2020 CAKE GALA SPONSORSHIP OPPORTUNITIES
BEACON OF LIFE BOARD OF DIRECTORS
Jill Niswander, President
Emily Berrier, Vice President
Shannon Sobek, Secretary
Katie Caggiano, Treasurer
Travis Simpson, Past President
Kim Babberl
John Ferguson
Katherine Harrington
Kristin Kuykendall
Matthew Neal
Skyler Roorda
Tena Vasquez
Regan Wilson
THANK YOU FOR YOUR CONSIDERATION!
The Beacon of Life’s success depends on
contributions from our community and
companies such as yours. With your support,
women in need get the opportunity to find
hope and healing.
We value our local partnerships and
welcome this chance to speak to you
about how you can become involved in
empowering women in crisis to achieve
positive long-term change.
Creating an environment that empowers women in crisis to achieve positive long-term change.
Beacon of Life
515.244.4713
BeaconOfLifeDM.org
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2 | Beacon of Life
For 40 years, Beacon of Life has provided hope and healing to vulnerable women in Central Iowa when they had nowhere else to turn — women who have experienced homelessness due to trauma, substance abuse, domestic violence and incarceration.
Our programming isn’t just about finding a job or having a place to live — it’s about creating healthy relationships, cultivating skills and strengthening the mind, body and spirit.
Our residential facility gives women both anonymity and a sense of belonging, allowing them to overcome their struggles in a positive environment. Our caring staff and volunteers offer the emotional and practical support these women need to move forward and upward.
DISCOVERY AND RECOVERY
Often, the women we serve have left everything of their old lives behind: homes, jobs, loved ones — even their sense of self. They may have been living on the street or living behind bars. They may have been involved with a dangerous partner or involved with drugs and alcohol. Many have children.
These women are starting over, trying to rediscover who they are meant to be and how they can positively contribute to society. At this stage, it is more important than ever that they have the resources needed to develop a healthy identity and carve out their place in the world.
Upon arrival, each woman meets with a case manager to discuss personal goals and a strategy for achieving those goals. We address her physical, emotional, spiritual, financial and social needs, as well as an integrated approach for overall health.
This whole-person philosophy requires intense consideration and guidance from our staff, but we find it offers women the best chance for lasting success.
BEACON OF LIFE PROGRAMS
Our five-phase plan can be completed in six–12 months, but clients are allowed to remain in residency for up to two years. As each woman graduates to a higher phase, her level of responsibility and self-motivation increases. Our programs focus on four pillars that act as a foundation for women rebuilding their lives: health and wellness, financial empowerment, employment and recovery.
ABOUT BEACON OF LIFE
2 | Beacon of Life
Health and Wellness
Financial Empowerment
Employment
Recovery
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COMMUNITY SUPPORT
We invite you to support our annual Cake Gala. Proceeds from
this event directly impact the lives of the women we serve. By
joining our community support team and becoming a sponsor
today, you will help our organization continue to provide
housing, life-changing educational programs, and services
to homeless women in our community. Within this sponsorship
packet, you will find various ways that you can support Beacon
of Life. Thank you for considering a sponsorship to this year’s
Cake Gala.
Melissa Vine, Executive Director
515.244.4713 Ext. 6
We host two events annually to raise money for the Beacon of Life operational costs including utilities and programming.
Cake Gala is Beacon of Life’s premiere fundraising annual event held in October. It’s an evening to celebrate the successes of residents, to enjoy networking with those passionate about our mission and to enjoy cake! This event is one of a kind and generates a significant portion of our annual fundraising revenue. This year our Cake Gala will be held virtually for the safety of our guests but will keep a lot of the same aspects of our in-person event.
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Help us celebrate 40 years of providing hope and healing by
becoming a sponsor today!
A YEAR IN NUMBERS JULY 2018 - JUNE 201932% Age 18-30
53% Age
31-
50
15% 51-61
Ag
e
108WOMENSERVED
2,125 VOLUNTEER HOURS
29PROGRAM GRADUATIONS
34PERMANENTHOUSING PLACEMENTS
Stacie Ricklefs, Events & Marketing Coordinator
515.868.7703 (cell)
QUESTIONS? We’d love to hear from you!
4 | Beacon of Life
2019 CAKE GALA WRAP UPWithout a doubt, we were able to meet and exceed our goals for the 2019 annual Beacon of Life Cake Gala. With our sponsors’ help, we were able to raise nearly $40,000!
The night began with attendees perusing the silent auction baskets and beautifully decorated cakes. After doors opened to the ballroom, attendees continued their evening with a decadent meal, videos showcasing Beacon activities, stories from Beacon graduates and awards.
As the evening concluded, guests heard from Angelic, one of the 2019 Cake Gala honorees. She credited her experience at Beacon of Life for strengthening herself as a woman and her relationship with her children.
Beacon of LifeGraduates Honored Attendees Cupcakes Sold Cake/Basket
Auction Combos
AD
MIT O
NE
1100
99 2003304 79
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2019 CAKE GALA
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Thanks to our ongoing Creme de la Creme
Sponsor!
