Download - Creating the Feel Factor - Mobile UX

www.thecoilgroup.com

Creating the feel factor

HOW DEV & DESIGN CAN STAY TRUE TO TOUCH UX

START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE

Jon pielak co-founder of Coil group


PRODUCT Team


PROCESS

3

www.thecoilgroup.com NEUTRA MINIMAL KEYNOTE PRESENTATION

What’s unique about touch?


Cognitive load


TOUCH

VOICE Brainwave

HAPTIC

MOTION


Feel factor

responsiveness Speed Na<ve vs. Non-‐na<ve

intuition Focus, focus, focus Process of elimina<on

engagement Why use it? Connect cogni<vely Funneling



Al gore’s Our choice

www.thecoilgroup.com www.thecoilgroup.com

Team



UI Visual design

UI Engineer

Senior Dev



UI Visual design

UI Engineer

Senior Dev


20%

Research Requirements Vision User testing


Senior Dev UI

Visual design

UI Engineer


20%

Research Requirements Vision Interaction User testing

<10%

Fit and finish


UI Visual design

UI Engineer

Senior Dev


20%


<10%

Fit and finish

>15%

Modeling Transitions UI optimization NON-Native full builds


UI Visual design

UI Engineer

Senior Dev


20%


<10%

Fit and finish

>15%

Modeling Transitions UI optimization NON-Native full builds

40%

Native & non-native builds Integration Backend builds


UI Visual design

UI Engineer

Senior Dev


Research Requirements Vision Interaction

Fit and finish

>15%

Transitions UI optimization NON-Native full builds

40%

Native & non-native builds Integration Backend builds

20%

Modeling

USER TESTING

<10%



PROCESS


DEVELOPMENT

Visual Design

INTAKE

IDEATION

UI DESIGN

MODELING


VISION



INTAKE > uSER INTERVIEWS Day in the life..

Avoid feature-speak



INTAKE > uSER testing




overkill




Blind test “what would you expect to happen?”


modeling

keynotopia Justinmind AXURE

Interactive prototyping



END

We plan and build enterprise apps that are actually cool

Strategy security implementation


Jon pielak

[email protected]


@coilgroup


END

thx