Corporate Social Strategists on SlideShare
Ross MayfieldVP Business Development
Jeremiah’s ListJeremiah Owyang keeps an annual list of Corporate Social Strategists on the Buy/Brand side
Marshall Kirkpatrick of ReadWriteWeb analyzed their Twitter usage
Here we analyze their SlideShare usage
What are they sharing?Top tags on Corporate Social Strategist content, 2006-2011
First 5
When did they join SlideShare?
Nial Cook, Hill & Knowlton 10/4/06
Philippe Borremanns, Van Marcke Group 10/4/06
Craig Cmehil, SAP 10/5/06
Alan Lepofsky, IBM 10/5/06
Scott Monty, Ford 3/25/07
niallco
ok
scottmonty
cbacc
us
deirdrew
alsh
Steve
Furm
ankla
uer
shash
ib
martyc
sonnyg
ill
jayric
hman
brianwatk
ins
chim
oosesh
wen
minassian
markyo
lton
gavin
baker
jodiontheweb
pollypea
rson
htpotter
smciln
ay
socia
lnerdia
tursipops
FranSa
nsalone
Jan-04
May-05
Oct-06
Feb-08
Jul-09
Nov-10
Apr-12
Early adopters: Most joined in 2008
Meanwhile, SlideShare grew from 35 to 45 million unique visitors/mo in the last 6 months
Last 5 Fran Sansalone, Thomspon Reuters 8/14/10 Erin Macartney, PAMF 8/4/10 Keith Boswell 7/28/10 Zoya Fallah, Cisco 6/29/10 Christine Morrison, Intuit 6/2/10
Top 5 Presentations
By Corporate Social Strategists
Social Media Strategy#1 Most Viewed presentation by Corporate Social Strategisthttp://www.slideshare.net/vaninadelobelle/social-media-strategy-392440
Vanina DelobelleSearsE-commerce Product Management
#1
Social Networking Statistics And Trends#2 Most Viewed presentation by a Corporate Social Strategisthttp://www.slideshare.net/onehalfamazing/social-networking-statistics-and-trends-presentation
Bob HazlettOne Half Amazing
#2
Building a Community with Social Media and Web 2.0, Cisco Case Study#3 Most Viewed presentation by a Corporate Social Strategisthttp://www.slideshare.net/lasandra5/leveraging-social-media-and-web-20-in-a-product-launch
LaSandra BrillCiscoSocial Media Manager
#3
The e-commerce models#4 Most Viewed presentation by Corporate Social Strategisthttp://www.slideshare.net/vaninadelobelle/the-ecommerce-models
Vanina DelobelleSearsE-commerce Product Management
#4
“Oracle in the Cloud”AWS Webinar#5 Most Viewed presentation by Corporate Social Strategisthttp://www.slideshare.net/JustinKestelyn/oracle-in-the-cloud-aws-webinar-presentation
Justin KestelynOracle Technology Network
#5
Top 10 Presentations by Views1. 105,888 Social Media Strategy 2. 80,111 Social Networking Statistics And Trends 3. 35,077Building
a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
4. 30,026 The e-commerce models 5. 25,119 "Oracle in the Cloud" AWS Webinar 6. 20,368 The impact of corporate culture on enterprise social media 7. 20,238 360-degree Marketing 8. 17,330
Zero to 60: Social Media Strategy via Ford [Keynote - OMMA Global 2009] 9. 15,942 Dave Knox - IEG 2008 Presentation on Youth Marketing 10. 10,125 2009 Marketing Quotes
Corporate Social StrategistsUsage Metrics
Here Comes the Power Laws
Blog post: Power law of participation, 2006
The Core Contribution Metric
Uploads to SlideShare
LeeAase 108 skwilder 31 OSUSquire 23 vaninadelobelle 23 rickmans 22
LeeAase
rickm
ans
JamieP
appas
agberg
RobertLo
mmers
heavy
winter
cbacc
us
jodiontheweb
onehalf
amazi
ng
jkuram
ot
socia
lnerdia
ianke
nnedy
rickm
ahn
Steve
Furm
an
Zoya
Falla
h
