@mikemyers614
ContentMarketing
MESSAGES YOUR AUDIENCE ACTUALLY WANTS
@mikemyers614
Content marketing isn’t some mythical place.
(It’s also not a tactic or a buzzword.)
@mikemyers614
Content marketing is a philosophy for how to create, curate and distribute messages to a targeted audience.
I agree!
@mikemyers614
But it’s not all messages. That would just be
Content
@mikemyers614
And it’s not just messages about you. That would be
Marketing
@mikemyers614
So the combination of Content Marketing
is creating and distributing the messages your audience
actually wants.
@mikemyers614
Oh, so it’s advertising?
@mikemyers614
Um, no.
@mikemyers614
Advertising, by it’s very nature, is interruptive.
And that’s okay.
It obviously works (when it’s done well).
@mikemyers614
But people don’t always want to be interrupted.
Or marketed to.
@mikemyers614
Here’s the difference:
@mikemyers614
Traditional marketing is telling
people how you can help them.
@mikemyers614
Content Marketingis just
helpingthem.
@mikemyers614
You know, like this:
@mikemyers614
And this:
@mikemyers614
And, of course, this:
@mikemyers614
As you probably know, content marketing is
not new.
@mikemyers614
It’s been around for 100s of years.
@mikemyers614
My favorite example is Ben Franklin’s Poor Richard’s Almanack >>
@mikemyers614
Smart guy, that Franklin.
@mikemyers614
He created Poor Richard’s to promote his printing business in 1732.
It didn’t talk about printing.
@mikemyers614
What did it talk about? The things his audience was interested in.
Like the weather.
@mikemyers614
Now that’s helpful.
(And smart. And timely.)
@mikemyers614
Hey, that’s Content Marketing!
Helpful
Smart
Timely
@mikemyers614
Of course, that doesn’t mean it’s easy.
(Nothing good ever is.)
@mikemyers614
But it’s so worth it.Just remember…
@mikemyers614
ContentMarketing
MESSAGES YOUR AUDIENCE ACTUALLY WANTS
@mikemyers614
Thank you and good night.