Dan Kelly
Instant rewards,Instant impact
Why is it important to
reward people?
Kairosis an ancient Greek word
meaning the right or opportune moment (the
supreme moment).
‘Reward is an appetitive stimulus given to a human or
animal to alter behaviour’
‘Recognition can be defined as…
‘The Reward System is a group of neurological
structures that are critically involved in
mediating the effects of reinforcements’
WiFi
‘In 2015, Uber, the world’s largest taxi company owns no vehicles, Facebook, the
world’s most popular media owner creates no content, Alibaba, the world’s most valuable retailer owns no
inventory, Air BnB, the world’s largest
accommodation provider owns no real estate’
Digital
rewards
What can you do to deliver these
rewards in the most efficient and
impactful way?
High street vouchers
Online shopping vouchers
Music downloads
Movie downloads
Music and movie streaming
Gaming
Ebooks
Virtual prepaid cards
Live reporting
Scratchcards
Thank you
