helpfulconsulting
growth & changestrategic guidance
mentor
coach
team building
successmanagement
experienced
organised
precise
methological
professionaltrustworthy
global
performance
innovativeresponsible
international Company ethos
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Existing logo’s
TRENDS InitialsGreyEffectsAbstract shapesBright colours
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Existing logo’s
Use of symbolic shapes i.e the Da vinci logo uses encryptic shapes
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Existing websites
clearinformativeeasy to navigatebright colour usesymbolic imagery / business photos
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Existing websites
too busyplainuse of traditional colours i.e red and bluemix of colour use for copy
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Stuart’s Colour Me Beautiful chart
Colour Analysis
Colour Combinations
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Imagery
Images used by various companies vary from the quite modern and abstract to the basic and traditional ‘business people’ photography.Some companies have used symbolic references such as the red ball in a group of black balls to emphasise ‘standing out from the crowd’.
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Existing Company Names
With the use of a companies’ initials becoming traditional, various companies have started to become more creative with their choice of names. This grabs the clients attention and the company diiferentiates itself from other competitors.
Animal namesColour namesInspirational wordsSymbolic namesShapesUnusual words
Play on wordsSlang wordsTwo words combinedFruitForeign words
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IMac Influence
EFFECTSCOLOURFULSHEEN CONTEMPORARYVECTORSHINYFUNINNOVATIVEMINIMALCLEANAMAZINGVISUALLY APPEALINGMUST HAVE POWERFULICONICSTYLISHFUNCTIONAL
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guidance
helpguide
rescue
growth
change
mentor
coachadvisor
chaperone
counsel
guru
monitor
beacon
shepherd
confidant
consult
recover
heal
devotion
trust
saviour
rejuvenate
liberate
astute
sense
conspicuous
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CACTUS (WIKIPEDIA RESEARCH)USE AS A METAPHORICAL REFERENCE
Inspiration for names
Echinocactus GrusoniiGolden Barrel Cactus or Mother In-law’s Cushion
easy to grow and relatively fast growing
can gather in clusters
Unusual and distinctive plants, which are adapted to
extremely arid and/or semi-arid hot environments...
They show a wide range of anatomical and physiological
features which conserve water.
They have spiky spines so predators don’t hurt them
Seed formation is very prolific, and the fruits are mostly fleshy,
pleasant tasting and conspicuously coloured. Goats, birds, ants,
mice and bats contribute significantly to the spreading of the seeds.
Because of the plants’ high water-retention ability, detached
parts of the plant can survive for long periods and are able to
grow new roots anywhere on the plant body.
Provide food for other organisations, hense creating environments
for their seeds to reproduce
Mature / Established
Soak up water / info
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bright coloursinteresting shapesmetaphorical reference
Research inspiration: cactus
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CONSPICUOUS CONSULTING
Designs
CONSPICUOUS CONSULTING
CONSPICUOUS CONSULTING
CONSPICUOUSCONSPICUOUSCONSULTINGCONSULTING
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CONSPICUOUS CONSULTING
Designs
C O N S P I C U O U S C L E A R B U S I N E S S M A N A G E M E N T
C O N S P I C U O U S C L E A R B U S I N E S S M A N A G E M E N T
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Designs
C O N S P I C U O U S C L E A R B U S I N E S S M A N A G E M E N T
C O N S P I C U O U S C L E A R B U S I N E S S M A N A G E M E N T
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C O N S P I C U O U S c l e a r b u s i n e s s m a n a g e m e n t
Designs
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C O N S P I C U O U S c l e a r b u s i n e s s m a n a g e m e n t
Designs
C O N S P I C U O U S c l e a r b u s i n e s s m a n a g e m e n t
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C O N S P I C U O U S c l e a r b u s i n e s s m a n a g e m e n t
C O N S P I C U O U S c l e a r b u s i n e s s m a n a g e m e n t
Designs
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C N S P I C U O U S c l e a r b u s i n e s s m a n a g e m e n t
C N S P I C U O U S d i s t i n c t i v e b u s i n e s s m a n a g e m e n t
Designs
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C N S P I C U O U S c l e a r b u s i n e s s m a n a g e m e n t
C O N S P I C U O U S c l e a r b u s i n e s s m a n a g e m e n t
Designs
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Name ideas
Response
cu l t i vate consu l t
the consu l t guru
crad le consu l t
opportuneh igh sk ies consu l tancy
the consu l t cush ion
go lden bar re l consu l tancy
f ly ing co lours consu l tancy
bear f ru i t consu l tancy
astute● tancy d ist inctancy
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C L E A R B U S I N E S S M A N A G E M E N T
C O N S P I C U O U S
62, 63, 64
C L E A R B U S I N E S S M A N A G E M E N T
C O N S P I C U O U S C L E A R B U S I N E S S M A N A G E M E N T
C O N S P I C U O U S
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Designs
G R U S O N I IG R O U P
G R U S O N I Ico n s u l t a n c y
G R U S O N I IG R O U P
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