Who Cares?
Everyone.
Search EnginesYour AudienceThe IndustryCompetitors
Rule #1
Rule #2
Rule #3
Rule #4
Rule #5
FocusedDirectClear
Pared Down
ActionableHelpfulSimple
Results-Focused
On-BrandGenuineCredible
Equity-Building
ValueTrust
InteractionShare-Worthy
OriginalIntegrity
LeadershipGet Noticed
Rule #7
Rule #8
Rule #9
Grammar & Spelling
TrustProfessional
Intelligent
Entertain& EducateEngagementMemorable
Delight
Citations& Links
CredibilityReferralsAuthority
Rule #10
Rule #6
RecyclableFormatsReach
Consumable
Right TargetRelevanceAttention
ROI
