Local SEO - Get More Foot & Web Traffic
By InterCoastal Net Designs
Conrad O'Connell
Search Engine Marketing Manager
We're going to cover:4 How To Research Interest (and search volume) In Your Business
4 How To Perform Basic Search Engine Optimization
4 Why Map Listings Are Important
4 Getting Reviews
But first....
What is a search engine?
And the job of a search engine is return information to the
searcher.
It does this with an algorithm.
algorithm defined:
a set of rules to be followed in calculations or other problem-solving operations
Why?
100 billion searches per month.
Lucky for us, they capture that information and let us analyze it.
How To Perform Basic Search Engine On Page
Optimization
Starting Out - Research4 First, research.
4 Find out how many people search for what & how they search
4 http://google.com/sktool (keyword tool)
4 Start researching!
You may learn that 600 people, on average, per month, search for
restaurants in Brunswick County.
Demo. Any volunteers?
You can learn a lot from some basic research. It
helps guide what keywords you place on your website.
On most content management systems,
you'll be able to easily edit your title tags.
These are important. They impact what search engines
think that webpage is about.
Check out a well optimized title and meta description.
They are focusing their target keywords - found
through research - content marketing strategy.
More website traffic
Questions?
Why Map Listings Are Important
I can search for "car detailer"
Ranking high in map listings can get you more business.
Can't be on the page without a correct google
map listing.
Get these listings correct:
4 Google Maps
4 Google Plus Local
4 TripAdvisor
4 Yelp
4 FourSquare
4 Bing Maps
Demo: I need a volunteermoz.com/local/search
Getting Reviews
Reviews create trust in your business & help search
rankings
Great ways to get reviews:4 Ask - in person and somewhere in your business
4 Send an email to your loyal customers
4 If you're in retail, put it on your reciept
4 (Ethical) bribes - ask for feedback in exchange for a discount, then send high-reviewing customers to a review page.
Places to get reviews:4 Google Plus Page
4 Facebook
4 Yelp
4 TripAdvisor
4 & much more...
Questions?
