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CREATING A SOLIDCREATING A SOLID PERSONAL BRAND PERSONAL BRAND

December 11, 2009

Presented by:

Marshall Brown

Marshall BrownMarshall Brown

Marshall Brown, President of Marshall Brown & Associates, is a certified executive and career coach and personal brand strategist. Marshall has always had a passion for helping professionals find ways to succeed in the workplace while living happy and fulfilling lives. Unleashing & Channeling Your Power to Succeed—reflects his commitment to supporting and encouraging his clients to find their passions and unique talents, while seeking additional possibilities to move from mediocre to exceptional. He sets the bar high for himself and others, and is the catalyst for new and breakthrough thinking.Marshall brings a significant amount of knowledge and experience in coaching, branding, business, marketing and leadership to his work with individual and organizational clients.

He serves as a coach to already successful high achievers who enjoy challenging themselves. His clients include association executives, lawyers, health care professionals, CEOs and business entrepreneurs.

Marshall’s first book, High Level Resumes, released in January 2005, reflects his successful work in leading hundreds of job candidates in creating compelling professional resumes. As an industry expert, his speaking engagements have attracted hundreds of association and business professionals from across the country.

For additional information contact Marshall at 202.518.5811, via email at: [email protected] or via the website at: www.mbrownassociates.com.

Marshall Brown & Associates 2www.mbrownassociates.com

So, What are We Going to Talk So, What are We Going to Talk About?About?

The New World of WorkThe New World of Work Personal BrandingPersonal Branding NetworkingNetworking Google PresenceGoogle Presence Action PlanAction Plan REACH 360REACH 360

““No man becomes a fool until he stops No man becomes a fool until he stops asking questions.”asking questions.”

– – Charles SteinmetzCharles Steinmetz


New World of Work

Be Self ManagingBe Self Managing Know Your BrandKnow Your Brand Keep on LearningKeep on Learning Understand Business TrendsUnderstand Business Trends Prepare for Competencies, not Jobs!Prepare for Competencies, not Jobs! Network, Network, NetworkNetwork, Network, Network Create a VisionCreate a Vision YOUYOU Must Take Charge of Your Career! Must Take Charge of Your Career!

Be Self ManagingBe Self Managing Know Your BrandKnow Your Brand Keep on LearningKeep on Learning Understand Business TrendsUnderstand Business Trends Prepare for Competencies, not Jobs!Prepare for Competencies, not Jobs! Network, Network, NetworkNetwork, Network, Network Create a VisionCreate a Vision YOUYOU Must Take Charge of Your Career! Must Take Charge of Your Career!

"Dream as big as you can dream, and anything is possible." "Dream as big as you can dream, and anything is possible." - Michael Phelps - Michael Phelps

www.mbrownassociates.comMarshall Brown & Associates 4

What is a Brand?What is a Brand?


The World’s Strongest BrandsThe World’s Strongest Brands

Source: InterBrand


What is a Personal Brand?What is a Personal Brand?

Personal branding means being your best, Personal branding means being your best, authentic self and standing out from your peers so authentic self and standing out from your peers so you can achieve your goals. In the words of William you can achieve your goals. In the words of William Arruda, Arruda, “What makes you unique, makes you “What makes you unique, makes you successful.”successful.”

Personal branding means being your best, Personal branding means being your best, authentic self and standing out from your peers so authentic self and standing out from your peers so you can achieve your goals. In the words of William you can achieve your goals. In the words of William Arruda, Arruda, “What makes you unique, makes you “What makes you unique, makes you successful.”successful.”


What is a Brand?What is a Brand?

It’s It’s UNIQUEUNIQUE because it separates you from your peers. because it separates you from your peers.

It’s a It’s a PROMISEPROMISE because you commit to delivering it with because you commit to delivering it with everything you do and it based on what is true and real and everything you do and it based on what is true and real and genuine about you.genuine about you.

It has It has VALUEVALUE to your target audience….Your target audience to your target audience….Your target audience means the people who need to know aboutmeans the people who need to know aboutyou so that you can be wildly successful!you so that you can be wildly successful!


Personal Brand AttributesPersonal Brand AttributesAccessible

Adventurous

Argumentative

Bold

Careless

Collaborative

Competitive

Conservative

Credible

Diplomatic

Easygoing

Entertaining

Experienced

Formal

Funny

Global

Healthy

Humorous

Inspiring

Intuitive

Leader like

Materialistic

Mysterious

Organized

Philanthropic

Prolific

Resourceful

Sensitive

Spiritual

Temperamental

Visionary

Witty

Accurate

Aggressive

Assertive

Bright

Caring

Colorful

Confident

Convincing

Daring

Dramatic

Egotistical

Enthusiastic

Extroverted

Forward-thinking

Gregarious

Helpful

Imaginative

Intelligent

Inventive

Likable

Melodramatic

Open-minded

Original

Precise

Quirky

Restless

Shy

Stubborn

Tolerant

Warm

Youthful

Active

Aloof

Authentic

Calm

Charming

Communicative

Congenial

Cooperative

Dependable

Driven

Energetic

Entrepreneurial

Flexible

Friendly

Generous

Happy

Honest

Impatient

Just

Loving

Methodical

Optimistic

Passionate

Refined

Risk-taking

Sincere

Successful

Trendy

Adaptable

Ambitious

Carefree

Cheerful

Connected

Creative

Devoted

Dynamic

Ethical

Fun

Genuine

Introverted

Kind

Loyal

Moody

Orderly

Productive

Savvy

Trusting

Wise


““There are no limits to what I can do.”There are no limits to what I can do.”

