
Bourdieu 'the aggregate of the actual or potential resources
which are linked to possession of a durable network of more or
less institutionalized relationships of mutual acquaintance or
recognition' .
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Definitions
Fukuyama : Social capital is an instantiatedinformal norm that
promotes cooperation between two or more individuals.
actualized only in my dealings with myfriends
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Definitions
Having an authentic dream and a relatedpersonal brand is a very
important assetin todays online, virtual, and individual age. This is the
key to personal success. It is the positioning strategy behind the world's
most successful people, like Barack Obama. Its therefore important to
be your own brand based on your authentic dream.
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Definitions
Your Personal Brand is the synthesis of all the expectations, images, and
perceptions it creates in the minds of others, when they see or hear
your name.
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4 C model of authentic personal
brand in building social capital
where competence alone will not
sufficeemerges from enlivened
consciousness
4 C Model
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The 4-C model
CommitmentCharacter
Competence
Consciousness
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SelfActualization
Reflect
Model
Assess
CompetenceCompetence
Isolate
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SelflessService
Participate
Dedicate
Integrate
Identify
CommitmentCommitment
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SelfFulfillment
Incorporate
Evaluate
Cultivate
Eliminate
CharacterCharacter
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Self-Transcendence
E-Conscious
Boundless
Sleep
Dream
Wake
ConsciousnessConsciousness
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Classical model of Newton
has collapsedReality is more dynamic
Quantum developments
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Neural Patterns for emerging social capital
Person A Person B
The enlivened Consciousness structure influences behaviour
Creating better building blocks of Social Capital
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E-Consciousness framework to
enhance Authentic Personal Brand
The Eight point approach
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Eliminate
Exchange
Empathize
Energize
Endure
Eternal
Esteem
8 e8 e--consciousness stepsconsciousness stepstowards Authentictowards Authentic
Personal BrandPersonal Brand
Encourage
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EliminateEliminate
Rigid cognitive models, pre-conceived ideas andconstructs, linear models of reality, confrontationalapproach, over dependence on thinking models,pessimistic negative approach, duplicity, outer show
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ExchangeExchange
Open, holistic approach, flexibility, headand heart, sensitivity to needs, humility,systems model, collective models, culturesensitivity, greater use of whole brain,
genuineness, authenticity
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EnergizeEnergize
Be in the here and now, being vs becoming, approach is-true, honest, just, pure, lovely, good report, virtue andpraise, focus on mind & body and immediate concerns,remove toxity, stress, tension on nervous system..PQ
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EmpathizeEmpathize
Build rapport, personal relationship andtime spent, see the world from his /herpoint of view, enter his/her world, contactthe feeling world, more intelligent use oflanguage and symbols, dream world, learnto LISTEN, enhance heart coherence-EQ
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EncourageEncourage
Introduce compassion and display love inaction, we have a great future and affirm thatyou could change our world, focus on positiveoutcome, letting go of fear, greet others, thankthem for small favours, love in action
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EsteemEsteem
We could be the head instead of the tail,we need to look at ourselves not fromthe point of view of the world but from
our genuine inner perspective, locus ofcontrol must be right, renewing the mind
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EndureEndure
Life offers its challenges but difficult times willcome and go. Build healthy self-control and giveup impulsivity, we have strength to overcome,remove stress and tension for greater health
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EternalEternal
Unity in diversity, connectedness , value-centered living, greater Social Capitaltowards a better, healthier society andworld, higher spiritual intelligence-SQ
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1 Education & Training for All
2 Livelihood ( Income & Employment) for All
3 Food for All Nutrition, Hunger, Food Security
4 Environment for All Climate Change
5 Housing & Infrastructure for All, Electricity
6 Health for All Child Mortality, Maternal Health
7 Information & Communication for All
8 Sports & Recreation for All
9 Arts & Culture for All
10 Science & Technology for All
Apply E-points to each of these MDG areas