$10,000 CREME DE LE CREME SPONSORONE AVAILABLEPRE-EVENT RECOGNITION:
• Company logo featured multiple times on social media
• Company logo featured on the Beacon of Life website starting August 15, 2020, through August 14, 2021
• Mentioned as the event presenting sponsor in all media correspondence and publications leading up to the event
• Company logo featured on event flyer which will be distributed around the area and also handed out to customers at our thrift store, Beacon Boutique
• Company mentioned and logo featured in press release and all community calendars
• Company logo exclusively featured on the event save the date (mailed to 775+)
• Company logo prominently featured on the front of the event invitation (mailed to 775+) (logo will also be featured with the other sponsors on the inside)
• Company logo featured on all email communications to Beacon of Life constituents (three to four emails sent to 950+)
• Company logo featured in Beacon of Life’s printed newsletter (mailed to 1,115+)
EVENT RECOGNITION & BENEFITS:• Company logo featured on welcome signage
• Company will receive premium seating with 10 paired tickets (meals for 20) - Deadline for headcount will be due Friday, September 28, 2020
• Company logo will be featured on the virtual sponsor board and digital sponsor reel throughout the virtual event
• Company logo featured on the cover and inside of the printed event program
• Company will receive a full page color ad in the printed event program
• Company mentioned in event opening remarks
POST-EVENT RECOGNITION:• Company logo featured in the thank you email blast (sent to 950+)
• Company logo featured on event thank you correspondence to sponsors, attendees and donors
• Company logo featured in the 2021 Beacon of Life sponsorship packet
2020 CAKE GALA SPONSORSHIPS
SOLD
6 | Beacon of Life
2020 CAKE GALA SPONSORSHIPS
Thanks to our 2019 Cake Gala Ganache Sponsors!
$2,500 GANACHE SPONSOR PRE-EVENT RECOGNITION:
• Company logo featured multiple times on social media
• Company logo featured on the Beacon of Life website starting August 15, 2020, through August 14, 2021
• Company logo featured on all email communications to Beacon of Life constituents (three to four emails sent to 950+)
• Company logo featured in Beacon of Life’s printed newsletter (mailed to 1,115+)
EVENT RECOGNITION & BENEFITS:• Company will receive 5 paired tickets (meals for 10) - Deadline for headcount will be due
September 28, 2020
• Company logo will be featured in the virtual program
• Company logo featured on the event printed program
• Company will receive a half page color ad in the event printed program
POST-EVENT RECOGNITION:• Company logo featured in the thank you email blast (sent to 950+)
• Company logo featured on event thank you correspondence to sponsors, attendees and donors
• Company logo featured in the 2021 Beacon of Life sponsorship packet
2019 Cake Gala Cake Design Winners
1st Place - Nationwide All Women’s Resource Group
2nd Place - Deana Fiser Wallace Creek Cake Co.
3rd Place - Shelly IrwnIowa Rent a Cake
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$1,000 MERINGUE SPONSOR PRE-EVENT RECOGNITION:
• Company logo featured on the Beacon of Life website starting August 15, 2020, through August 14, 2021
• Company name featured on all email communications to Beacon of Life constituents (three to four emails sent to 950+)
• Company name featured in Beacon of Life’s printed newsletter (mailed to 1,115+)
EVENT RECOGNITION & BENEFITS:• Company will receive 3 paired tickets (meals for 6) - Deadline for headcount will be due
September 28, 2020
• Company logo will be featured on the printed sponsor board and digital sponsor reel throughout the event
• Company name featured on the event program
POST-EVENT RECOGNITION:• Company name featured in the thank you email blast (sent to 950+)
$500 BUTTERCREAM SPONSOR
PRE-EVENT RECOGNITION:• Company name featured on the Beacon of Life website starting August 15, 2020, through
August 14, 2021
• Company name featured on all email communications to Beacon of Life constituents (three to four emails sent to 950+)
EVENT RECOGNITION & BENEFITS:• Company will receive 1 paired ticket (2 meals) - Deadline for headcount will be due September 28,
2020
• Company name will be featured on the printed sponsor board and digital sponsor reel throughout the event
• Company name featured on the event program
POST-EVENT RECOGNITION:• Company name featured in the thank you email blast (sent to 950+)
2020 CAKE GALA SPONSORSHIPS
8 | Beacon of Life
2020 CAKE GALA SPONSORSHIPSAdditional Sponsorship OpportunitySILENT AUCTION SPONSOR
Interested in supporting the silent auction but you don’t have the time to organize a basket/item? We’ve got your back. Provide a silent auction sponsorship for a small, medium or large basket/item and we will do the work for you. You can provide a theme or let us get creative for you. No one will ever know you didn’t do the work!
Want to donate a cake and pick the theme but don’t have time to bake? No problem. Sponsor a cake for $50, and we will order a cake and will have it delivered for you.
$500 LARGE
$250 MEDIUM
$100 SMALL
$50 SPONSOR A CAKE
2020 SPONSORSHIPS SIGN UPCAKE GALA SPONSORSHIPS
О $10,000 - Creme de la Creme SOLD!
О $2,500 - Ganache
О $1,000 - Meringue
О $500 - Buttercream
SILENT AUCTION SPONSORSHIPS
О $500 - Large
О $250 - Medium
О $100 - Small
О $50 - Cake
_______ TOTAL $ AMOUNT FOR CAKE GALA
CONTACT & BILLING INFORMATION
Company Name:
Address:
City: State: Zip:
Contact Name:
Phone: Email:
Total Sponsorship Amount……..…………………………………………………. $_______________
Additional Donation……………………………………………………………….. $_______________
Total Amount Due………………………………………………………………….. $_______________
Please make checks payable to Beacon of Life.
О Please send me an invoice for the full total with event breakdown.
О Please contact me about donating a silent auction basket/items.
THANK YOU FOR SUPPORTING BEACON OF LIFE!Please contact Stacie Ricklefs at [email protected] with any questions
1717 Woodland Ave. Des Moines, IA 50309 | 515.244.4713 | BeaconOfLifeDM.org