cschick
klauer
rwion
briankli
ng
donnellym
r
jayric
hman
merubin75
worleyg
irl0
20
40
60
80
100
120
Obviously, top uploaders also found in top views list
Many strategists still in view-only mode
Most Followed
Followers on SlideShare
ConversationAgent 341 scottmonty 264 vaninadelobelle 186 rickmans 114 LeeAase 101
Conversa
tionAgent
LeeAase
kburb
ary
niallco
ok
sonnyg
ill
alanlep
o
marilyn
prattmart
yc
wishiel
s
minassian
garyk
oelling
JustinKest
elyn
marcusn
elson
rmich
aelm
urray
htpotter
TheS
ocialEx
ec
merubin75
briankli
ng
Zoya
Falla
h
derekb
rookm
eyer
jayric
hman
MikeBoeh
mer57
tursipops
0
50
100
150
200
250
300
350
400
Followers help content go viral and help increase the odds content will be featured on the SlideShare homepage
Following the Most
Following on SlideShare
rickmans 112 vaninadelobelle 91 zenaweist 53 maverickwoman 38 kburbary 31
Conversa
tionAgent
LeeAase
kburb
ary
niallco
ok
sonnyg
ill
alanlep
o
marilyn
prattmart
yc
wishiel
s
minassian
garyk
oelling
JustinKest
elyn
marcusn
elson
rmich
aelm
urray
htpotter
TheS
ocialEx
ec
merubin75
briankli
ng
Zoya
Falla
h
derekb
rookm
eyer
jayric
hman
MikeBoeh
mer57
tursipops
0
50
100
150
200
250
300
350
400
Following others is a core SlideShare community activity
Subscribing to other people or companies a sign of engagement
Lower Threshold Participation
Shares Favorites Commentsvaninadelobelle vaninadelobelle vaninadelobelleLeeAase ConversationAgent jkuramotonehalfamazing LeeAase ConversationAgentConversationAgent scottmonty LeeAaserickmans lasandra5 scottmonty
The leaderboards for low-threshold for participation actions are similar
Shares (Twitter, Facebook, email, etc) and Favorites are one-click actions
Comments have a higher threshold, and definitively less active than sharing actions
vaninad
elobell
e
rickm
ans
JustinKest
elyn
karen
snyd
kburb
ary
shash
ib
niallco
ok
TheS
ocialEx
ec
allan
cme
lacyk
emp
marilyn
pratt
wishiel
stw
alkkla
uer
sMoRTy
71mijo
ri
tursipops
briankli
ng
donnellym
r
jamesd
avidso
n
keith
boswell
smciln
ay
worleyg
irl0
200
400
600
800
1000
1200
1400
1600
1800
Shares, Favorites & Comments
Top 5s
Shares
Most Views of their content
Views on SlideShare
vaninadelobelle 234350 LeeAase 127256 onehalfamazing 87056 scottmonty 62773 ConversationAgent 60135
vaninadelobelle 13548 LeeAase 9748 adamclyde 7113 scottmonty 6370 JustinKestelyn 6074
Most Embed Views of their content
vaninad
elobell
e
Conversa
tionAgent
DKnoxMUag
berg
JamieP
appas
metafluen
ce
ccmeh
il
htpotter
minassian
ianke
nnedy
maveri
ckwoman
TheS
ocialEx
ec
lacyk
emp
tangy
slice
cschick
wishiel
smijo
ri
tursipops
briankli
ng
donnellym
r
jayric
hman
merubin75
worleyg
irl0
50000
100000
150000
200000
250000
vaninad
elobell
e
JustinKest
elyn
DKnoxMU
OSUSq
uire
kburb
ary
agberg
metafluen
ce
zenaw
eist
sMoRTy
71
maveri
ckwoman
jodiontheweb
aneta
nhall
cschick
allan
cme
Steve
Furm
an
bomberotorer
o
kellie
parker
borremap
derekb
rookm
eyer
jaban
croft
KaraIm
ai
smciln
ay
Zoya
Falla
h0
2000
4000
6000
8000
10000
12000
14000
16000
Advice for Social Strategists• Only 43% of you added
SlideShare to your LinkedIn profile
• Share documents and videos
• Make more use of embeds
• Try Zipcast
• Have you company Go Pro and get a Channel like this
• Build a SlideShare Network like IBM or Dell