PROJECT REPORT ON “CONSUMER PERCEPTION ON
MATRIMONIAL SITES”
Presented to- Presented by-
Dr.Urvashi Makkar Team 10
Chairperson-MM
ObjectiveMain objective
1-The main objective of the research is to identify the perception of different people visiting different matrimonial sites.
2-How the matrimonial sites serving the needs and requirement of customers.
3-To know the usefulness and level of information provided by matrimonial site.
4-To find the association between frequent visits by consumer and the level of promise delivery they are getting.
5-To find the association between attractive advertisement of websites and the information they are providing.
Matrimony research is the 13th most popular activity on the internet
There are more than 12 million visitors of matrimonial sites in urban India.
These matrimonial sites are having business of more than 60 crore rupees.
FACTS AND FIGURES
Majore player Market share
Bharat matrimony.com 50%
Jeevan sathi.com 40%
Simply marry.com 10%
MAJOR PLAYER IN MATRIMONY BUSINESS
Research methodology
Research design-Descriptive
Sampling area
Sampling area was chosen as Ghaziabad city as it was approachable and convenient.
Sample size
Total number of hundred people were surveyed and the data has been collected from those hundred respondents.
Sampling Techniques
Sampling techniques used in this research is convenience sampling as the research was carried inside the periphery of Ghaziabad which was in our reach.
Sample unit
Housing societies of Ghaziabad .
Data collection method
The data collection method used in this research through survey was divided into two main data collection methods:
Primary data collection method
A questionnaire was prepared in order to collect the data from hundred respondents in Ghaziabad region. Each respondent was provided with a questionnaire in order to attain the desired information.
Secondary data collection method
The secondary data was collected mainly through Internet i.e. by visiting different matrimonial web sites. Few of the web sites names are as follows:
www.jeevansathi.com
www.shaadi.com
www.bharatmatrimony.com
www.ekjodi.com
Interpretation
Kaiser-Meyer-Olkin Measure of Sampling Adequacy.
.558
Bartlett's Test of Sphericity Approx. Chi-square
109.125
df 66
Sig. .001
Analysis-Here expected value is 0.50 and observed value is .558
Initial Extractionfrequently_visit 1.000 .578needs_requirement 1.000 .636Trustworthy 1.000 .608time_consuming 1.000 .555promise_delivery 1.000 .395consumer_reference 1.000 .609Information 1.000 .447Attractive_advertisement 1.000 .525consumer_dependence 1.000 .634youngster_preferences 1.000 .715Authenticity 1.000 .753Success 1.000 .588
Extraction Method: Principal Component Analysis.
Rotated Component Matrixa
Component
df 1 2 3 4 5frequently_visit
.757
Needs requirement .750
trustworthy .770
time-consuming .408 -.518
promise delivery -.463
consumer reference .696
information -.442
attrective_advertisement
.635
consumer dependence .665
youngster_preferences -.803
usefullness .799
successs -.713
factor Factor name Variable
(1) Reliability Frequent visit
Usefullness
(2) Promisable Trustworthy
Need requirement
Promise delivery
(3) Communication Consumer reference
Youngster preference
(4) Achievement Time consuming
Attractive advertisement
Success
(5) Accesability Information
Consumer dependence
CALCULATION 1:CHI SQUARE TEST
H0: There is no association between frequent visits by consumer and the level of promise delivery they are getting.HA: There is a association between frequent visits by consumer and the level of promise delivery they are getting.
Chi-Square test
• Result : .092< .10
• At 90% confidence level significance level is .092 which is less than .10
• Reject null hypothesis(H0)
Conclusion: It signifies that there is association between frequent visit by consumers and level of promise delivery they are getting.
H0: There is no association between attractive
advertisement of websites and the Success.
HA: There is a association between attractive
advertisement of websites and success.
CHI-SQUARE 2
• Result: .090 < .10
• At 90% confidence level , significant level is .090 which is less than .10 .
• Reject null hypothesis (HO).
• Conclusion: It signifies that there is association between attractive advertisement of website and success.
CHI-SQUARE 3
H0: There is no association between information
and the Success.
HA: There is a association between information
and success.
• Result: .070 < .10
• At 90% confidence level , significant level is .. 070 which is less than .10 .
• Reject Null hypothesis (HO)
• Conclusion- It signifies that there is association between information and success.
CHI-SQUARE 4
• H0– There is no association between trustworthy and Frequent visit.
• HA – There is association between trustworthy and Frequent visit.
• Result: .086 < .10
• At 90% confidence level , significant level is .086 which is less than .10
• Reject null hypothesis (Ho)
• Conclusion: It signifies that there is association between trustworthy and frequent visit
Multi Dimensional Scaling (MDS)• Used for Product positioning and brand
positioning.
