Creative Derbyshire 2010 - 2013
Rob WadsworthS4W Ltd
Local Derbyshire Context
• Geographically central• Cultural and lifestyle context• Economic structure• Creative economy context• Technology• Spearhead for labour market change• Low barriers to entry• Engaging young people
Developing the Programme
• Workshops for businesses
• Networking and major events
• Young people and new talent
• Evidence base and economic value• Impact of interventions• State of the sector• Impact of businesses
Demonstrating Improvement
Confidence before
Confidence after
Confidence before
Confidence after
Pres
s & P
R fo
r the
Cre
ative
Sec
tor
0 1 2 3 4 5
Demonstrating Improvement
Confidence before
Confidence after
Confidence before
Confidence after
Intr
oduc
tion
to S
ocia
l Med
ia
0 1 2 3 4 5
Meet the Curator
• All the festivals/galleries said sourcing new talent was critical to their business model
• All the festivals/galleries had leads they wish to follow up
• Selling to Galleries was seen as critical or very important to their business by over two-thirds of artists
• Over two thirds of artists where very or fairly unsuccessful in selling their work to galleries
• All the artists that attended had leads they wish to follow up
Evidence Generated by the Programme
• Around 70% of all businesses we worked with were sole traders (55% in wider economy)
• In a recession, 30% of businesses were expanding or ready to expand
• Creative businesses spend 43% of their turnover within Derbyshire
• Over half of creative businesses are active in business to business markets
Education
Leisu
re/to
urism
Health and so
cial c
are
Product
design
Media
Public Secto
r
Manufactu
ring
Constructi
onRetail IT
Service se
ctor
Agricultu
re
Banking and Finance
Property
Services
0
5
10
15
20
25
30
35
Business sectors that creative businesses in Derbyshire trade with
www.creativederbyshire.com
Funders/Sponsors