Research Scholar
PRATIK DHARAMSHI
Shri. Jagdish Prasad Jhabarmal TibrewalaUniversity, Jhunjhunu,Rajasthan
Under the supervision of Dr. CHANDAN BORA
Asst. Professor … people’s college..Nanded
CREATIVE
PACKAGING
ADVERTISING
What is Advertising ?
Description or presentation of a Product, ideaor organization,in order to induce individuals to buy,support,or approve of it
Advertising is a form of communication intended to persuade an Audience to purchase or take some Action upon Products or Services
Why Do We Do Advertising ? Personal Selling is preferred,
because it is so effective but, it is expensive sometimes to contact EVERYBODY this way
Advertising is not as direct as Personal Selling, but you can reach a lot of people
Advertising can help to create Awareness, build image and attitudes
Types of advertising
The Benefits of AdvertisingAdvertising helps consumers
decide what to buyInforms about the entry of new
productsInforms about new uses for
existing productsAdvertising is good for the
economyIt is a huge industry
It employs a lot of people
Advertising helps in improving the standard of living
The Benefits of Advertising
Advertising is entertainment
Many ads are:
FunnyInterestingArtistic
Appealing in other ways
Different Media of Advertising
Television Television
Radio Radio
Direct Mail Direct Mail
NewspapersNewspapers
Internet Internet
Magazines Magazines
Outdoor Adv Outdoor Adv
Mobile Mobile
M L M M L M
Print Media Print Media
Media Advantages Disadvantages
Newspapers Flexibility Short lifespanCommunity prestige Hasty readingIntense coverage Poor reproduction
Magazines Selectivity Lack of flexibilityQuality reproductionLong lifePrestige associated withsome magazinesExtra services
Television Great impact Temporary nature ofMass Coverage message
Repetition High costFlexibilityPrestige
Advantages and Disadvantages of the Various Advertising Media
Media Advantages Disadvantages
RadioLow cost Temporary nature of message
Mobility Little research information
Outdoor Quick communication of Brevity of the messageAdvertising simple ideas
Repetition lack of selectivityAbility to promote products
available for sale nearby
Direct Mail Selectivity High cost per personIntense coverageSpeed Dependence on quality ofFlexibility of formatComplete information mailing listPersonalization
Advantages and Disadvantages of the Various Advertising Media
CREATIVEADVERTISING
CREATIVEADVERTISING
Relevance Relevance
Originality
Originality
Impact Impact
When creating an Ad the idea should have Relevance to the target Audience
This would Help to deliver the Right Message to the Right Person at the Right Time
Creating An Ad –Basic Rules
Originality
Idea is considered creative,When it is novel ,fresh,unexpected and unusual
No one else has thought of it before
IMPACT
IMPACT
•An Adv with impact helps
•People see themselves or the world in a different way
•It has Stopping Power
Save Girl ChildTitle: Parenting is by exampleHeadline: Children learn fast. Don't fight at home
“It’s Not Creative Unless It Sells.”
·Creative means dramatically showing how a product fulfills a
consumer need. · It can be as simple as casting
the right actor or character for a brand.
A unique demonstration of product superiority is creative.
·A memorable jingle.
·Be careful the execution does not subtract from the selling idea.
·Bad advertising can overwhelm the selling message.
·Movie stars and athletes continue to serve as substitutes for selling ideas.·Great advertising: When the headline, visual and logo communicate the idea
immediately.
·Create ads that make people say “Wow, I love that ad.” The real news is “Wow, I love that product.
Creative advertising is really advertising that creates sales.
Stronger Advertising· Break the Pattern--Advertising that
excites the eyes and ears, with a look and sound of its own. It separates from competing products.
Stronger Advertising· Creates an Identity. Use distinctive
artwork, layouts, copy to enjoy higher readership.
· Break Through the Clutter. Break away. There’s a lot of competition. Don’t look like the competition.
Stronger Advertising· Position the Product Competitively
and Clearly. · Advertising must bring new meaning
and importance to old and nonexclusive values.
Plant Trees Don’t turn a blind eye to Accident victim
What has been learned? -
If what you say isn’t that different, say it differently. A great ad is memorable.
Competing for attention against other advertising, news, sports and entertainment.
What has been learned?After you have produced the best product, packaged it brilliantly, priced it right, distributed it magnificently and positioned it competitively.
You will have wasted all these great skills if the consumer doesn’t see or hear what you’re trying to sell.”
SOME OF THE CREATIVE
ADVERTISEMENTS ARE AS FOLLOWS
ADOPT : YOU NEVER KNOW WHOM YOU’LL BRING HOME
What has been learned?
There can be no doubt that advertising today must be:
More intrusiveMore imaginativeMore innovative than it has ever been before.
THANK YOU