“CONSUMER BEHAVIOR
TOWARDS FMCG PRODUCT”
PREPARED BY
NITIN AGARWAL
ROLL NO:-17(BU)
IntroductionConsumer behavior is the behavior that
consumers display in searching for purchasing, using evaluating and disposing of product and services that they expect will satisfy their needs..
Consumer behavior focus on how individual consumer and families or households make decisions to spend their available resources on consumption related items.
TYPE OF CONSUMER
•Personal consumer
•Organizational consumer
FACTOR AFFECTING CONSUMER BEHAVIOR Cultural factor
Social factor
Personal factor
Psychological factor
CULTURAL FACTOR
• culture
•Subculture
•Social class
SOCIAL FACTOR
• Reference group
•Family
•Role & status
PERSONAL FACTOR•Age
•Occupation
•Life style
•Personality & self concept
•Economic situation
PSYCHOLOGICAL FACTOR
•Motivation
•Perception
•Learning
•Belief & attitudes
RESEARCH METHODOLOGY
Type of Research:- Descriptive research
Research design Rigid
Sources of Data:- Primary Data Sources-
Survey(Interview,Schedule).
INSTRUMENTS-
•Interview •Observation
Sampling plan-•Sample size- 10.•Sampling area- Himalaya mall(Big bazaar)
OBSERVTIONS
BODY LOTION
TOOTH PASTE
SHAMPOO HAIR OIL
PRICE 1 2 1 1
BRAND LOYALITY
3 4 4 5
TASTE & PREFERENCES
1 1 2 1
SCHEM & DISCOUNT
3 2 1 1
INNOVATOR 2 1 2 2
PRODUCTS
FACTERS
DATA INTERPRETATION
10%
30%
10%
30%
20%
Sales
PRICEBRAND LOYALITYT&PINNOVATORSCHEME & DISCOUNT
BODY LOTION
DATA INTERPRETATION
20%
40%10%
20%
10%
Sales
PRICEBRAND LOYALITYT&PINNOVATORSCHEME & DISCOUNT
TOOTH PASTE
DATA INTERPRETATION
10%
40%
20%
10%
20%
Sales
PRICEBRAND LOYALITYT&PINNOVATORSCHEME & DISCOUNT
SHAMPOO
DATA INTERPRETATION
10%
50%10%
10%
20%
Sales
PRICEBRAND LOYALITYT&PINNOVATORSCHEME & DISCOUNT
HAIR OIL