Download - Conversations About the Future of Advertising, #2 with: Valeria Maltoni, Conversation Agent

Conversations About the Future of Advertising

Valeria MaltoniMCAD + MIMAMarch 3, 2008Conversation Agentwww.ConversationAgent.com

Potable Marketing

© 2008 Valeria Maltoni, ConversationAgent.com

Got Personality?


Got Personas?


Got Point of View?

http://youtube.com/watch?v=Mnb30oGR3Lk

http://youtube.com/watch?v=Mnb30oGR3Lk

Computing is Social

Branded applications

Connected anywhere

Designed interactions


Media Networks


You

Digital Identity


Social tools


The rooms in which the conversation happens

Right Size Marketing

Market-driven

Measurable

Honest and real

Effective


New Marketing


Demand generation

Demand fulfillment

and much more...

Stories Shape our Reality


Blog Action Day

Stories - Location


Megacities

Tribal signals

Stories - The Hire


More than 100 M views

2001 by Fallon (Minneapolis)

http://www.bmwusa.com/Standard/Content/Uniquely/TVAndNewMedia/BMWFilms.aspx



Mobility


Love affair with screens

Context

Touch

Sound

Semantic Web


Dealing with data & bandwidth

Growing from networks to communities

Impacting selling - opt-in/permission

Semantic Web


Very granular tags

Browser sorts inventory

Across many suppliers

User centric

Social B2B


Public relations

Tags

Web content

Customer portals

Agency Selection Criteria

Flexibility + Ability to handle the truth

Accountability + Research-based

Ability to think and do + resources allocated

Adaptability + observation

Customer-centric process + attitude

Knowledge of social media


Resources


+ Anything by Seth Godin

What is Conversation Agent

Idea - marketing, communications, and participation as one

Agens, agentis (Lat.) - effective, expressive, action verb

Language - connection vs. transaction


“The future cannot be predicted - it has to be created.”


- Riddestråle/Nordström

Conversations About the Future of Advertising

Valeria MaltoniMCAD + MIMAMarch 3, 2008Conversation Agentwww.ConversationAgent.com

Potable Marketing

http://www.ConversationAgent.com

http://www.ConversationAgent.com