Download - COUNCL FOR RESPONSLE NUTRTON 2018 CONSUMER SURE … · dietary supplements? 77% 69% 35–54 18–34 78% 55+ percentage of u.s. adults taking dietary supplements in each age group:

UP FROM 65% in 2009

2018 CRN Consumer Survey on Dietary Supplements: www.crnusa.org/CRNConsumerSurvey

According to the 2018 CRN Consumer Survey on Dietary Supplements, a majority of U.S. adults—75%— take dietary supplements. This majority status holds among both women and men, and across income and educational levels, as well as among different age groups.

77% 73%WOMEN MEN

76% 74%COLLEGE DEGREE NON DEGREE

$50K + ANNUAL INCOME LESS THAN $50K

77% 72%

OF U.S. ADULTS75%

WHO TAKES DIETARY SUPPLEMENTS?

77% 69%18–3435–54

78%55+

PERCENTAGE OF U.S. ADULTS TAKING DIETARY SUPPLEMENTS IN EACH AGE GROUP:

PERCENTAGE OF U.S. ADULTS TAKING DIETARY SUPPLEMENTS BY GENDER, INCOME, AND EDUCATION LEVEL

LEARN MORE ABOUT WHATSUPPLEMENTSTHEY TAKEAND WHY

COUNCIL FOR RESPONSIBLE NUTRITION 2018 CONSUMER SURVEY ON DIETARY SUPPLEMENTS

Across the generations, the MULTIVITAMIN is the top choice among supplement users:

18–34 years 83%35–54 years 75%55+ years 70%

multivitaminThe MULTIVITAMIN is the top product taken by both male and female supplement users and across the generations.

FEMALEMALE

78%of male supplement users take a multivitamin

72%of female supplement users take a multivitamin

OF SUPPLEMENT USERS TAKE A 5% 7

...which makes sense, because theTOP REASON dietary supplements is

for taking

OVERALL HEALTH/

WELLNESSTOP REASONS USERS TAKE SUPPLEMENTS BY AGE GROUP

OVERALL WELLNESS 49%

FILL NUTRIENT GAPS 33%

BONE HEALTH 31%

HEART HEALTH 29%

HEALTHY AGING 28%

JOINT HEALTH 23%


ENERGY 33%


IMMUNE HEALTH 31%

HAIR, SKIN, NAILS 23%

DIGESTVE HEALTH 21%


ENERGY 37%

HAIR, SKIN, NAILS 28%

IMMUNE HEALTH 25%


WEIGHT MANAGEMENT 21%

18–34 years35–54 years55+ years

50% of female

supplement users

42% of male

supplement users

VITAMINS/MINERALS

SPECIALTY SUPPLEMENTS

HERBALS/BOTANICALS

SPORTS NUTRITION

WEIGHT MANAGEMENT

98%

52%

40%

27%

18%

99%

49%

42%

38%

23%

FEMALE

FEMALE

FEMALE

FEMALE

FEMALE

MALE

MALE

MALE

MALE

MALE

98% of supplement users take





WHAT DO SUPPLEMENT USERS TAKE? The MULTIVITAMIN is the top supplement taken by both male (78%) and female (72%) users. THE OTHER TOP PRODUCTS that supplement users take are:

VITAMIN D 40%

CALCIUM 32%

VITAMIN C 28%

VITAMIN B/B COMPLEX 28%

MAGNESIUM 22%

PROBIOTICS 21%

PROTEIN 21%

VITAMIN D 35%

VITAMIN C 33%


PROTEIN 22%

OMEGA-3 FATTY ACIDS 21%

FEMALEMALE

18–34 years35–54 years55+ yearsMULTIVITAMIN 70%

VITAMIN D 46%

CALCIUM 32%

VITAMIN C 29%


MAGNESIUM 24%

MULTIVITAMIN 75%

VITAMIN D 34%

PROTEIN 31%

VITAMIN C 29%


CALCIUM 22%

MULTIVITAMIN 83%

PROTEIN 41%

VITAMIN C 33%

VITAMIN D 31%

CALCIUM 25%

ENERGY DRINKS/GELS 25%


of supplement users 55+ take a multivitamin

of supplement users 18–34 take a multivitaminTOP SUPPLEMENTS AMONG USERS BY AGE GROUP

Use of herbals/botanicals is up 13 percentage points in the past five years, with 41% of supplement users taking these products.

Within this category is one of the marketplace’s rising stars, turmeric— now the second-most popular herbal/botanical supplement.

TURMERIC: RISING STAR IN THE HERBAL/BOTANICAL CATEGORY

SUPPLEMENT USE BY PRODUCT CATEGORY

SUPPLEMENT USERS ARE MORE LIKELY TO PRACTICE HEALTHY HABITS THAN NON-USERS:

AND SUPPLEMENT USERS HAVE HEALTHIER HABITS

EXERCISE REGULARLY

MAINTAIN A HEALTHY WEIGHT

U S E R S

U S E R S

N O N

N O N

TRY TO EAT A BALANCED DIET

U S E R S N O N

DO NOT SMOKE/DO NOT USE TOBACCO

U S E R S

N O N

VISIT DOCTORREGULARLY

U S E R S N O N

GET A GOOD NIGHT’S SLEEP

U S E R S

N O N

70%

74% 69% 75%

80% 87% 57%

67% 64% 70%

68% 76%

FROM COAST TO COAST MOST AMERICANS TAKE SUPPLEMENTS

75%of adults in the

Northeastern U.S.

76% of adults in the Southern U.S.

According to the 2018 CRN Consumer Survey on Dietary Supplements, supplement use is widespread across all regions of the U.S.

76% of adults in the Midwestern U.S.

73% of adults in the Western U.S.

2018 CRN Consumer Survey on Dietary Supplements: www.crnusa.org/CRNConsumerSurvey