+ + WHY VISUAL CONTENT?+ + + + + + KEYS TO SUCCESSFUL
VISUALIZATION + WHAT CAN YOU VISUALIZE?+ THE VISUALLY MODEL+
Who is Visually? + + + + + + Community + Marketplace + Project
Center + + + + The worlds leader in scaled content creation
Why visuals? + + + + + + +
There's a lot of noise out there.! Trillions of messages. + + +
+ + + +
+ + + + + + + And we can only process a fraction of them.
12 secondsAVERAGE ATTENTION SPAN OF AN ADULT IN 2000 8
secondsAVERAGE ATTENTION SPAN OF AN ADULT IN 2012 9 secondsAVERAGE
ATTENTION SPAN OF A GOLDFISH Source:
http://www.statisticbrain.com/attention-span-statistics/ + + + + +
++ +
This means that your stories and insights have to move quick,or
risk being lost. + + + + + + + +
Thats where visuals come in. + + + + + + + +
Source: Eric Jensen, Brain-Based Learning: The New Paradigm of
Teaching, 1996 90% 90% of all information that comes to our brain
is visual. visual messages per hour may be received by the brain !
36,000Up to + + + + + + + +
+ + + + + + + A picture is worth a thousand words.
+ + + + + + + THIS IS A PICTURE OF A BLUE BIRD SITTING IN A
TREE. THE BIRD IS LOOKING TO THE RIGHT. THE LEAVES OF THE TREE ARE
ORANGE, RED, YELLOW AND GREEN. IT IS AUTUMN.
Infographics & visual content can help make sure your
audiences + + + + + + with you and your brand. SEE, HEAR, AND
ENGAGE
+ + + + + + But information design is not easy.
+ + + + + + Common Problems PRETTY DESIGN BUT LACKS NARRATIVE /
STORYTELLING+ NOT ENOUGH RESEARCH AND/OR NOT THE RIGHT DATA+ NO
EXPERTISE IN INFORMATION DESIGN+ GOAL OF GRAPHIC IS UNCLEAR +
+ + + + + + 3 Keys to a Successful Infographic/Visualization
STORY DATA DESIGN
+ + + + + + Its all about the story. STORY
visual.ly/what-are-odds visual.ly/food-waste-story-excess
+ + + + + DATA Good data + analysis. Source:
http://blog.visual.ly/source-code-the-5-rules-of-researching-and-sourcing-infographics/
+ + + + + DESIGN
+ + + + + THERES ONE MORE KEY TO A GOOD VISUALIZATION
+ + + + + THOUGHT LEADERSHIP, EXPLORING STORIES/DATA !
VISUAL.LY/INNOVATION-TIMELINE/ SOCIAL, VIRAL, SEO !
VISUAL.LY/TIE-DIY FINDING NEW STORIES IN DATA, SOCIAL/VIRAL !
VISUAL.LY/STARTUP-UNIVERSE THE STRATEGY IT FITS INTO.
+ + + + + + What can YOU visualize? ANALYZED DATA ON CLIENTS
(CORRELATE THE EFFECT)+ CASE STUDIES, WHITEPAPERS, BLOG POSTS,
TRAINING DOCS, FACT SHEETS+ THE JOURNEY OF !
HTTP://BLOG.VISUAL.LY/VISUALIZING-THE-VALUE-OF-A-TWITTER-FOLLOWER/
+ + + + + + For example:
startupweekend.org/wp-content/blogs.dir/1/les/2013/04/Impact-Report-Guide-TEST-42C-4_11.pdf
+ + + + + + INDUSTRY FORUMS, BULLETIN BOARDS, SOCIAL
CONVERSATION+ QUORA+ Find conversations, and research USE SEO/SEM
RESOURCES INTERNALLY, OR BUILD USING GOOGLE TRENDS, VISUAL.LY
TRENDS+
TextThousands of the world's best designers, journalists,
developers, and other creatives, all carefully curated and on one
easy to use, on-demand marketplace/project platform. + + + + + +
The model +
Text + + + + + + + Working together, better.
Text Data Journalism Handbook starting point for
storytelling/insights ! Content Marketing Institute (CMI) starting
point for content strategy + + + + + + RESOURCES blog.visual.ly
(inspiration, ideas, best practices)
Text + + + + + + + Joe Cardillo Product / Marketing / Content
@joecardillo
