Content Distribution Across Key Social Platforms
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What is Content Distribution?
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Content Distribution Across Key Social Platforms
• Establishing KPI’s for your brand. • Content is Key. Timing is Everything. • Key aspects of content distribution. • What next? Don’t let one interaction be the last
interaction.
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Establishing KPI’s For Your Brand
KPI = Key Performance Indicators
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Establishing KPI’s For Your Brand
Brand Awareness Interest
Desire
Action
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Examples of Key Measurements:
Audience Engagement = Comments + Shares + Trackbacks Total Views
Conversation Reach = Total People Participating Total Audience Exposure
Share of Voice = Brand Mentions Total Mentions (Brand + Competitors)
*Models from Jeremiah Owyang of Silicon Valley, CA.
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Content is Key. Timing is Everything.
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Content Is Key
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Define Target Audience
Define Content Topic
Identify Best Format to
Communicate Message
Identify Best Channel to Distribute Message
Content Creation
• 25 – 60 years old • Household income
between $40,000-$100,000
• Credit Repair • Video
Timing Is Everything
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Define The Best Day and Time of Day to Launch a Campaign
Identify Trending
Topics. Use them to
your advantage.
Distribute! Follow-Up
(KPI’s)
Celebrate and Move
on.
Key Aspects of Content Distribution
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Integrated Content Distribution
Social Media
Teleservices
PR
SEO
Creative
Legal
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Integrated Content Distribution
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Define Audience: PR, SEO, Social
Team
Content Creation Team: Creative, PR, SEO, Legal
Distribution: Internal Resources
Social Media Press Release
Paid Traffic (Ads)
Follow-Up
Idea
Influencer Targeting
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81% of US respondents indicated that friends’ social
media posts directly influenced their
purchase decision
-Forbes
38 million 13-80 year olds in the U.S. said their
purchasing decisions were
influenced by social media.
- Knowledge Networks Consumers are
71% more likely to make a purchase based on social media referrals.
-Hubspot
What Are Influencers?
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Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge,
position, or relationship.
Research Tools for Influencer Targeting
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Influencer Targeting
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Identify Your Brand’s
Current or Potential
Influencer(s)
Introduce Yourself
Research Their Topics of Interest (fashion, sports,
finance, etc.)
Create Content
Specifically Designed for
Your Influencer(s)
Distribute! Send Your
Content Directly to
Them. Target them, and
their audience with ads.
Rinse and Repeat for
best results.
Leverage Internal Resources
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What Next? Keep It Up!
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Fan Growth
Brand/Content
Engagement
Clicks to the Site
Website Conversions
(Sales)
Word of Mouth
Brand Awareness
Key Takeaways
• Establish KPI’s For Your Brand • Coordinate Content and Timing • Integrate Your Content Creation and Distribution • Target Influencers • Leverage Internal Resources • Find What Works For You
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Questions?
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Presentation can be found at: Slideshare.net/ProgrexionMarketing