InnovativeInnovative

BoldBold

MaverickMaverick

Risk TakerRisk Taker

SuccessfulSuccessful

CompetitiveCompetitive

BoundlessBoundless

Richard Branson –Richard Branson –The Intrepid BrandThe Intrepid BrandRichard Branson –Richard Branson –The Intrepid BrandThe Intrepid Brand


HumanHuman

ConcernedConcerned

EmpatheticEmpathetic

GenuineGenuine

WarmWarm

Oprah –Oprah –The Caring BrandThe Caring Brand

Oprah –Oprah –The Caring BrandThe Caring Brand


The VPs of Brand YOUThe VPs of Brand YOU

VisionPurposeValues Passions

““To be yourself in a world that is trying to make youTo be yourself in a world that is trying to make yousomething else is the greatest accomplishment.”something else is the greatest accomplishment.”

-Ralph Waldo Emerson-Ralph Waldo Emerson


Understand your target audience and key Understand your target audience and key influencersinfluencers

Know Your Target AudienceKnow Your Target Audience


Know Your Peers/CompetitorsKnow Your Peers/Competitors


What’s the same?What’s the same?

What’s the difference?What’s the difference?

What separates you?What separates you?

Try this exerciseTry this exercise

What’s the same?What’s the same?

What’s the difference?What’s the difference?

What separates you?What separates you?

Try this exerciseTry this exercise

To BeTo BeOutstanding,Outstanding,Stand Out.Stand Out.



If you don’t show up in If you don’t show up in Google, you don’t Google, you don’t

exist!exist!

CAREERBUILDER.COM SurveyCAREERBUILDER.COM Survey

Results show “22 % of hiring managers said Results show “22 % of hiring managers said they use social networking sites to research they use social networking sites to research job candidates, up from 11% in 2006…AND, of job candidates, up from 11% in 2006…AND, of those hiring managers who have screen job those hiring managers who have screen job candidates via social networking profiles…candidates via social networking profiles…

Results show “22 % of hiring managers said Results show “22 % of hiring managers said they use social networking sites to research they use social networking sites to research job candidates, up from 11% in 2006…AND, of job candidates, up from 11% in 2006…AND, of those hiring managers who have screen job those hiring managers who have screen job candidates via social networking profiles…candidates via social networking profiles…


CAREERBUILDER.COM SurveyCAREERBUILDER.COM Survey

……34 %34 % reported they found content that reported they found content that caused them to dismiss the candidate caused them to dismiss the candidate from consideration.”from consideration.”

-September 10, 2008-September 10, 2008

……34 %34 % reported they found content that reported they found content that caused them to dismiss the candidate caused them to dismiss the candidate from consideration.”from consideration.”

-September 10, 2008-September 10, 2008


Are You LinkedIn?Are You LinkedIn?


Social Networking SitesSocial Networking Sites

In addition to LinkedIn..In addition to LinkedIn.. FacebookFacebook TwitterTwitter EcademyEcademy NaymzNaymz RyzeRyze MySpaceMySpace YouTubeYouTube

In addition to LinkedIn..In addition to LinkedIn.. FacebookFacebook TwitterTwitter EcademyEcademy NaymzNaymz RyzeRyze MySpaceMySpace YouTubeYouTube


In SummaryIn SummaryIn SummaryIn Summary

The world has changedThe world has changed Your brand is the only constantYour brand is the only constant Strive for career distinctionStrive for career distinction It’s about: It’s about:

AuthenticityAuthenticity DifferentiationDifferentiation RelevanceRelevance





Questions?Questions?

LETLET US HEAR FROM YOU! US HEAR FROM YOU!


Now What?Now What?

360 REACH360 REACH

AssessmentAssessment

http://www.reachcc.com/

360register360register

““If not now, when?” – The TalmudIf not now, when?” – The Talmud

360 REACH360 REACH

AssessmentAssessment

http://www.reachcc.com/

360register360register

““If not now, when?” – The TalmudIf not now, when?” – The Talmud


What’s Next? Action Steps..What’s Next? Action Steps..

Based on what I learned today,Based on what I learned today,

I will I will start…start…

I will I will stop..stop..

I will I will continue…continue…

Based on what I learned today,Based on what I learned today,

I will I will start…start…

I will I will stop..stop..

I will I will continue…continue…
