1. Easy Promo Video For Your WordPress Site Using iMovie for
iPad Judi Knight, New Tricks @judiknight http://newtricks.com
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2. Why Use an iPad? Great camera to shoot footage Easy to
operate since it is bigger than a camera. You can easily shoot
video using selfie view You can edit right from the iPad using
iMovie. @judiknight http://newtricks.com 3
3. Why Use iMovie for iPad? It is free Its easy iMovie for iPad
has everything you need to shoot a promotional video for your
website. iMovie for iPad is easier to use than the desktop version
which includes things beginners dont need. @judiknight
http://newtricks.com 4
4. EQUIPMENT @judiknight http://newtricks.com 5
5. What Do You Need? Ipad iMovie ( free software) Tripod Mount
adapter to attach iPad to Tripod Lavalier microphone clip on Lights
@judiknight http://newtricks.com 6
6. iPad You can use any version but the new ones have a
fantastic camera. I used an iPad Air2. Cost: starts at $499.00
depending on amount of memory and type of Internet connection.
@judiknight http://newtricks.com 7
7. iMovie iMovie comes with your mac devices. Download the
latest version and you are good to go. You can use video or photos
you have on your iPad camera roll. You can import images or photos
using Airdrop, Dropbox, and many other methods. You can easily save
your movie as a video file and upload it to YouTube or Vimeo. Cost:
Free @judiknight http://newtricks.com 8
8. Tripod You will want to invest in a tripod since having
someone hold the iPad and shoot is not such a great idea. Cost:
$23.49 @judiknight http://newtricks.com 9
9. Mount Adapter A mount adaptor allow you to attach your iPad
to the TriPad. Cost: $9.99 @judiknight http://newtricks.com 10
10. Microphone Although the iPad Camera includes a microphone
you need to get a lavalier microphone for better audio. Cost:
$19.95 @judiknight http://newtricks.com 11
11. Lights Lights are helpful to have for good quality video
production Cost: $50.00 182.00. @judiknight http://newtricks.com
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12. Lights Lights are helpful to have for good quality video
production Cost: $50.00 182.00. @judiknight http://newtricks.com
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13. PLANNING @judiknight http://newtricks.com 14
14. Your Purpose What is the purpose of the video? Business or
product promo video for your website. Connect with your target
audience Help you to sell online as easily as you can do it in
person. @judiknight http://newtricks.com 15
15. Style What is your brand? The video needs to help you build
Know, Like and Trust to create an authentic experience of you and
your business/product for your website visitor. @judiknight
http://newtricks.com 16
16. Writing a Script Keep it short Stick to less than 60
seconds. It sounds like a short time until you start to watch it.
Write a script and then start weeding it down. You dont have to
explain every little thing. People will get a gestalt and only
remember the high points anyway. So give them the high points.
@judiknight http://newtricks.com 17
17. Write Your Script What to Include ( not necessarily in this
order) Introduce yourself and your business Call out major pain
point of target user Explain how your company provides a most
excellent solution and gives your target user what they really want
or need. Call to action letting them know what to do next.
@judiknight http://newtricks.com 18
18. Scripting the shots Chunk up the script so you can be on
camera saying a sentence or two. Intersperse those shots with
images or b-roll video with doing voice over that you can read.
Find images to use to demonstrate what you are saying. Dont try and
memorize it all. @judiknight http://newtricks.com 19
19. Storyboard Prep Divide the script into sections where you
plan to be on camera and where you will do voice over. This allows
you to film the sections separately so you can do one or two
sentences at a time and then edit them together. You should be on
camera when you are introducing yourself. And be on camera at the
end when you are making a call to action. @judiknight
http://newtricks.com 20
20. Final Version of this Storyboard @judiknight
http://newtricks.com 21
21. Storyboard Clip 1 The Introduction What: Judi on Camera- in
front of the wood wall with the plant. Text: Hi, Im Judi Knight, .
. @judiknight http://newtricks.com 22
22. Storyboard Clip 2 End of the Introduction Voice over What:
Insert image of the New Tricks Logo. Text- Voice Over: founder of
New Tricks @judiknight http://newtricks.com 23
23. Storyboard Clip 3 -What we do What: Judi on Camera in front
of the wood wall with the plant. Text: When you partner with us at
New Tricks, we use our experience in psychology, technology and
design to create a carefully crafted website that attracts visitors
and converts them into clients online as well as you do it in
person. @judiknight http://newtricks.com 24
24. Storyboard Clip 4 Address pain points voice over What:
Insert slide we created in Powerpoint with text of this content and
our logo. Text-Voice Over We believe that the end result of a
redesign should be to bring you more leads, more customers and more
business. @judiknight http://newtricks.com 25
25. Storyboard Clip 4 Address pain points voice over What:
Insert slide we created in Powerpoint with text of this content and
our logo. Text-Voice Over We believe that the end result of a
redesign should be to bring you more leads, more customers and more
business. @judiknight http://newtricks.com 26
26. Storyboard Clip 5 - Call to Action What: Judi on Camera in
front of the wood wall with the plant. Text: If youd like to find
out how you can use your website to help get the results you want,
click the button next to this video to schedule a Talk it Out
Consultation Session with me. @judiknight http://newtricks.com
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27. PRODUCTION @judiknight http://newtricks.com 28
28. Set Up Equipment and Test Choose a location, simple clean
background Set your tripod with iPad attached. Set up your lights
Check your set with the iPad to see if the background and lighting
are right. Clip on your microphone and insert the other end into
the iPad. Test the audio. @judiknight http://newtricks.com 29
29. Set up the Shoot Mount the the iPad on the Tripod
horizontally. Place the tripod and iPad to your arms length away.
Put the iPad Camera on Selfie view. Adjust yourself in the
viewfinder to find the for best height and angle. For shooting.
@judiknight http://newtricks.com 30
30. Set up the Shoot Have your script nearby. Before each
section of shooting you can look at the script , get the one or two
sentences memorized and shoot that section. Dont bother with a
teleprompter. Your eyes will give you away. @judiknight
http://newtricks.com 31
31. Shooting Be prepared to smile before you start and before
you end each section. Turn on the video and look at yourself. Tap
your nose to get a small yellow box, press your finger on it to
focus. Look into the camera lense, Smile . . . Connect Say that
section of your lines. Push the button to end the video.
@judiknight http://newtricks.com 32
32. Shooting Go through each section of your script. You can go
ahead and film yourself doing the voice over sections but you dont
need to make those look good since you can detach the video and
just use the audio. You can also wait and do the voice over later
if you want. You can do it all without b-roll if you change your
position in front of the camera for every other section to help
with transitions. @judiknight http://newtricks.com 33
33. Shoot, Test, Reshoot Shoot some footage and then stop and
play it back to make sure the audio is set right and that the video
lights are right and that you and your background look good. Finish
shooting all of your clips. Check your video clips. @judiknight
http://newtricks.com 34
34. EDITING @judiknight http://newtricks.com 35
35. Editing in iMovie @judiknight http://newtricks.com 36