MANUEL SERRANO ORTEGA Chief Executive Officer
IE COMMUNICATION CLUB June 17, 2014
1. DEVELOPMENT OF AN
ENTREPRENEUR
The true entrepreneur always keeps trying: try, try again
SELLING ON STREET"(Ages 10-13)
RABBITS - PARTRIDGES (14 - 16) (16-18)
GO TO THE UNIVERSITY!! COACHING - REAL STATE DEVELOPMENT
(Ages 18 - 24)
– My Experience –!
Never Give Up
Keep Moving Forward
It´s not failure if you learn to…
…Try, Try Again
History, Leadership and Courage
2. COOLHUNTING
COMMUNITY
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What is Cool Hunting?
¿CÓMO SURGEN Y SE D IFUNDEN LAS
TENDENCIAS?
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How did I build a network of coolhunters?
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What system would you use to detect global innovations?
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What system of communication would you use to gather these innovations?
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What do I do to incentivise these coolhunters to submit information to
us?
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How do we earn revenue?
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1. Communicating Innovations
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2. Communicating Beta Testing Results
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3. Communicating New Products
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I shared with you 3 ways we earn revenues:
1. Communicate Innovations
2. Communicate Test Results
3. Communicate New Products
Can you tell me a 4th?
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4. Connecting Clients to Innovators
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EXAMPLES OF INNOVATIONS
3. INNOVATIONS
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TOOLS YOU CAN USE IN YOUR BUSINESS
4. DIGITAL COOLHUNTING
http://www.netvibes.com/en
http://www.google.com/trends/
http://www.trendhunter.com/
Surf the web for new ideas, and get paid for it!
Find - Test - Share
manuelserranoortega
@manoloserrano
Manuel Serrano Ortega
manuelserranoortega
CoolhuntingCommunity
JOIN COOLHUNTING
COMMUNITY
www.coolhuntingcommunity.com