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Page 1: Consumer Preferences

August 18, 2013

Consumer Preferences

Page 2: Consumer Preferences

What is Power?

โ€ข Power is the rate at which work is performed.โ€ข Equations:

๐‘ƒ๐‘œ๐‘ค๐‘’๐‘Ÿ= โˆ†๐‘Š๐‘œ๐‘Ÿ๐‘˜โˆ†๐‘‡๐‘–๐‘š๐‘’

๐‘Š๐‘œ๐‘Ÿ๐‘˜=๐น๐‘œ๐‘Ÿ๐‘๐‘’โˆ—โˆ†๐‘‘๐‘–๐‘ ๐‘ก๐‘Ž๐‘›๐‘๐‘’๐น๐‘œ๐‘Ÿ๐‘๐‘’=๐‘š๐‘Ž๐‘ ๐‘ โˆ—๐‘Ž๐‘๐‘๐‘’๐‘™๐‘’๐‘Ÿ๐‘Ž๐‘ก๐‘–๐‘œ๐‘›

Page 3: Consumer Preferences

What are the units of Force, Work, and Power?

โ€ข Force: Newton (N)

โ€ข Work: Joule (J)

โ€ข Power: Watt (W)

where kg=kilogram, m=meter, s= second

1๐‘Š=1 ๐ฝ๐‘ 

1 ๐ฝ=1๐‘โˆ—๐‘š

1๐‘=1 ๐‘˜๐‘”โˆ—๐‘š๐‘ 2

Page 4: Consumer Preferences

What is a Watt?

โ€ข Example:

Suppose a man, who has a mass of 70 kg, needs to climb a 5-meter high wall in 6 seconds. How much work would he do and how much power would he need to accomplish this feat?

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Page 5: Consumer Preferences

Hold on! What is energy?โ€ข Energy is Work. โ€ข One way to measure Energy is to measure the

amount of power in a certain time period.โ€“ kWh is the most common unit used to express the

amount of electricity, especially for billing purposes.โ€ข 1 KWh = 1000 W-hโ€ข 1 kWh = 3.6 MJ

โ€“ MWh are sometimes used when describing energy from a power plant.

Example: How much electricity is consumed by a 60 W light bulb operating for one hour?

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US Residential Energy Usage

Lighting accounts for 10 to 15 % of residential Energy usage!

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Lighting Experiment

โ€ข Compare the light bulbs

Page 9: Consumer Preferences

โ€ข Incandescenceโ€“ Light emitted due to high temperatureโ€“ Color of the light is determined

by the temperature of the object.

โ€ข Fluorescenceโ€“ Highlighterโ€“ UV light at museums, etc.

How is our lighting produced?

9Figure Courtesy of NASA

Figure Courtesy of 123rf

Page 10: Consumer Preferences

Letโ€™s have a look at light bulbs

โ€ข Incandescent vs. Compact Fluorescent Lightโ€“ Heatโ€“ Brightness (Lux)

โ€ข Color comparison1. Soft white (2700K)2. Bright white (3500K)3. Daylight (5000K)

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Page 11: Consumer Preferences

Lighting technologies

โ€ข Incandescent lamp

11Source: http://visual.merriam-webster.com/house/electricity/lighting/incandescent-lamp.php

Less than $1

Page 12: Consumer Preferences

Lighting technologiesโ€ข Fluorescent lamp

Tubular Fluorescent Lamp Compact Fluorescent Lamp (CFL)

12Source: http://motohata.com/2011/05/10/fluorescent-lamps-energy-efficient/

Around $2 ~$5

Page 13: Consumer Preferences

Lighting technologies

โ€ข Light Emitting Diode (LED)

13Source: http://www.gadgetvenue.com/geobulb-led-light-bulb-costs-120-03305214/http://www.metaefficient.com/bicycles/bright-led-bike-light.html

Around $20 ~$40

Page 14: Consumer Preferences

How are they similar?Incandescent vs. Compact Fluorescent Lamp (CFL)

โ€ข Overlapping range of color

โ€ข Almost identical in terms of brightnessโ€“ Ranging from 350 lm to 1800 lmโ€“ Luminous flux (Lumen, lm)

โ€ข Total light output from a sourceโ€“ Illuminance (Lux, lx)

โ€ข From the perspective of a receiverโ€ข Light input per unit surface area (1 lx = 1 lm/m2 )

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Incandescent CFL

Page 15: Consumer Preferences

How are they different?

CFLs, compared with incandescent lamps,โ€ข last about nine to ten times longer.โ€ข use less energy.โ€“ Incandescent: About 5% of input energy is

converted to light.โ€“ CFL, LED: About 20% is converted to light. (4x)โ€“ The rest is wasted as heat.

โ€ข are more expensive.โ€ข contain mercury.

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Page 16: Consumer Preferences

Which is better? - Economics

High price and low energy cost (CFL) vs.

Low price and high energy cost (Incandescent)

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Lifetime matters!

Page 17: Consumer Preferences

Which is better? โ€“ Mercury risk

โ€ข Mercuryโ€“ It can damage the central nervous system,

kidneys, and liver.โ€“ CFLs contain small amount of mercury (4~5mg).โ€“ Largest source: coal-fired power plants (50% of total in

the U.S.)

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Page 18: Consumer Preferences

Lighting Experiment

โ€ข Compare the light bulbs

Page 19: Consumer Preferences

Additional Choice Task #1

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Please answer these three questions and write what you think during the process. For example,Was it hard because of too many factors? Did you look at just a couple things and ignore others?

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Additional Choice Task #2

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Page 21: Consumer Preferences

Additional Choice Task #3

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Page 22: Consumer Preferences

U.S. legislation on lighting efficiency

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โ€ข Energy Independence and Security Act of 2007 (EISA)โ€“ Mandates that all light bulbs be 30% more efficient in 2012 and

60% more efficient in 2020โ€ข Incandescent bulbs will be subject to higher energy efficiency

standards

โ€ข Better Use of Light Bulbs (BULB) Actโ€“ Tried to repeal EISA but was not successful

โ€ข The House voted it down on 7/12/2011.โ€“ โ€œA massive Big Brother intrusion into our homes and our lives.โ€ -

Member of the U.S. House of Representatives


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