Convention Center DistrictConvention Center DistrictProperty Owners’ AssociationProperty Owners’ Association
Long-Range StrategicLong-Range Strategic PlanPlan
May 20, 2008
Long-RangeDistrict
Strategic PlanDiscussion TopicsDiscussion Topics
• Strategic Planning Process Update
• Client Input: Top 10 Strategic Initiatives
• Strategic Plan Activities
• Property Owner and Developer Update
• Land Planning Process
• Agent Authorization
• Summary of Activities
• Action Requested
Long-RangeDistrict
Strategic PlanDiscussion TopicsDiscussion Topics
• Strategic Planning Process Update
• Client Input: Top 10 Strategic Initiatives
• Strategic Plan Activities
• Property Owner and Developer Update
• Land Planning Process
• Agent Authorization
• Summary of Activities
• Action Requested
Long-RangeDistrict
Strategic PlanStrategic Planning Process UpdateStrategic Planning Process Update
July 2007 County Mayor directed staff to update OCCC Strategic Plan
Fall 2007 • Property Owners’ Association (POA) agreed to fund and guide process
• Convention Center Client input creates framework
• Identified 10 Preliminary Strategic Initiatives
Long-RangeDistrict
Strategic PlanStrategic Planning Process UpdateStrategic Planning Process Update
February 2008 Orange County Board of County Commissioners:
• Endorsed the concept of the global vision
• Directed staff to continue involvement in the POA’s Strategic Planning Process
• Directed staff to work with property owners and developers
Long-RangeDistrict
Strategic PlanDiscussion TopicsDiscussion Topics
• Strategic Planning Process Update
• Client Input: Top 10 Strategic Initiatives
• Strategic Plan Activities
• Property Owner and Developer Update
• Land Planning Process
• Agent Authorization
• Summary of Activities
• Action Requested
Long-RangeDistrict
Strategic PlanTop 10 Strategic InitiativesTop 10 Strategic Initiatives
Clients Want an URBANIZED District
1. Attached/Adjacent Hotels
2. Attached Ballroom/ Meeting Space
3. Attached Restaurants
4. Adjacent Entertainment
Guest Amenities Transportation
5. Parking
6. Pedestrian
7. Intra-District Circulator
8. District To Airport
9. Ground Transportation
10. Way Finding
Long-RangeDistrict
Strategic PlanDiscussion TopicsDiscussion Topics
• Strategic Planning Process Update
• Client Input: Top 10 Strategic Initiatives
• Strategic Plan Activities
• Property Owner and Developer Update
• Land Planning Process
• Agent Authorization
• Summary of Activities
• Action Requested
Long-RangeDistrict
Strategic PlanStrategic Plan ActivitiesStrategic Plan Activities
• The POA will continuously seek Stakeholder (clients and property owners) feedback
• Surveyed 1,000 clients- Approximately150 target clients
responded to date
- Preliminary assessment indicates strong support for conceptual plan
• Investigating how best to implement- Public Private Joint Ventures- Evaluating funding options
Long-RangeDistrict
Strategic PlanStrategic Plan ActivitiesStrategic Plan Activities
• Studying the potential impact- How will initiative change
clients/events propensity to book?- How often might clients/events come?- How big are clients/events?
