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Characteristics of a Social Business
C Suite Gets It
Marketing is Not a Department
Employee Branding is Embraced
Investment in Social Technology
Data Driven Marketing Mindset
What is a Social Business?A social business embraces the culture and technology of the social revolution for strategic business outcomes. It understands that employees across the organization should contribute to brand excellence, through external and internal engagement.
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Social Media to Social Business
Fans
Followers
Likes
Retweets
Shares
Shoutouts
Buzz
Engagement
Market Feedback
New Ideas
Employee Collaboration
Customer Support
Customer Acquisition
Launch New Initiatives
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2013 Social Business Study
http://deloitte.wsj.com/cio/files/2013/07/Social-business-infographic.pdf
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2013 Social Business Study
http://deloitte.wsj.com/cio/files/2013/07/Social-business-infographic.pdf
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ProducersA Producer initiates a project and oversees it from the conceptual stage through completion. Producers are responsible for initiating, coordinating, supervising, and controlling all aspects of the motion picture and/or television production process.
They are involved on a daily basis with the creative, financial, technological and administrative processes. This includes supervising all phases of production from inception to completion.
http://www.hollywoodlitsales.com/cf/journal/dspJournal.cfm?intID=2058
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DirectorsA director interprets the script, coaches the performers, works together with the cast, interrelating them all to create a work of art. He gains most when others are given their freedom to show what they know.
The film director is seen as a leader of others, as providing a kind of guiding force. The final outcome is more or less predetermined by requirements of the script, camerawork, acting, and editing; the director providing certain organizational context to the picture.
http://www.filmmakers.com/stories/Director.htm
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ActorsActors give life to the ideas of writers and directors with a magic that exists only in the soul of a performer. Whether performed live or captured on film, the craft of the professional actor is one that aspiring thespians around the world seek to master.
It’s the power to transform a story into something that not only entertains an audience, but also whisks them away to another world and moves them in a deeply emotional manner.
http://www.tomcruise.com/blog/2010/09/13/aspiring-actors-guide-resources-training/
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ScreenwritersScreenwriters, scenarists, or script writers, are authors who write the screenplays from which movies and television programs are made.
Screenwriters, the folks who develop stories into the screenplays and scripts that take our imaginations to new heights, are the source for all the great movies and films we as fans enjoy.
http://www.tomcruise.com/blog/2010/08/26/screenwriters-guide-screenplay-story/
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Visual EffectsVisual effects involves high-end post production polish to create an amazing visual experience.
It involves use of HD cameras & pro gear, basic and advanced camera techniques, basic and advanced video editing techniques, motion graphics, outputting media for Web, YouTube and mobile devices.
http://www.digitalmediaacademy.org/teen-summer-camps/dma-multi-week-academies/academy-for-hollywood-visual-effects/
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Artists
Artists are the brainchild of visual effects and special effects from the simplest tricks of editing on through the total visual immersion available in current computer generated images (CGI), the combination of art and technology delivers whole new worlds for audiences to enjoy.
http://www.tomcruise.com/blog/2010/10/08/visual-effects-artist-3d-training-post-production/
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Content Marketing Like Film Producers
Producer
Director
Actor
Screen Writer
Visual Effects Specialist
Artist
CMO/VP Marketing
Project Manager
Subject Matter Experts
Writer/Story Teller
Designer
Technical Editor
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Scott’s External Community
http://www.grogood.com/
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Marketing is Not a Department• 70+ engineer
bloggers• About solder paste! • Measurable lead flow
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Two Take Aways….
Become a Social Business
Create Content Like a Movie Producer
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Bernie Borges
http://www.thesocialbusinessengine.com/videos/lightning-strikes-on-the-social-business-journey/
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SourcesDell Social Business: http://en.community.dell.com/dell-blogs/direct2dell/b/direct2dell/archive/2013/07/23/dell-s-social-evolution-from-a-corporate-blog-to-a-social-business.aspx MIT Sloan Management/Deloitte Study: State of Social Business http://deloitte.wsj.com/cio/files/2013/07/Social-business-infographic.pdf Eduardo Conrado: The New MIThttp://contentmarketinginstitute.com/2013/05/content-strategy-thrives-when-marketing-it-work-together/ Movie Production Definitions: http://www.hollywoodlitsales.com/cf/journal/dspJournal.cfm?intID=2058http://www.filmmakers.com/stories/Director.htmhttp://www.tomcruise.com/blog/2010/09/13/aspiring-actors-guide-resources-training/http://www.digitalmediaacademy.org/teen-summer-camps/dma-multi-week-academies/academy-for-hollywood-visual-effects/