SAP Mobile Strategy & Solution Overview

Sanjay J. PoonenPresident & Corporate OfficerGlobal Solutions & Head of Mobile Division

Watch Full Replay: Critical Capabilities for Mobile Application Development Platforms

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1. Juniper Research – “Mobile Apps Stores: Future Business Models & Ecosystem Analysis 2012-2016” – Feb 2012; 2. Juniper Research – “Mobile apps stores: future business models and ecosystem analysis 2012-2016” – Apr 2012; 3. Nielsen – “State of the Appnation – A Year of Change and Growth in U.S. Smartphones” – Mar 2012

WW apps market in 2016 Mobile app downloads by 20162 Average # of apps per device

44b 41$52b

Surge in Mobile App Usage Worldwide

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$7.7b

$2.7b

2010 2015

Beyond telecoms, some of the most successful brands in the ranking – from Coca-Cola to Visa – have used mobile platforms and marketing strategies to ignite growth - Pierre Dupreele, SVP, Millward Brown Optimor

1. IDC; 2. Forrester – “Mobile Trends of “Fortune 500” Companies” – Jun 2012; 3. Custom Solutions Group – “Mobile in the Enterprise: The Gap Between Expectations and Expertise” - 2012

WW enterprise apps market1

of Fortune 500 plan to implement mobile apps in

20122

of Enterprises lack mobile app developers3

80% 50%

“”

Yet..

Business Apps: Fastest Growing App Category on Appstore

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Enabling Mobile Web is Critical for mCommerce

95% of tablet web traffic comes from an Apple device.

1.Nielsen – “Digital Shopping: The Topline on Online” – Mar 2012 ;; 2. KPCB – “Global Internet Trends 2012” – May 2012, 3. Mobile+Positive – “Corporate Giants and their mobile sites” – Feb 2012

“”

of Shoppers lookup retailer’s site while

shopping1

44%of Global Web traffic

originated from mobile devices in May 20122

10%of World’s largest

corporations that have enabled mcommerce3

20%Yet only..

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IMPRESSIVE: 29% of US Adults own a Tablet or eReaderUp from 2% less than three years ago

Source: Mary Meeker, KPCB, Internet Trends, D10 Conference

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INDIA: Rapidly Growing Mobile Internet Usage Surpassed Desktop Internet Usage in May, 2012

Source: Mary Meeker, KPCB, Internet Trends, D10 Conference

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B2E Apps B2C Apps

Partner

Banking Retail

Travel & Hosp Media & Ent

Telco

Automotive

Industry LoB Analytics PartnerCustom

Afaria Mobile Device Management

Sybase 365 Messaging Infrastructure

SAP Mobility Platform Unified B2E + B2C Platform + Mobile Device Mgmt + Related Services

SAP/Sybase Build Ecosystem

SAP’s Mobile Portfolio1 Platform, 1,000s of Applications, Developers

Mobility Development Tools/SDK

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SAP/Sybase Build Ecosystem

SAP’s Mobile Portfolio – also available in the cloud

B2EApps

B2C Apps

SAP Mobility Platform

Mobility Development Tools/SDK

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Watch Full Replay

Hear from Sanjay Poonen, Head of Mobile Solutions, SAP & Ian Finley, Research Vice President, Gartner

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