• Refining the plan
• Targeting July - September return to BCC
Long-RangeDistrict
Strategic PlanDiscussion TopicsDiscussion Topics
• Strategic Planning Process Update
• Client Input: Top 10 Strategic Initiatives
• Strategic Plan Activities
• Property Owner and Developer Update
• Land Planning Process
• Agent Authorization
• Summary of Activities
• Action Requested
Long-RangeDistrict
Strategic PlanProperty Owner and Developer UpdateProperty Owner and Developer Update
• Adjacent property owners input– Peabody– Rosen – Universal City Property Management– Hilton/Rida– Hyatt– Pointe Orlando
• Strong willingness to partner to implement
strategic initiatives
Long-RangeDistrict
Strategic PlanOCCC-Peabody OpportunityOCCC-Peabody Opportunity
13
OCCC West Building
Peabody HotelImprove
International Drive traffic flow and pedestrian safety by building elevated bridge between buildings
Long-RangeDistrict
Strategic PlanOCCC-Rosen Hotels OpportunityOCCC-Rosen Hotels Opportunity
14
-“Laminate” Convention Center & hotels- Joint use parking- Segregate pedestrians from traffic
Long-RangeDistrict
Strategic PlanOCCC-UCPM OpportunityOCCC-UCPM Opportunity
Relocate Ponds30±
acres
Long-RangeDistrict
Strategic PlanOCCC-UCPM OpportunityOCCC-UCPM Opportunity
16
North Hotel Site14± acres
Ponds 30±
acres
Restaurant/Entertainment30± acres
NW Hotel Site
4 + acres
Convention Way
Hotel Site11 + acres
Plus1.5 + acres
Already Owned
By UCPM
Long-RangeDistrict
Strategic PlanDiscussion TopicsDiscussion Topics
• Strategic Planning Process Update
• Client Input: Top 10 Strategic Initiatives
• Strategic Plan Activities
• Property Owner and Developer Update
• Land Planning Process
• Agent Authorization
• Summary of Activities
• Action Requested
Long-RangeDistrict
Strategic PlanLand Planning ProcessLand Planning Process
Today - BCC input/comments - Authorize UCPM to act as the
County’s Authorized Agent for Plan
Development for the Phase V Site - Authorize staff to review UCPM
Development PlansMay-July - Refine site needs for all potential projects
- Draft Development Plans - DRC review of Development Plans- Begin transaction negotiations
Long-RangeDistrict
Strategic PlanLand Planning ProcessLand Planning Process
July - Sept- Return to Board of County Commissioners
- Present final Strategic Plan- Request approval of Development
Plans - Request approval of funding strategy
Sept/Oct - BCC review/approve Final Plans- BCC approve Reverter Sale, any Land
Swaps, or other purchase and sale agreements
Long-RangeDistrict
Strategic PlanDiscussion TopicsDiscussion Topics
• Strategic Planning Process Update
• Client Input: Top 10 Strategic Initiatives
• Strategic Plan Activities
• Property Owner and Developer Update
• Land Planning Process
• Agent Authorization
• Summary of Activities
• Action Requested
Long-RangeDistrict
Strategic PlanAgent AuthorizationAgent Authorization
• Agent Authorization- UCPM becomes County’s Agent for development of plans for designated Phase V property
• Conditions and Limitations- Submittal of specified development plans- UCPM assumes risks and expense- No assurances or guarantees of approval- Assignment subject to approval- Agency is revocable
Long-RangeDistrict
Strategic PlanOCCC-UCPM OpportunityOCCC-UCPM Opportunity
Proposed Development Plan Property Outline
Long-RangeDistrict
Strategic PlanDiscussion TopicsDiscussion Topics
• Strategic Planning Process Update
• Client Input: Top 10 Strategic Initiatives
• Strategic Plan Activities
• Property Owner and Developer Update
• Land Planning Process
• Agent Authorization
• Summary of Activities
• Action Requested
Long-RangeDistrict
Strategic PlanSummary of ActivitiesSummary of Activities
• OCCC – Peabody Hotel Plans
• OCCC – Rosen Hotel Conceptual Plans
• OCCC – UCPM Conceptual Plans
Long-RangeDistrict
Strategic PlanDiscussion TopicsDiscussion Topics
• Strategic Planning Process Update
• Client Input: Top 10 Strategic Initiatives
• Strategic Plan Activities
• Property Owner and Developer Update
• Land Planning Process
• Agent Authorization
• Summary of Activities
• Action Requested
Long-RangeDistrict
Strategic PlanRequested ActionRequested Action
• Approval of Conditional and Limited Agent Authorization from Orange County to Universal City Property Management III LLC, and its Assigns, and Authorization to DRC and County Staff to review Development Plans submitted pursuant to Conditional and Limited Agent Authorization.