Capabilities Presentation
November, 2009
Outline
IntroductionAbout Crossbow GroupIntegrated campaigns and case studies
Crossbow Group
We excel at developing creative marketing solutions that overcome the complex challenges associated with acquiring, retaining and managing customers. With a solid grounding in the disciplines of conventional and
interactive brand marketing and direct response, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI that
meets or exceeds your expectations.
Ours is a direct approach that works.
Crossbow Group
Founded by Proctor & Gamble Brand Manager Offfices on both coasts25 years old in 2009Over 500 client engagements Award-winning creative team and strategists
Capabilities SummaryA full service, fully integrated marketing services firm
Clients
Crossbow Group process 1. Establish clear objectives2. Research, discover, define3. Develop a roadmap (i.e. “strategy”)4. Determine budget and timeline5. Assign the best team for the mission6. Develop detailed project and creative briefs7. Execute (once client approves plan), test8. Deliver weekly status/benchmark reports 9. Course-correct (when necessary)10.Evaluate results and recommend next steps
Why Crossbow Group
1. Measurable, accountable, ROI-driven2. Big agency and big client experience…
3. …without big agency bureaucracy and cost
4. Clio, One Show and Caples-award winning creative teams
5. Superior service from experienced agency and client-side marketers
Case Study: Bocada
We re-built the Bocada brand and lead generation infrastucture in less than 8 weeks. Lead generation programs fueled a 55% increase in qualified leads.
Case Study: Intuit
Our crossbrand, multichannel campaign for the QuickBooks brands exceeded projections by 2.5X .
Case Study: Spotfire
“Crossbow Group built a high-impact, fully integrated lead generation and client communication program for us in just a few weeks. Even during an intense ramp-up period they were responsive, proactive and professional.”
-David BaileyDirector of Marketing, Spotfire
Case Study: GeoTrust
“Crossbow created the corporate look and feel, all our collateral and a web site that is more functional for our customers and gave us a more professional image. Working with Crossbow has been a great experience-they have fresh, creative ideas, work within budget and deliver on time.”
-Kae Kronthaler-WilliamsVP of Marketing, GeoTrust
Case Study: Intuit
We were agency of record for this division of Intuit, having reduced their cost per sale over 55%. The hallmark of our successful campaign: integration of media channels.
Case Study: Numara Software
We developed a multi-platform campaign in approximately one month from kick-off.
Case Study: Trend Micro
Trial downloads from enterprise prospects increased by almost 500% (see results for SMB campaigns on slide 18)
Case Study: The First Years
“Crossbow Group helped TFY cost-effectively build one-to-one relationships with more than 10% of our target market in just six months. They delivered big marketing company thinking and results at a fraction of the cost.”
-Rick SchaubExecutive Vice President,
The First Years
Work: Yahoo
Crossbow introduced a new suite of collateral for Yahoo’s SMB sales team.
Case Study: Weekly Reader
Renewals increased 35% and subscriptions met plan for the first time in four years after we started working with Weekly Reader.
Case Study: Trend Micro
Trial downloads from targeted SMBs increased by over 250%
Work: CIGNA HealthCare
We developed an integrated (offline + online) campaign to introduce CIGNA’s new myCIGNA CRM
Work: MetLife
We developed an integrated (offline + online) communications system for MetLife’s Mature Market Institute
Case Study: Master Card
The # of MetroCard “chargers” increased by 24% in the quarter the campaign ran
Case Study: Scholastic
“Crossbow is a terrific resource for fresh, exciting innovative creative. They are completely up on all the latest marketing strategies, and we rely on them to recommend smart test ideas.”
-Amy RosensteinAssociate Creative
Director, Scholastic
Case Study: NewRiver
Lead flow exceeded projections by over 150%
Case Study: QuickBooks Payroll
Payroll subscriptions recently passed 1,000,000
Other media: Print
Other media: Print
Other media: Catalogs
Other media: TV and radio
Click on either box to run ad.
Other specialty: CRM
We’ve developed the strategy, infrastructure (for both B2C and B2B firms) and entire marketing communications program for many firms.
Other specialty: SEO and PPC
Other specialties
Web development and user interface design Analytics and dashboardsDatabase hosting, design, development and optimizationEvent marketing