Corporate Social Responsibility…
Corporate Social Opportunity
Will Marre
What are you grateful for?
The world hasThe world has
ChangedChanged
The makings of aThe makings of a
LeaderLeader
What if all of our problems were caused by one thing?What if all of our problems were caused by one thing?
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ResponsibilityResponsibilityCorporate Social
A business commitment to environmental, social, and
economic sustainability.
Revolutions
Reality Changes Old models don’t work.
Old assumptions don’t produce results.
Collapse of business as usual.
Source: Tim Sanders, Saving the World at Work
1
The world hasThe world has
ChangedChanged By the end of 2009, over 4 million will have lost their jobs.
“Real” unemployment is estimated to be 15%.
3 million foreclosure filings in 2008.
$12 trillion of American’s net worth has evaporated.
Average net worth of the 60% of Americans who have net worth has declined nearly 25% since 2007.
The global economic collapse will cost an estimated 50 million people their jobs.
Over 80% of Americans are distressed about the economy.
Health symptoms are lack of sleep, irritability, relationship tension, depression, gambling, family violence, smoking, alcohol abuse, food binging, and lack of exercise.
Over 80% of Americans are distressed about the economy.
Health symptoms are lack of sleep, irritability, relationship tension, depression, gambling, family violence, smoking, alcohol abuse, food binging, and lack of exercise.
The personal cost ofThe personal cost ofEconomic FailureEconomic Failure
Source: American Psychological Association
Is this the bestIs this the bestwe can do?we can do?
Revolutions
Values Innovation 1776 - Bill of Rights - Personal Freedom
1860’s - End of Slavery - Human Rights
1933 - Social Safety Net - Civic Social Responsibility
2008 - Sustainable Future - Corporate Social Opportunity
Source: Tim Sanders, Saving the World at Work
2 Counterforce:Monarchists -
Counterforce:People are Property Counterforce:
Tough luck is just tough.
Counterforce:Green Washing
We will no longer tolerate the
or the
as necessary for progress.
We will no longer tolerate the
or the
as necessary for progress.
destruction of our destruction of our environmentenvironment
exploitationexploitationof our livesof our lives
New BusinessNew Business
MODELMODEL
We Have a Problem
83%
Say companies have a responsibility to solve social and environmental problems.
86%
View Business as Negatively Impacting the Public Good
88%
Distrust Big Companies
CONSUMERSCONSUMERS
87%
Say they would switch to brands that are socially and environ-mentally responsible. problems.
Sources: McKinsey & Co., Cone Marketing, Harris
Have observed illegal or unethical conduct by their employer in past
12 months.
76%
Want to work for companies that
directly contribute to solving social and environ. problems.
80% 81%
Say they want to personally create social/environ. benefits but aren’t sure what to do.
Don’t believe their company honors their values and
commitments.
80%
EMPLOYEESEMPLOYEES
Believe business has a direct responsibility to help solve social and environ. problems.
84%
Say they need to do better to fulfill their social and environ. Respon-sibility but aren’t sure what to do.
75%
LEADERSLEADERS
”“
Zogby International
72% of stock owners say the company they own stock in has social responsibilities to its employees, customers, and the environment that come before financial results.
What if there was another way?
The greatest good for the greatest The greatest good for the greatest number of people produces the number of people produces the greatest good for each individual.greatest good for each individual.
- John Nash- John Nash
Human Capitalism: Human Capitalism:
”“
RUSH UPRUSH UPto Civilizationto Civilization
Whole Person Jobs
Useful Technology
Environmental Protection
Optimism + Happiness
Cultural Integration
Source: Economist
Tolerance
Religious Freedom
Free Speech
Free Press
Equality Under Law
Middle Class drives Human Rights + Economic Development
TRICKLE DOWN
$20 million house.
Economics of SustainabilityEconomics of Sustainability
LAUNCH PAD
• $20 Million
• 100,000 Self Reliant Entrepreneurs
• 98% Repayment Rate
• 250,000 Children Educated
• Virtuous Cycle - 98,000 More
• Self Reliant Entrepreneurs
Forces forForces forChangeChangeLaunch Pad vs. Trickle Down Economics
HEALTHCAREEDUCATION
INFRASTRUCTURECAPITAL
+
People + Planet
Sustainable
Profit
Abundance
The new goal of humanity isSustainable Abundance
Corporate SocialCorporate SocialResponsibility isResponsibility isincomplete thinking.incomplete thinking.
Mission Statements
Values Statement
Business Objectives
What Gets Measured/Rewarded
What People Really Do
Reality of Current Marketplace
OFFICIAL STORY
TRUE STORY
Create a New Success Story
ORGANIZATIONAL
DRAMADrama
DramaDramaDrama
Drama
DramaDrama
Drama
Drama
Drama
Drama
Drama
Drama DramaDramaDrama
Drama
The truth about CSRThe truth about CSRCorporate Social Responsibility will never have the serious attention of senior decision makers until it becomes Corporate Social Opportunity.
The New Movement: CSR - CSOThe New Movement: CSR - CSO
Improve Lives of People
Health of our Planet
To Make a Sustainable
Profit
TRIPLE BOTTOM LINEThis is the
REPUTATION (Cause Marketing)
CLUELESS(What cause?)
STRATEGY (THE CAUSE)
A Million Dinosaurs
Exxon Chevron
Fast Followers
EarlyAdopters
Toyota
Virgin Air
Apple
GE
Nestle
Patagonia
Clifbar
Starbucks
Grameen Bank
Newman’s Own
Whole Foods
DOW GM
Unsure
Laggards
GIVEGROWGAIN
ImageVision is a Metric
Acquire, Fire,
Divest
Leadership of the PastLeadership of the Past
Moral justification of unrestrained self-interest.
Ebita Leverage Assets Public Relations
Revolutions
Business Innovation Disruptive innovation creates new
products, new methods, new solutions and…
Steals dinosaurs’ customers.
3
GAINGROWGOOD
Improve the Quality of Everyone’s Life
Innovation to Benefit Humanity
Unique Value Advantage
GTV Create New Value
Sustainable Abundance
Strategic justification of morality.
Leadership of the Future
PEOPLE
PLANET
PROFIT
INVITE MARKETPLACE
INVENT WORKPLACE
IDEALIZE COMMUNITY
+ +
+ +
GOOD GROW GAINNew Leadership ParadigmNew Leadership Paradigm
New Business Model
New Innovation FrameworkNew Innovation Framework
Smog Eating Cement
Water Purifying Straw Soy Shirts
Organic LED Lights
Stopping Terrorists
Educating Girls
Corporate Athlete
SAN DIEGOSAN DIEGO
Hot + Dry
More Wildfires
Higher Sea Level
Population
Congestion
Source: 2050 Understanding the San Diego Region/ San Diego Foundation
Water Shortages
Public Health
Degraded Air quality
Bio-Diversity
Quality of Life
20502050
The lesson ofThe lesson of
HistoryHistory
”“We are all in this together.
WILL DURANT
What’s the best thing you can imagine?
DOING, SUPPORTING, INVENTING
Just Start