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Credit Card Processing:How to Save Money & Improve Sales
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Managing Partner at Platinum Payment Systems
Meet Ryan Ellefsen
Choosing a merchant processor Gateways and why they matter Breakdown on pricing models PayPal/Square vs. merchant accounts
Overview
Accepting cards can boost your credibility and encourage impulse purchases
Why Take Credit Cards?
Relationship and trust are more important than rates
Choosing a Merchant Processor
The Three-legged Stool Technology Rates Relationship
What to Look For
What is a gateway?
Gateways
A fee charged by the bank to cover the cost of handling credit or debit card transactions
Interchange
Discount Rate Model
Cost Plus Model
PayPal vs. Merchant Account
You need to choose a pricing model that fits your business
Reading Your Statement
Continuity billing-AVS/CVV PCI compliance Monthly discount vs. daily Descriptor – Prestige Worldwide Don’t use a local bank Regular audits
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