A “K” A Day:How to Raise
$30K in 30 Days
Becky Sczudlo, NiSource
WGR Conference Washington, DCDecember, 2009
NIPAC Milestones
NIPAC Growth
$232,040
$317,250
$511,903
$584,982
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
2002 Cycle 2004 Cycle 2006 Cycle 2008 Cycle
Election Cycle
PA
C R
ecep
its
NIPAC 2007 Mission Possible Campaign
007 Theme for 2007
Spy related theme
Invested significant resources to campaign from marketing materials to employee time, and vigorous communication efforts
Able to raise $68K/year in new PAC dollars and met all campaign goals, which included: Increasing PAC receipts by $4,000/month in new dollars Increasing employee participation to a company-wide minimum
of 40 % Maintaining active and vigorous communications through PAC
Agents Utilizing PAC Agents as a local resource to eligible employees
with questions about NIPAC
2008 – More, more, more…with Less
More interest and involvement in the 2008 election than ever before
More demand for candidate contributions
More employees demanding more information
Less time & less resources to devote to full-blown campaign
It’s All in the 8’s
• 8 in ’08 Campaign
• Campaign ran from 9.8.08 – 10.8.08
• Created a new .8% giving club, exclusive for 2008
• Raffled 8 Political Prizes at end of Campaign
• NIPAC went “Green” with its first virtual solicitation. A campaign absent of meetings and schedules – employee inboxes were the spot for campaign announcements and happenings
GOTV
Trivia
Issue Updates
Historic 2008 Election
Technology
Amazing changes....
Technology continues to change the world
And, the way campaigns are conducted
Advantages of Web Based Solicitation• More Efficient• Less Expensive• Instantaneous Status• More Timely Follow-up• Quick Campaign• Access 24/7 -- Forever• Wave of the Future?
Disadvantages -- Web Based Solicitation• Less Personal• Overall -- Less Effective• Must be Right from the Beginning• Must be Marketed Heavily• Communication Police May Intervene