• MDS has been used to identify:
• The number and nature of dimension consumers use to perceive different brand in the market place.
• The position of current brands on these dimensions.
• The positioning of consumer’s ideal brand on these dimensions.
Disimilarity Based ApporachJeevan sathi .com
Nikaahsearch.com
Indian match.com
Bharatmatrimony.com
Shaadi.com
Ekjodi.com
Jeevansaathi.com
0 3 4 3 1 5
Nikahsearch.com
6 0 2 4 7 7
Indianmatch.com
4 2 0 1 3 6
Bharatmatrimony.com
3 4 1 0 2 4
Shaadi.com
1 7 3 2 0 2
Ekjodi.com
5 7 6 4 2 0
3 dimensions are derived Stress value for these three dimensions are:
Dimension 1:0.36852
Dimension 2:0.08609
Dimension 3:0.05975
Stress value indicates the measure of lack of fit, so it should be as close to zero as possible.
So the objective should be to get the solution with an acceptably low value of stress, in the least possible no. of dimensions.
Hence, the 3-dimensioal solution looks the best, as the stress value is a low 0.05
Now by looking at the scores for the 6 Matrimonial Sites on 3 dimensions, we decide on the following names for the three dimensions.
• Dimension 1: Reliability
• Dimension 2: Performance
• Dimension 3:Current matrimonial site Image
According to the scores
• Reliability:
Jeevansaathi.com,Ekjodi.com
• Performance in service quality:
Nikaahasearch.com,Jeevansaath.com
• Current Matrimonial Sites Image:
Bharatmatrimony.com
Motivation Factors
• To get the best mate
• For information
• For fun
• To get same religious
• To find mate with same occupation
• To get married for their children
• To get more alternative for mach making
• To join same society
Rank of the factors S.no Factors for
visitingWeighted average
Rank
1 To get marriage for their children
18.19 1
2 To get the best mate
15.16 2
3 To get same bride/groom of same caste
13.78 3
4 To find mate with same occupation
12.36 4
5 To get more alternative for matchmaking
11.78 5
6 To join same society 10.33 6
7 For Information 10.00 7
8 For fun 9 8
• It is very well understood from the table that very 1st factor towards visiting the site is getting the children married.
• Second most preferred by the customers are to get the best.
Age wise Classification
Age Classification Frequency Percent
18-22 12 12%
22-26 30 30%
26-30 36 36%
30-34 12 12%
34 and above 10 10%
Conclusion
• Customer prefer matrimonial sites because they feel the data provided by them is authentic and also easily accessible.
• Customers are highly dependent on these sites as they can access the information and photograph along with family background at the same thus making it User Friendly
• The site is generally visited by youngsters.
Recommendation
• The websites should provide useful information to the visitors as it increases trust toward that website. (according to www.indianmarriages.info there are 15 million users of bharatmatrimonial.com and 13 million users of shaadi.com
• Companies should deliver the promises they made in order to attract more users to their website.
Bibliography
http://www.jeevansathi.com/
http://www.nikahsearch.com/
http://www.indiamatch.com/
http://www.garamchai.com/mohan/
Bibliography Cont…
The Economist, October 25, 2006. "Made for each other”
Peeyush Agnihotri. "Shehnai please, it’s Webbing time", The Tribune, 2002-05-06
Gitanjali Sharma. “ The mating Game, The Tribune, 2004-12-18
Mohan Babu. "The business of online matchmaking", GaramChai
Annexture
Questionnaire
• Respond to each statement below by putting tick mark in the correct box-:
• (SA )Strongly Agree-(1) (D) Disagree(2)
• (A) Agree (3) (SD) Strongly disagree(4) ( N) Neutral.(5)
• GENDER :- Male (1) Female (2)
• AGE :- 18-22 (1) 22-26 (2) 26-30 (3) 30-34 (4) 34 and above (5)
S.No Questions1SA
2D
3A
4SD
5N
1.Matrimonial sites is visited by consumers on frequently basis
2.Matrimonial sites really serve your needs and requirement
3. Visiting Matrimonial sites is trustworthy
4.Time taken by the matrimonial website to match your needs is satisfactory
5.Level of the website to deliver the promises is satisfactory
6. Consumers refer these social sites to friends/family/colleagues
7. The information provided by matrimonial sites is relevant
S.No Questions1SA
2D
3A
4SD
5N
8.Matrimonial sites generally use attractive advertisement.
9.Majority of Consumers are dependent on matrimonial sites
10.Matrimonial sites are a preferable area of youngsters.
11.Information provided by matrimonial sites is generally authentic
12.Marriages adopted by matrimonial sites are successful.
Any Query